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Social:

How to Use Your Social Media Pages Effectively

Social media has taken over. It doesn’t matter who you are or where you go, you’re likely to hear the terms Instagram and Pintrest in casual conversation.

With so many social media websites out there, it can be difficult to navigate them all. Are you tired of trying to keep up with all your profiles? Here are some tips for to use your social media pages effectively.

Know your goals

To make the most out of social media, take a moment to ask yourself: What do you hope to achieve? What are your goals? You’ll need to determine whether you are looking to gain more followers, subscribers, or likes … as well as whether you’re trying to establish a business or brand.

On the other hand, you may simply be using social media to keep in touch with family and friends. Spend some time considering why you use it. Once you’ve done that, you can start to identify social media strategies to meet your goals.

Be dedicated

Now that you’ve got your goals ironed out, it’s time to make them a reality. The only way to do that is to be dedicated to your social media pages.

That doesn’t mean you have to be on Facebook 24/7. But it does mean you’ll need to update regularly and make the time to interact with others. The reality is that successful online brands and businesses gain brand loyalty through the use of social media.

So be active and present, and use your social media platforms to generate discussions. It can make a huge difference in the way others see you.

Focus your attention

One thing is certain: there are an awful lot of social media websites out there. In fact, there’s far more than just Facebook and Twitter. If you really start looking into it, the options are endless!

Keeping up with them all would be impossible. That’s why you’ll need to decide how many social networks to use, and which ones will help you reach your goals the best.

Determine the number of social media platforms you can handle without feeling totally overwhelmed. By focusing your energy on a few useful websites instead of trying to tackle them all, you’ll be able to maintain those pages effectively — without any added stress.

Complete each profile

To use social media really well, make sure you don’t miss any important steps. For instance, check your profile pages. You’d be surprised by how many people leave important information blank!

Always insert all the necessary information. That includes your name (or the name of your business), an appropriate profile picture, a well-thought-out personal description, and of course, any other social media links you have.

By following these steps, it won’t take long for your social media profile to become memorable and stay that way.

Mobile:

How Technology and Your Mobile Device Make You More Stylish

Remember when Alicia Silverstone stood in front of her rotating closet and chose her ensembles using her computer in the movie Clueless? Back then the technology was astounding to the rest of the world; it caused women everywhere to dream of a fashionable computer/closet combination.

Today, technology makes fashion a no-brainer. Women don’t even have to do anything but click a few buttons, order a couple of items, and replicate the exact outfits they see using their mobile devices, favorite websites, and the convenience of online shopping.

Websites for fashion

Everyone knows that Pinterest is the hottest website for fashion at the moment. You can build your fashion closet by pinning ideas and items you love, and even click on the links to these items to order them or find out where the original pinner picked them up.

When women need fashion inspiration these days, they often turn to their mobile device to see what Pinterest has to offer in terms of ideas. They follow bloggers who have impeccable taste, and study makeup and hair “pins” to duplicate the looks they find online.

Online shopping

Nothing makes fashion and style easier to achieve than online shopping. Since many people have always resided in rural areas, far away from major shopping hubs, that tended to make staying fashionable difficult. But not anymore: the Internet makes shopping a cinch.

You can order the latest Louis Vuitton handbag and have it in a few days, even if you live hundreds of miles from the nearest Louis Vuitton boutique. In fact, many women with designer items don’t bother to shop in person when it’s something they can do from their phone or electronic tablet.

Access to fashion consultants

Before technology made it so much easier, if you wanted a personal stylist you had to have a deep pocket and the inclination to spend hours at a time in world-famous department stores working with one of the stylists on the floor. Now you can find style consultants online.

If you’re looking for a stylist with a blog you can read for personal tips and tricks, as well as advice on where to shop and what to wear — from the hottest shoes this season to the perfect fall cape to add a finishing touch to any ensemble — it’s simple.

You can use your own personal technology such as your phone or iPad to pull up your favorite stylist websites, blogs, and even emails to see what’s hot and what’s not.

Technology has changed the way the world looks at fashion and style. No longer is it only a dream of everyday women to have a look like their favorite stars, it’s a reality … thanks to the Internet.

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last update: July 30, 2014

Mobile:

Nutritious Apps for Those on the Go

Eating healthy is very important, but for some people, eating healthy is hard to do. People who work long hours and have a busy lifestyle can find eating healthy a very daunting task.

