Social media sites like Facebook are really pushing the business side of things, hoping to turn SM into a platform for shopping and not just sharing cat memes. However, some industries are doing quite well with social media positioning while others are lagging behind. As a consumer, what’s important for you is figuring out when using social media for purchases is in your favor and when it’s not. It all depends on what you’re looking for and the shopping experience you want.
For example, perusing real estate agents’ social media sites can give you a more in-depth glimpse of properties available. It’s often easier to navigate than many websites and it’s an avenue to ask questions without feeling pressured into a sales pitch. However, shopping for real estate isn’t the only time when using SM is in your favor. Check out these other industries where social media and shopping makes the perfect match.
1. Boutique retailers
Yes, every business owner should be able to drum up a gorgeous and user friendly website but that isn’t always the case. Using sites like Etsy has revolutionized how boutiques and artisans connect with their audience. As long as you get the one of a kind, quality product you’re after, does it really matter how it happens? Seek out boutique-minded SM platforms for the best options.
This is especially helpful if you’re planning your outings in a new city. It’s great to check out a restaurant’s menu online, but if you want to see what the specials are, if there are any events coming up or more photos of what the venue is really like, depend on social media. Plus, you’ll get impromptu reviews from genuine customers.
3. For state of the art technology
Whether it’s a drone or the latest home automation gadget from a startup, not all businesses are big enough (yet) to warrant a full website. In fact, some tech-heavy startups are focusing solely on one or two devices. Instead of building a website for just a couple of offerings, they use social media. Additionally, their audience is often younger and more dependent on social media, so this platform just makes sense.
4. Car shopping
There’s only so much you can tell about a dealer’s inventory from their website. Head to their social media site for more pictures (or to request them) and to connect online without having to deal with a pitch.
No matter what the industry, it’s worth visiting their social media page to see if there’s more (different) information.