Mobile:

Why SMS Technology is Such a Powerful Marketing Tool

sms

Many businesses are using SMS technology to market their products and services to pools of potential customers who rely on their mobile phones to send and receive information. SMS marketing is widely used by companies today because it enables them to reach consumers with time-sensitive offers that are specific to their locale.

The function of SMS

SMS marketing is a form of direct promotion that enables a firm to advertise its products and services through the use of text messages. This approach is permission-based, which means that subscribers first have to agree to receive text messages from trusted businesses.

In this method of marketing, advertisers use 160 characters to convey messages relevant to their audience’s locations and needs. According to Wavebroadband.com, SMS technology has become the preferred means of communication not just among teenagers, but also among businesses.

Sophisticated phone technology has made it possible for businesses to send messages to their clients and receive instant feedback. Increased adoption of SMS technology in marketing has empowered service providers to come up with better business solutions.

The main function of SMS technology is to send and receive messages through cellular phones. Here are six reasons you might want to use SMS technology in your marketing efforts.

1. You can send one message to many people

Text message marketing offers your marketing team an opportunity to send single messages to all your customers or market segments at once. This is more convenient than having to make multiple calls to target customers. Text message marketing creates a convenient, one-touch approach to disseminating information to customers.

2. Permission-based marketing

Text message marketing is permission-based marketing. This means you can’t send messages to customers who refuse to be in your text message marketing database.

Customers who give their permission to be added to companies’ text message marketing databases act as the initial leads for sales and services because they have already shown interest in the firm.

3. It’s a personal form of communication

Most people are used to sending and receiving messages from their friends, families, and colleagues. Alongside older tools of communication such as email, letters, and phone calls, text messaging has evolved into a more personal means of sending messages back and forth.

Potential customers who decide to subscribe to your firm’s text message marketing will enhance their relationship with your business.

4. Local marketing

Text message marketing helps businesspeople to connect with communities. It offers businesses a platform to network with local customers and inform them of special events, provide local community news, and launch sales.

5. It uses fewer resources

Unlike email and direct mailing that entail complete marketing messages, text messaging consists of short reminders and quick notes. Text message marketing helps your company save resources since it spends less time and money crafting the content.

6. Can deliver time-sensitive information

Most people carry their mobile phones wherever they go. This means that a company can send a message at 8 a.m. about a lunch sale that starts in just a few hours to its loyal customers and they will receive the message instantly.

Companies can also send instant messages to their customers to update them about reservations, sold-out items, and new stock.

Mobile:

Innovative Ways to Carry Your Cellphone

cellphone

From losing your cellphone in a huge bag to sitting on it in a back pocket, carrying your favorite device has some risks if you don’t have the right strategy. You want to hear the phone when it rings and access it quickly without fear of dropping it from a poor quality holster. With some of today’s freshest designs, you can select almost any style holder to keep your device safe every day.

Miniature Purse

Knit or buy a miniature purse holding only your cellphone’s shape. These purses are perfect for shopping trips where you don’t want to carry around a bulky bag. The strap itself should curve diagonally across the chest to access the phone, credit cards and even lipstick in the small bag. Design choices are almost limitless with colors and patterns reflecting any interest imaginable. Add a snap or Velcro closure to complete the bag’s fastener security.

Magnetic Pouch

If you enjoy wearing athletic wear, many shorts and pant selections don’t have much space for a cellphone. Consider adding a magnetic pouch to your hip or lower back. These pouches conform to the cellphone’s shape, using strong magnets to hold the device in place as you walk, play or jog. The pouch itself can have any design you like or just leave it as a subtle color to divert attention away from your device. Safety for both you and the gadget is critical.

Cellphone Wallet

One of the neatest ways to carry a cellphone is incorporating it into a wallet. The pocketbook is usually as large as the device, housing it on one side of the design. Your credit cards and identification fit snugly into the opposite side, making it easy to access all your critical items on the go. These wallets have no limits to their design, material and construction. You simply need to make or find one fitting your shopping needs.