Many of us have become lost in the world of technology, and money is what drives us. Our health has become secondary to working and even enjoying some downtime. It seems that no matter what we do, we just can’t find time to eat right and stay active.

There is hope, however; and it appears that technology would be the hero that saves the day. Many applications and software programs are being developed to benefit those who wish to lead healthier and more meaningful lives.

In fact, there are new applications that put healthy eating at the top of the list and help condition us to eat right again. Take a look at a few of them.

1. CalorieCounter by Fat Secret

This application does many great things for users who are constantly on the go. CalorieCounter not only counts your calorie intake, it also helps you to plan fitness routines and understand other aspects of food with its internal barcode scanner. This handy device makes eating healthier much more doable.

2. Quick Meal

One very serious problem with trying to eat healthy is the lack of preparation time. If you’re mobile much of the time, it’s harder to prepare good nutritious meals.

With Quick Meal, you can make many different healthy dishes in less than 35 minutes. This device has a library of good quick meals for those who don’t have the time for the alternative.

3. Smart Foods – Organic Diet Buddy

This application is simply amazing. With this program, you can scan any product that has a barcode, and find out loads of information about what you’re about to put into your system.

This application has a color-coded design that shows red for “good/organic,” yellow for “caution,” and green for “good.” These options help you to make wiser choices and make them much more quickly.

One great food option that you might identify using this application is Choco Whey. This chocolate alternative is as tasty as other chocolates and makes a great speedy snack. Utilize your Smart Foods application to check the ingredients of products such as these to ensure a win/win for your mobile diet.

Just because the world demands so much of your time, that doesn’t mean you have to fail your diet. With these smart device applications you can acquire the ability to succeed with healthy eating and stay on top: It’s that simple.

Mobile:

Can Medical Apps Revolutionize Health Care?

Apps are capable of so much, but can they refresh the tired face of the health care system? Many smartphone and tablet users have already discovered the benefits of health apps that enable heart-rate or diet monitoring.

It’s a steady trend that has doctors and patients wondering what the future of smart medicine will be.

An app Rx

It sounds like pure science fiction — doctors prescribing downloads instead of pills, and insurance companies covering the cost of apps — but for many it’s a reality that can’t come soon enough. Supporters are aiming for a near future where complex apps that serve a variety of medical functions are developed to fill market demand.

They see prescribing apps now as a stepping stone for future app creation. For others, the issues accompanying app prescription — quality control, education, the cost of development, and FDA vetting — are hurdles that might eventually prove prohibitive.

So far, health-based apps have been quite successful. Some aim simply at encouraging proper hydration, others monitor more complex wellness and fitness plans, and even act as personal trainers.

Because these apps have been so popular and apparently effective, it’s not a huge leap for doctors who are hoping that apps can work magic with more serious, chronic diseases as well.

Patient response

A recent study by a group called Digitas Health confirmed that in the US chronic patients are also hopeful. An astonishing 90% of those surveyed confirmed that they would be fine with a mobile app prescription. The number is even more defining when compared to the mere 66% of patients who would be happy with a medical prescription.

Costs and benefits

Smartphone apps may be capable of reducing costs on both ends of the system. Because many actually function as a medical device, that are considerably more costly than standard apps.

Take, for example, the diabetes management app by WellDoc. It actually records blood sugar levels and makes dietary recommendations, and it costs more than $100 per month. In part, higher costs are the result of developing apps that will run perfectly the first time, without constant updates and bug fixes.

WellDoc’s diabetes app is one of the few that has been approved by the FDA. This year, WellDoc’s BlueStar broke even more ground by becoming the first “mobile integrated therapy” that can be prescribed by doctors and paid for by individual insurance.

Download your way to wellness

Tablets and smartphones have already changed the way doctors practice medicine. From field doctors who use portable equipment and mobile technology to serve military personnel, to EMTs and ER doctors who use tablets to transmit lifesaving information quickly and accurately, the worlds of technology and medicine are a natural fit.

If you have a chronic disease or illness, consider asking your doctor if there’s an app prescription that’s right for you. Don’t forget to ask if your insurance company will foot the bill.

Social:

5 Ways to Get People to Trust You Online

Gaining trust in this incredibly fast-moving global economy is not as easy as it used to be. If you’re selling products in Germany, and have a great reputation there, how do you get that great reputation and trust to carry across your borders, and into other countries that could be in the market for your product or service?

