Beverage carts have been around for years. They have been placed in so many locations that they have started to simply blend into the background. They all seem to be the same black or silver metal frame with some type of wheels, a large sticker advertising the brand and, most likely, a styrofoam cooler insert to hold the beverages. If your company has relied on beverage carts for marketing, then you need to be aware of new technology that can bring beverage carts out of the shadows and back into the spotlight.
Give Your Cart a New Skin
Graphic wraps are a very good way to add some visual candy to your cart. Beverage carts of the past typically had a few stickers or a big cardboard sign attached. They were simply not very creative by today’s standards. However, current enhanced-graphics technology can take any photo or logo and create a custom skin for your cart. A wrap can be used to change the whole mood of a promotion, so that your cart goes from being a utility vehicle to the center of attention. A skin can be elegant and sophisticated, or it can be trendy and fun. The colors and patterns you choose make all the difference. The overall concept is up to you and your marketing team. Some innovative ideas on using graphic wraps to enhance your cart can be seen in this photo gallery.
Shed Some Light on Your Product
In addition to giving a cart a gorgeous skin, you can also use the new LED technology to really make your cart stand out. You can remain competitive and profitable without going to the expense of an electric cart. LED lights can be added to any cart. Literally hundreds of them will run off a small standard 12-volt battery and a 3-amp fuse. LED lights can be used to decorate umbrellas on the carts, outline the cart, direct attention to shelves or provide operating lights for carts used during evening events. One trendy way to use LED lights is by placing them behind translucent prints of your logo. This will have an attractive effect of making your logo glow beautifully. This is a low-cost, eye-catching marketing tool.
If you are looking for something quite different for your high-end product, familiarize yourself with laser-cutting technology. Laser-cut steel is both elegant and striking. Check out the drink carts in this photo gallery to get an idea of how laser cutting technology can bring an element of beauty to your cart . Combining laser cutting with chrome brushing, colored steel or a backing of LED lights will give you a display that is truly unforgettable.
Beverage carts are a marketing staple, but that does not mean they can’t be the centerpiece of your promotion. Enhance your end product by surfing the net and checking out all the possibilities available with new technology! Your bottom line will be glad you did.