Being a Hipster

Being fashion-forward is a goal of many women, opting for sleek or thick belts to highlight the hips. Try a hip-hugging cellphone holster mimicking a cloth wrap. Its design is deceiving, but a cellphone clearly fits into the front pocket. You’ll never miss a call with the phone right at your side. Even if you don’t have your phone at the moment, the hip holster still looks like a natural part of your outfit.

The Avid Runner

Using the cellphone to record steps, calories or other data is common for avid runners. Place your cellphone in a sturdy arm wrap on those intense workout days. Connect headphones to it and immerse yourself in music as a short run becomes a long one, allowing you to concentrate on your running information after the exercise is over.

Whether you design your own cellphone holder or pick one from a reliable manufacturer, its overall look should reflect your personality. Runners using arm bands or college students wearing hip holsters show off their status in the world, for example. You’ll never lose a cellphone again with the right holder matching your habits.

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last update: September 21, 2014

Mobile:

Tech That’s Making Mobility Issues Moot

Technology is supposed to make your life easier, and it’s never more important than when someone has mobility issues. Via technology, “simply” getting around is getting easier and easier, but not without one big hurdle: Money. The reality is that you can pay as much for mobility technology as you can imagine, but a high price doesn’t necessarily correlate to high quality. Spend wisely and still maximize your investment.

For example, a Rollator can make a dramatic difference in how easily a person can get around. It’s been dubbed as the perfect accoutrement to summer, allowing for easier walks in the park and for visits with loved ones on summer vacation. Plus, it doesn’t come with an exorbitantly high price tag. Along with the Rollator, there are a few other mobile-minded gadgets to consider before the cool weather sets in.

The real mobile readiness

Many people have heard of “mobile readiness,” which means more people are using mobile devices (like smartphones) to go online than desktop devices. However, real mobile readiness is using technology to increase your own mobility. Word prediction programs are (thankfully) improving at a fast speed. The autocorrect feature on your phone might still come up with some embarrassing faux pas, but it’s still allowing users who have challenges with finger flexibility and mobility, whether from severe arthritis or damaged/missing limbs or digits, to communicate more effectively.

Speech recognition programs are also improving, which turns spoken words into a readable format. By talking in a normal to the user voice, speech systems can pinpoint errors, self-correct and allow for anyone who can speak to create fast, flawless documents. The latest technology considers breath stamina and voice idiosyncrasies, too.

Mobile on the rise

There are switch keyboards designed for those who struggle with standard mouse and keyboard models. By adding a switch, this gadget can be managed via virtually any part of the body from a kick to a mouth puff or even a blink of the eye. Simply being close to the switch can activate it, and every command is tied back to a computer. This means independent use of computers for those who otherwise don’t have access.

Likewise, pointing systems or devices are ideal for anyone who doesn’t have the coordination or ability to use a mouse. There are trackballs or clicking devices which can be custom designed to suit a person’s unique needs. Consider external touchpads, handheld point devices, or a joystick. Mobility optimization is more possible than ever, assuming you have the right tech on your side.

Apps:

Seal the Deal with These 3 Contract Apps

Employment, free-lance, and confidentiality contracts are invaluable tools for businesses that want to thrive while making sure they’re adequately protected. Contract negotiations and signature collection can be a cumbersome yet necessary process before you work with new partners, employees, and freelancers.

Don’t be tempted to skip these procedures, because they can protect you against unpleasant and potentially costly legal repercussions. Here are three apps that can make the contract building and exchange process easier.

1. Shake

The power of the Shake app comes in its pre-set templates, which are designed to help business owners with a variety of tasks. You can choose from basic categories, such as “Buy/Sell,” “Rent/Land,” “Loan,” or “Freelance/Hire” to start building a contract right away.

Next, you fill in the blanks that address the parties, scope of the project, and payment amounts. The documents can be signed digitally on your touchscreen, and then sent to the respective parties, so they can add their signatures to the document.

You can manage multiple contracts from this single app, which ties in with your mobile contacts for easy sharing. This is one of the most user-friendly apps available for contract building.

2. DocuSign

The DocuSign mobile app is designed for businesses that wish to upload custom contracts and collect signatures. You can sync multiple cloud services with DocuSign and pull contracts from several sources, including DropBox, Box.com, Google Drive, and Evernote.

