As we head into the downhill side of 2014, technological advances are continuing to alter the arena of Internet marketing. In addition to placing more primacy on responsive web design and mobile optimization, this year marks the era in which the design and maintenance of high-quality apps has become an integral element of effective online advertising campaigns.
Despite the perpetually evolving nature of Internet marketing, however, content remains king. This means that if you want to build their brand in the online sphere into the future, you should still place your primary focus on the creation and publication of high-quality content.
If online growth is indeed your current business objective, consider implementing the following three strategies:
1. Stop spinning
As more businesses understand that content creation and publication is an integral piece of Internet marketing campaigns and they act on that knowledge, you will likely find it ever more challenging to devise or locate blog posts and web articles that have a distinct and innovative flair. Creative, original content is uniquely eye-catching, but it may be harder to recognize amid all the noise on the Web.
It’s not even a question of avoiding plagiarism; even useful content can be lost in the shuffle if it doesn’t sound lively and interesting. So if you want to catch and keep the attention of prospective clients for your business, you need to do all you can to avoid posting content that contains phrases and concepts that are generic, trite, or derivative.
2. Guest post
In discussing the reality of guest posting in its article ”A Guide to Navigating the Politics of Guest Posting and Hosting,” Supple Solutions comments: “For the most part, guest posting and hosting are both worthwhile. They are an acceptable means of generating backlinks, for instance, and for expanding the perspective of a blog.”
In other words, if you’re interested in moving forward this year, you need to invest time in creating exceptional content that’s worthy of guest posting. In addition to reaching a new pool of potential readers and customers, guest posting gives you the opportunity to develop relationships with web domain owners who might become your business partners.
3. Make it scannable
As more people go online to do business and shop, research regarding how people analyze the content they encounter has become prominent. Among other things, it’s been found that most people who read online do not examine content in its entirety.
Rather, they skim through it to find the information that’s of greatest value to them. Since this is the case, making your content “scannable” is an effective way to ensure that people gravitate toward your blog posts and/or web articles when they’re searching for information.
To ensure that your content is as scannable as possible, remember to include textual elements that divide it up and highlight, such as headers, bullets, and numbered lists.
In order to develop a substantial reputation online, you have to enact the proven strategies that will accomplish your goal. By using some or all of the content-boosting ideas outlined above, your company should be able to build brand awareness and the dynamic, expansive online presence you desire.