When it comes to selling real estate, it seems like nearly every type of creative maneuver has already been executed. And while that might be true – somewhere, somehow, nearly every type of idea has been attempted once – that shouldn’t stop you from going above and beyond with your real estate listing, and being as creative as possible.
Your agent may have some unique ideas for you, but take a look around the Internet, and you’ll find all kinds of extra things you can try to help your home sell faster (or at least generate some free buzz and word of mouth marketing). Here are our favorite ways we’ve seen people taking creative action to sell their homes.
It’s been rumored that directional arrows sell as much real estate as the computerized listing systems, although that claim is hard to track accurately. Whatever the truth, arrows work. Find the heaviest traveled streets and place signs in a pattern that lead people to your property. Also include a URL on the sign, for people walking past it.
Video marketing is only just beginning to materialize in the real estate industry, and you can be an early innovator before it’s crowded. Online video viewership is happening at an astounding rate, so this trend is here to stay.
You could give the tour yourself and make it fun, with inside information about certain areas. And nobody can quite convey the emotion as positively as you, since you loved living there.
This old-school technique is one of the most underutilized methods out there. Of course, you can’t put them in mailboxes, but there are all kinds of places around town where free flyers can be posted. Just look for them, and you’ll notice all the locations you can use to create a little extra buzz for your real estate listing.
4. Word play on the city or street
Think of how you might play on the name of your town, and what kind of promotion you might do around that. If your real estate listing is in Truckee, Calif., perhaps you could sell your old truck along with the property! The ad could say “Free truck in Truckee, first accepted offer drives away happy!” That’s the type of promotion that will stand out from the rest, and it’s such a simple idea to implement.