This is a great feature for teams who need to collaborate, share, and manage contracts across cloud systems. You can also use DocuSign templates as a framework for future contracts.

DocuSign is an excellent option for companies that work in enterprise organizations, since your IT department can use strict MDM processes to control workflows and security.

3. EchoSign

EchoSign is a service provided by Adobe. It allows you to upload custom contracts, create editable fields, define signature areas, and send the document out to multiple recipients.

This app syncs with Salesforce, which makes it a great addition to your retail workflow. You can view a contract’s status at any moment, with detailed auditing information, so that you know when recipients have viewed, signed, or declined a contract.

Like DocuSign, this app solution was built with enterprise organization needs in mind.

Contracts play a vital role in daily business operations, and they can protect your company from business litigation and liability. You should work closely with a legal professional as you craft contract documents.

Then you can deploy the contracts with mobile apps to collect signatures with ease.

Apps:

Get the Most Out of Your Company Training with These 3 Note-taking Apps

It can be hard to recognize the true value of your company training until after the fact. Start connecting the dots and learning how to apply your company training to various aspects of your life, such as your entrepreneurial efforts or non-profit work. Many of the lessons we learn at one organization can be easily transferred and applied to fit in our outside endeavors. Effective note-taking apps can help you fully engage with the training that you receive and retain it for later use. Here are three apps that can help you excel during professional training sessions.

Evernote

This cloud-based note app can be your single point of reference for your training notes. Evernote’s system encompasses a wide range of image, video, and audio formats, so that you can supplement your text-based notes with multimedia. If your training sessions involve searching for resources on the web, then Evernote has you covered. You can quickly save clips of websites to Evernote for future offline viewing. This can be invaluable if you need to access online materials when you do not have access to a cellular network or Wi-Fi connection.

Livescribe

You might retain information better if you write it out with pen and paper. However, the downside to this medium is that you cannot access it via the cloud, and it lacks a digital backup. That’s where Livescribe comes in. This digital pen and app combination automatically converts your notes into digital text, which can then be synced with your mobile device or computer later. Livescribe makes it easy for you to record hand-drawn and hand-written content in digital format.

DropVox

Sometimes it’s impossible to take notes during a training session, especially if you must participate in hands-on exercises. Ask you trainer if you can take audio notes during the session. The DropVox app records voice memos and automatically uploads the clips to a cloud account for later listening. This can be an extremely useful resource for work groups that need to share lectures and other resources.

The professional training you receive now can be invaluable to your future endeavors. Author John Rossman explores this idea by infusing the lessons he learned from Amazon into his daily business practices. It’s crucial for employees to unlock the potential of professional training by paying attention, taking great notes, retaining information, and reinforcing concepts with practice.

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Apps:

Mobile Technologies That Allow You To Manage Apartment Investments

Apartment building ownership can be extremely profitable, so long as you have strategies in place to secure and manage your new properties. Renters can provide you with significant and reliable streams of income. Apartment building owners can keep track of their investments by monitoring several facets of their properties from their mobile phones. Take a look at these four app categories that will help you maximize your profits.

Security

Some property owners will invest in home security solutions to safeguard entire apartment buildings, especially in areas with high crime rates. Vandalism and break-ins can cause damage to your property investment and lower the value. Security systems with remote monitoring features can help you or your property management company cut down on the risk of crime at an apartment building. Some of the security systems even from with automation features, allowing you to manage lights in community areas from your mobile phone, so that lights automatically switch on at a certain time in the evening.

Property Management

Property owners who decide to tackle management tasks often find that they have their work cut out for them. You can get ahead of these responsibilities by using apps like Yardi to track maintenance tickets and progress. These systems provide tenants with clear channels of communication when they need to report broken fixtures.

Rent Tracking

Some rental payment companies provide tenants and property managers with convenient mobile options. These apps allow your tenants to wirelessly access their online rental payment accounts, send money, and check their payments histories directly from their smartphones. Some local governments even provide online rent payment tools in their areas. As a rent collector, you can access these funds, get notifications when payments are late, and examine individual tenant accounts. Mobile app services cut down on the hassle of paper checks and postal systems, so your tenants never have to wonder if their payments have gone through, while saving you a trip to the bank.

