Toilet paper has pretty much looked the same for the last few decades. About the only thing that has changed has been improvements in softness and durability. These improvements in softness and durability add more paper, which in turn adds more waste. However, now thanks to Kimberly-Clark, there's a new line of toilet paper that reduces waste by getting rid of the roll.
You know the cardboard tube that's left when you finish a roll of toilet paper? Well, it's time to say goodbye. Kimberly-Clark's newest green innovation, the elimination of the tube, eliminates potential waste and it means that the last piece which has generally been unusable due to the glues they use to adhere it to the roll will now be... usable.
The company estimates that over 17 billion toilet paper tubes are produced in the U.S. every year which adds up to 160 billion tons of trash. Since almost no one thinks to recycle them, the tubes have been a huge avoidable source of waste for years. Now without the tube, Kimberly-Clark is expecting the onset of a drastic reduction in global waste due to toilet paper tubes.