Women continue to be the minority in both technology and entrepreneurship, although the marketplace is quickly changing in their favor. There are many new opportunities for women related to the use of technology as it relates to building a new business. In order for women to succeed in the highly competitive global marketplace, they must find creative ways to make technology work for their new business. Many women have found unique solutions using technology to create a niche industry through entrepreneurship.
Connect With Other Female Innovators
Women who are entering the field of entrepreneurship should connect with other female innovators through social networking platforms such as Twitter, LinkedIn, Facebook and others, explains this article on Business 2 Community. Connecting with other successful entrepreneurs allows women to explore the use of technology in a wide variety of roles, including marketing and finding initial investors. Online connections allow women entrepreneurs to connect professionally as well as personally.
Consider Alternative Uses for the Key Product or Service
As a woman goes out into the business community to introduce a new product or service, it pays to listen to the feedback, especially when it includes alternative uses for the product or service. This is especially true of technology-related entrepreneurs. Because a piece of website coding or a tool such as a digital iris scanner can work for a variety of industries, women entrepreneurs should not limit themselves or their product or service to a single role in the marketplace. Entrepreneurs should take the time to research the market and determine whether or not offering their product or service across a greater number of industries or applications would help increase their chances at success.
Deliver Products and Services Directly
Women entrepreneurs know their product or service like the backs of their own hands. Instead of marketing the product through a middleman, entrepreneurs would do well to use technology to market their product or service for them. The creation of a business website along with embedded videos to showcase and highlight the product or service provides a great way to engage customers and increase interest without having to pay a middleman to do so. The direct delivery of products or services by the product’s founder also allows for a stronger relationship between the entrepreneur and her clients. The creation of podcasts, online conferences and Skype communications also helps women entrepreneurs get the word out about their products.
Share Expertise With Other Women
Once a woman achieves success as an entrepreneur, sharing the experience with other women not only provides inspiration to the next generation but it also offers the opportunity to expand professional connections. Taking on a leadership role as an entrepreneur allows women to highlight their successes and build upon them. An entrepreneur can share her expertise through interactive technology as well as in-person demonstrations. From conducting workshops to giving seminars, women can use these tools to help others succeed and build their brands.