Property Values

At some point, you might decide to sell an apartment building and hopefully gain a substantial profit. You can get an idea of property values in the area by monitoring apps like Zillow and Trulia. These apps can help you make an informed decision before you sell an apartment building.

Becoming an apartment building owner requires a significant amount of planning and responsibility. Take control over some of these processes by using mobile apps to manage maintenance tickets, rent, security, and watch property values. A well-managed apartment building can really pay off as an investment!

Mobile:

Managing Portfolios in a Mobile World

You’ve spent weeks slaving over that portfolio and it’s perfect. When your display it on the big screen from your laptop, you know everyone will appreciate the clear graphs, the beauty in the simplicity and all the work you put into making every shade and font choice just right. What you don’t expect is that your portfolio will be skimmed over on a tiny screen in a crowded train.

The reality is that there are now more people on mobile devices than on desktops and you have to seriously compete for their attention. Even if the recipient is the COO and this is a huge project, she might be glancing over your finished product while on her iPhone while waiting in the dentist’s chair. Don’t assume your project will be seen on a screen similar to the one you worked on.

Stacking the odds

You can ensure that your portfolio is seen in the best light possible, but there will be factors you have no control over. For example, start by using the right software and programs for your analytics and research. This helps keep responsive design in check so you know your file will showcase correctly and adapt to different screen sizes. This is project management 101.

However, it’s also beneficial to do a few test runs yourself. Get your hands on as many different types of mobile devices as possible and check out the portfolio “in miniature.” Even when displayed correctly, this might show you a different, better way to display your portfolio and help you see it with fresh eyes. It’s kind of like writers who put a piece to bed before sending it to their publisher.

Respect the recipient’s time

Even if you’re asked to dissect something that nearly demands 100 slides, still try to keep it as simple as possible. Your job is to make information as easy and fast to digest as possible, and sometimes this means skipping the pomp and circumstance. Yes, your work should speak for itself, but it should also be talking in a fast, clipped voice.

Finally, when it comes to flash such as images and videos, stick with the basics (which will be the default in proper portfolio software). Getting too fancy can slow down page loads and infuriate the recipient. Simple is better, in both text and images, so keep the extreme creativity for another time.

Apps:

4 Fashion Forward Apps to Help You Put Together a Winning Outfit

You might be your own worst critic. Finding the best combinations of clothing and accessories can seem like an impossible task, when you’re presented with endless possibilities at the shopping mall. Here are some fashion apps that can help you put together a stunning outfit.

Fitting Room

Are you out shopping alone and unsure whether you should make a clothing purchase? Try it on, snap an image, and get instant crowdsourced feedback on Fitting Room. Join hundreds of other shoppers who are seeking fashion advice during their shopping adventures. Users have the option to vote “yes” or “no” on the pictures shared through this mobile app, allowing you to get a quick gauge on how others perceive this look. The stats show up on your app as percentages, so you can see if the majority of users love or dislike an outfit.

Go Try It On

Have you ever wanted to get instant feedback on an outfit before your walk out of your house? If so, upload a photo to Go Try It On, which has been compared to the Instagram platform, except for fashion. Users are encouraged to share their purchases, so that you can see exactly how an outfit was made. Style addicts will have a great time bookmarking their favorite pieces of clothing showcased by other Go Try It On users.

Style.com

This premier news and entertainment features resource now comes in mobile form for your smartphones and tablets. Join over 1.5 million mobile readers with the official Style magazine app. You’ll gain access to news from a broad range of categories, including fashion show news, noteworthy style parties, the latest trends in street wear, and beauty tips.

The Cut on the Runway

Do you need a one-stop app for all of the latest runway developments? Get the scoop on the latest designer trends with this couture app. Monitor your favorite designers, catch stills from recent runway events, and check out video footage from some of the biggest international fashion events. You can even vote “hit” or “miss” on the images uploaded to The Cut, which adds whole new dimension of interactivity.

News in the style industry appears at a breakneck pace, but you can stay ahead of the game with these mobile apps. Don’t forget to check them out the next time you head to your local shopping mall to try on the hottest trends. These apps can prove indispensible when you’re trying to build the best outfit.

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