At the genesis of the smart phone era, the term “smart phone” was immediately attached to the BlackBerry. The terms became synonymous. It was the hottest piece of technology at the time, with a sharp marketing strategy, and became one of the fastest selling cell phones on the market. Within the last few months, Research in Motion (RIM), the manufacturer of the BlackBerry, has been making news for headlines that essentially imply that RIM is collapsing.
Some blogs are reporting that RIM announced they are going to have to lay off several executives in the coming weeks. This is shocking to see because it wasn’t more than 5 or 6 years ago that BlackBerry was the favored smart phone. Now their stock value is the lowest it’s been since 2003, which has been a tremendous eye-opener for many in the industry.
If this is what the normal life span will become for technology companies, then how long will the iPhone last? In the evolving marketplace for technology, it has become apparent that if a company cannot invent new and attractive technologies fast enough, they will quickly fade from the scene.
We’ve seen the Hall of Shame grow at a pace similar to the growth of the smartphone industry. According to the New York Times, if RIM doesn’t make something happen soon, then they will be mentioned among the names of formerly popular products like Sony’s Walkman, the Palm Pilot, and pagers, as has-beens in the technology industry.
All of these products were immensely popular in their prime, yet once technology evolved, they faded quickly. If a similar fate is destined for the BlackBerry, then the concern will be switched toward Apple. Apple, who is the leading provider of technology today, always seems to be a step ahead of the competition. Yet, I have a feeling that no matter how popular a name is in the beginning, it doesn’t have the same ring to it nearing the end.
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Matthew Liquori is an intern at fishbat, an online marketing firm. He is currently pursuing his Bachelor’s degree at SUNY College at Old Westbury. He has a passion for writing and a strong interest in video production. He can be reached at firstname.lastname@example.org.