Don’t sweat it. The process is not that different online as it was offline, and we’ll give you our top five ways to be trusted everywhere, below.

1. Be open about who you are

By open, we mean put it all out there: your name, phone number, business address, office location, everything. Why does this matter? Because people are afraid of getting ripped off by someone who is unable to be found. When you disclose who you are and where you’re located, you’re making a statement: You can trust me.

2. Smile in your photo

There’s something inherently suspicious about photos of people who aren’t smiling, and that makes it harder to trust the person. Even if it’s not in your nature to smile a lot, when you consider the many personal advantages of smiling, you might as well get in the habit!

3. Tweet … a lot

Twitter is a great way to build social proof of your relationships and trustworthiness. Since your tweets can be seen forever in the archives, make sure you tweet helpful, important, intelligent, nice, and empathetic messages.

Your tweets create a resume of communication, as well as a count of people who follow you and believe in you. And that’s a powerful way of building trust!

4. Meet offline

Using sites like Meetup.com or going to industry events, you can make great connections and build trust with centers of influence in your field of specialty and/or your local community. These people can vouch for your credibility online, as well as in their respective circles, which is why networking can be so powerful.

5. Get testimonials from satisfied clients

If you’re already in business and doing a good job for people, collect testimonials from your happiest customers. They might do a video testimonial for you on YouTube.

This can be particularly helpful in the high-anxiety arena of professional trading of investments, where people can lose money and need to have a high trust level for the financial advice they’re acting upon and the agency they’re consulting!

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Mobile:

Technical Challenges and Solutions for Knowledge Transfer in Business

Knowledge transfer has become increasingly vital, due to the retirement of Baby Boomers, who currently represent the largest percentage of the population. As this demographic exits the workplace over the coming years, it will be critical for the “Millennial” employees to learn what it takes to fill their shoes.

Let’s look at some of the challenges and solutions faced by various fields of business.

Challenges

Several notable challenges exist inclusive of but not limited to companies that have not established the proper infrastructure for a workable and seamless transfer from one set of employees to another.

To overcome these hurdles, Jeffrey Vargas, the Chief Learning Officer of the U.S. Commodity Futures Trading Commission, argues that technology has to be a game changer, since it can give voice to a younger, more tech-savvy generation, meet educational needs of all age groups, and offer information that’s easy to access, accurate, relevant, enjoyable, and has great utility.

Farming

In farming, there’s a need to develop a good online database that can store and exchange farming data from multiple sources. It needs to be accessible for sharing and collaboration, by alternate farmers during a pending sale, or when a farm becomes part of an inheritance and is handed down to another family member.

Integration of data creates a comprehensive dataset for robust analysis and making quality decisions, which adds value to the technology. By developing an industry database, data is controlled and not lost. This ownership enables sharing of data to other agricultural applications or services, which encourages competition, innovation, and growth.

Apps

Apps are a relatively new concern in knowledge transfer. But companies like Podia in Copenhagen are finding them immeasurably helpful, due to their need for shared workspaces.

Their apps allow any employee to pick up on an assignment where another left off. This includes new employees who struggled to get up to speed in the past, because they hadn’t been a part of the 25-stringed email that described a particular planned assignment.

The Gulf Emirate government of Abu Dhabi has made MicroLearning with KnowledgePulse a standard application. Developed in Austria, the app is being used to effect knowledge transfer for government officials, as well as to assess and evaluate the acquired knowledge of existing employees.

Learn from the pros

Steve Trautman is corporate America’s leading knowledge transfer expert. For more than two decades, he has provided executives at blue-chip companies and in the public sector with the simplest, most relevant, and quick solutions for knowledge transfer.

You can learn from his team for more in-depth insight as to the current status of knowledge transfer in 2013 and going forward.

Knowledge transfer is not something a company should start planning when someone leaves the firm. Now is the time to be looking at handing over current work in progress and any responsibilities specific to employees that may move on or retire.

Companies should not make the error of allowing a valuable resource to walk out the door with some of the company’s data or unique experience. Starting from scratch is not an option in today’s business milieu. Learning best practices in knowledge transfer should be a priority today.

