The rise of mobile devices poses a conundrum for businesses. On one hand, they can be used to reach the masses in venues that once weren’t accessible by the internet. Today, literally everywhere many people go has them connected in one way or another. On the other hand, it’s hard to keep people’s attention because of the ease of access; they can be looking at something they want to purchase and change their mind because their mobile phone tells them it’s cheaper down the block or at Amazon.
It’s a love/hate relationship that many have tried to solve. Next week, as Santa Anita Park opens for its 75th winter season, there will be more than horse racing fans watching the events unfold. The eyes of the tech and retail worlds will be on the track as it launches its localized mobile app for wagering and research.