The field of cosmetology is a brutally competitive one, and has many rewards. In years past, salon clients would remain with their stylist out of loyalty, alone, but this is not necessarily the case. Cosmetologists and stylists need to stay abreast of the most current styles, fads, and fashions in order to claim the title of best of the best. What are the most advantageous ways to go about this? Technology makes staying in ‘the know’ easy and fun for both clients and stylists. Here are some tips for advancing a career in the cosmetology field after graduating from a cosmetology program.
Before, clients had to call to make an appointment or decide on a time and date at the end of their current session. With the help of technological advances, the internet, and mobile devices in nearly every purse, pocket, or desk drawer, twenty-four/seven mobile access is easier than ever. Try offering clients the option to book their next appointment whenever, wherever, making it convenient for both parties involved.
In addition to scheduling applications, cosmetologists should also be involved in social media sites. The new advertising is often self advertising, and with all the various social media outlets like Facebook, Twitter, Tumbler, and Pinterest, to name a few, posting portfolios is fun, easy, and beneficial on a large scale. This allows cosmetologists to show off their work to potential new clients, get feedback for improvement, and announce any new services or products that are upcoming.
It is important that stylists stay as up-to-date as possible, and the big books in the waiting area are no longer the best way to show the most fashionable and popular styles. Many apps provide links and access to new up-and-coming artists. Browse through their portfolios, see what people are asking for, and perhaps gain some new ideas for clients. These applications offer more than just images, however. Learn how these stylists achieve their works of art in detailed descriptions.
Checks are quickly becoming a thing of the past, and people carry less and less cash around with them every day. Instead, plastic is the payment option of choice, and with so many applications and devices that allow small business owners to take credit cards, valid excuses not to have one are becoming less viable. Adding this tool will bring convenience to just one more aspect of the salon.
Last, but certainly not least, applications that help with keeping track of finances are a must. Some apps, such as “My Chair”, do much more than keep track of appointments and client contact information, they also keep track of financial and payment information. Having this on hand can be extremely helpful for getting in touch with clients who have missed appointments, or need to reschedule.
There are many more applications and tools to help further and advance a career in cosmetology. From everything to booking an appointment, browsing services offered, making payments, organizing finances and bills, and keeping track of new and upcoming events, all stylists and cosmetologists should have a good handle on the tools available to them.