Lifestyle:

Gas Station Marketing in the UK

If you feel like you can’t get away from advertising no matter where you go, you’re really not going to like what’s going on in the UK. Major grocery store retailer Tesco, which also has gas stations in the parking lots, is using scanners at gas pumps to target a specific advertisements.

How it works

The company that designed the technology, Quividi, is shying away from the phrase “facial recognition” when talking about its technology. Instead, Quividi refers to it as “facial detection.” It essentially works by detecting the gender and approximate age of the person who stops to get gas, then caters the advertisement to him or her.

Some customers were concerned about the supposed invasion of privacy, but the company says that the scanner doesn’t store or record any information whatsoever. It simply tailors the ads that show up on the screens of gas pumps. Some citizens are worried that it’s a little too Orwellian, but others aren’t concerned.

A few people complain that they can’t even get their gas in peace without being forced to watch a commercial. But the company thinks it might be helpful and boost sales. For instance, showing a commercial for car eyelashes might not be effective for a 40-year-old man, but for an 18-year-old girl, it would be perfect.

Speaking of which …

The UK has a pretty extensive system of closed-circuit television cameras (CCTV). One of the new ways authorities and corporations might install these CCTV cameras are at gas stations. The cameras would be mounted where they can see the license plates and registration of the cars, and if the car is uninsured, the gas pump will not pump gas to the customer.

Although tackling uninsured drivers is an issue that needs to be addressed, most people argue that these cameras are not the answer at all. Many people who work at gas stations also get harassed because of the high price of gas, and they are the prime target for people who can’t pump their gas.

Of course it isn’t the cashiers’ fault, and they would have no way to override the system, but its doubtful that angry uninsured drivers would care.

Also, there would seem to be a problem with cars getting clogged up in the gas pumps. If someone is pretty much out of fuel when he pulls in, and then he can’t get gas, the car might get stuck at the pump.

Lifestyle:

Are We Raising a Generation of Tech Addicts?

There are plenty of studies that detail the impact of the overuse of electronic devices on healthy adults. Prolonged video gaming can cause hand injuries and anti-social behavior, excessive television indulgence can lead to obesity and lowered IQ, social media correlates to depression and anxiety, and using technology of almost any kind while driving is almost as bad as being drunk.

Still, until recently, studies involving Internet use were limited to teens and adults. Now the tablet and smartphone craze is changing all that.

Tablets vs. babysitters

Earlier this year, the American Academy of Pediatrics announced new recommendations surrounding how much screen time kids should actually be receiving. Suggesting that too many parents are unconcerned about the deleterious effects of tech, Dr. Victor Strasburger, the policy’s primary author, stated that tech use should be limited to two hours a day.

For many, that would mean some serious lifestyle changes. In one poll that surveyed more than 2,400 parents, nearly 60% admitted to using a wireless device as a babysitter or entertainment for their child.

Individuals polled had children aged 2 to 13, and claimed to use devices twice a week for the purpose of distraction or entertainment. Tablets, it would seem, are the new play-pens, with parents explaining that hand-held devices provided them with opportunities to relax, have “me-time,” and generally accomplish more.

Most of the parents claimed that the tech also offered their kids an escape from monotony during travel or family functions.

What the numbers say

The investigations by the Academy of Pediatrics paint a less wholesome picture. A study from 2010 shows that American children between the ages of 8 and 18 actually spend an average of 7 hours each day engaged with “entertainment media.” Another study from the nonprofit organization Common Sense Media, shows how those numbers have increased dramatically over time.

It found that almost 40% of children younger than 2 have used tablet or smartphone technology. That’s a 10% increase from the same numbers in 2010. When the study looked at children 8 and younger, what they found was even more staggering: Nearly 75% were known to use wireless devices, a number that had doubled in the course of just a year.

What can be done

The academy’s new policies suggest that parents keep computers and televisions out of bedrooms, and limit Internet, smartphone, social media, television, and movie exposure to two hours each day. Their only exception is online homework, which is becoming more prevalent as schools incorporate new tech into their curriculum.

Overuse of tech has been cited as the culprit for a variety of behavioral problems, sleep problems, obesity, and declines in school performance. But with nearly one-third of children fluent in mobile phone use before they’re fluent in their native tongue, and 29% of children using their first gadgets before they can run, it’s hard to say what can truly be done to neutralize the effects of technology on our youngest and most vulnerable generation.

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