For as long as I can remember, people have been wondering how Twitter was going to make money. Adding traditional ad spots would both look bad, and devalue the user experience. So far, Twitter has done a pretty good job with it’s Promoted Tweets which is probably the least intrusive ad I’ve ever seen. Today, Twitter launches Promoted Trends which are topics that show up in their Trending Topics section encouraging more conversation.
The first topic they’ve displayed is Toy Story 3, which comes out this weekend. So, is it working? Well, it’s hard to get exact numbers, but at 9am EST using the old school Twitter search, tweets including “Toy Story 3″ are coming in at about 100 per hour. Not bad. As we move into prime tweet time (PTT) for the United States, that number is likely to double or triple.