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5 Ways to Make Sure Your Tech Work Survives Your Worst Fears

There’s only one thing that may be harder than performing difficult technical work: recovering emotionally from the disastrous event of losing all that work.

You might assume we’re going to give you the same bland advice you’ve always heard about saving your work. But take a look at the ways that you might manage not to lose your work, and how you can mitigate the danger of these fearsome disasters becoming a horrific reality.

Here are five ways to ensure your work survives your worst fears.

1. Intellectual property rights

Intellectual property protection is an issue of ongoing contention and legal conflicts, but one thing is for certain: you need to protect your work in this way. Due to the lightning viral nature of today’s Internet, and the hunger for great content, the “borrowing” (which is to say, stealing) of creative work is at all-time high.

Ask an attorney who specializes in this type of protection, or check out solid informational sources on intellectual property protection.

2. NDAs

NDA stands for Non Disclosure Agreements, which help to prevent people from running away with your most prized intellectual ideas and properties after they’ve been exposed to them. This is something you’ll definitely want for your developers and employees.

If don’t have NDAs in place, you could lose your hard work to someone who did nothing other than take it from you!

3. Hold workers to milestones

If you’re not setting and measuring milestones, there’s a chance your project (and the hard work involved) will be a complete waste of time. A good resource for this are the principles of lean startups. If you don’t finish the project, you lose your work. Period.

4. Debug

If you’re not testing and debugging everything you build, then you’re potentially making a massive mistake that will kill your entire project. Certain types of bugs, if detected early, can alter the essential design, but if you discover the problems too late, you might not have the budget or time to make the necessary alterations.

5. Backups

Backing up your data has always been a habit that every techie utilizes (or should), but what about the devices themselves?

We’re talking specifically about backup power. You’re going to want to find a battery-based backup service with the kind of ongoing maintenance plan that works for your needs and budget.

When your data is backed up, and the power to get to that data is also backed up, you’ll be especially well protected from any type of calamity that might endanger your ability to use all the work you’ve done.

Social:

Is Anyone Watching Your Commercial?

After going to all the trouble of creating a commercial for the world to see that promotes your brand, don’t you want to know if anyone is watching it? That’s the message behind the Adobe Marketing Cloud.

With state of the art analytic tools, Adobe can help marketers make sure that their ads are effective and viewed by the proper audience. Learn more by visiting http://www.adobe.com/solutions/digital-marketing.html.

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last update: October 20, 2014

Lifestyle:

4 Creative Ways to Help Your Real Estate Sell Quickly

At an auction

When it comes to selling real estate, it seems like nearly every type of creative maneuver has already been executed. And while that might be true – somewhere, somehow, nearly every type of idea has been attempted once – that shouldn’t stop you from going above and beyond with your real estate listing, and being as creative as possible.

Your agent may have some unique ideas for you, but take a look around the Internet, and you’ll find all kinds of extra things you can try to help your home sell faster (or at least generate some free buzz and word of mouth marketing). Here are our favorite ways we’ve seen people taking creative action to sell their homes.

1. Arrows

It’s been rumored that directional arrows sell as much real estate as the computerized listing systems, although that claim is hard to track accurately. Whatever the truth, arrows work. Find the heaviest traveled streets and place signs in a pattern that lead people to your property. Also include a URL on the sign, for people walking past it.

2. YouTube

Video marketing is only just beginning to materialize in the real estate industry, and you can be an early innovator before it’s crowded. Online video viewership is happening at an astounding rate, so this trend is here to stay.

You could give the tour yourself and make it fun, with inside information about certain areas. And nobody can quite convey the emotion as positively as you, since you loved living there.

3. Flyers

This old-school technique is one of the most underutilized methods out there. Of course, you can’t put them in mailboxes, but there are all kinds of places around town where free flyers can be posted. Just look for them, and you’ll notice all the locations you can use to create a little extra buzz for your real estate listing.

4. Word play on the city or street

Think of how you might play on the name of your town, and what kind of promotion you might do around that. If your real estate listing is in Truckee, Calif., perhaps you could sell your old truck along with the property! The ad could say “Free truck in Truckee, first accepted offer drives away happy!” That’s the type of promotion that will stand out from the rest, and it’s such a simple idea to implement.

Social:

Improve Your Email Use, Improve Your Clientele

The good folks at Constant Contact have noticed 5 main issues businesses face when sending emails that alienate their client base. Check out this short video that details 5 things your email recipients hate and what you can do to correct them. These seemingly simple mistakes can be the difference between effective and ineffective communication via emails and e-newsletters.

For more tips on improving your marketing and growing your business, visit http://constantcontact.com.

Clean:

It’s going to be a big day for young girls everywhere

Debbie Sterling was upset. She had just spent years earning her degree in engineering at Stanford, only to realize how few women were graduating alongside her. Her training kicked in, she saw a problem and immediately sought a solution. So, she started Goldie Blox. Goldie Blox aims to engage young female minds in the world of science and engineering through the story and imagination. Her hypothesis was proven and now her company had a thirty second spot during the Super Bowl. Not a bad conclusion.

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Clean:

Ford Gives us the 101 on Hybrids

Ford Hybrid

There is more and more confusion added to the mix every time the automakers come out with a new version of energy efficient vehicles. There’s hybrids, plug-in hybrids, plug-in electric vehicles, and likely several more on the way that combine gas, electricity, solar, hydrogen, nuclear, and gravitational energy induction to propel our vehicles.

Continue reading Ford Gives us the 101 on Hybrids

Mobile:

3 Ways Technology Is a Major Money Saver

If there’s one thing every household wants to accomplish, it’s saving money. Whether you live within a tight budget or you simply want a bigger cushion in the bank, cutting spending is something everyone is interested in.

Something else most everyone is interested in is electronics and technology. How convenient would it be if you could incorporate your savings into your lifestyle by utilizing your technology? Pretty convenient; good thing it’s easy to do.

Download savings apps

Your smart phone is more than just an easy way to upload photos of your dinner for all your friends and followers to see; it’s a money-saving device. There are a number of free apps available that allow you to save money in just a few seconds time.

The RetailMeNot app makes it simple for you to find the store in which you are shopping and gain instant access to current coupons and codes good online and in stores. For example, if you’re in a store with a coupon for 20 percent off your entire purchase and your total is $100, this app just saved you $20.

Barcode apps are another great way to save using technology. Simply scan the barcode of the item in which you are interested and see if it’s available for a lesser price at another store nearby or even online. It’s instant savings in less than a few second’s time.

Household technology

It’s a nightmare to come home to a house that’s so hot you can’t breathe, but it’s also a nightmare to see the utility bill come in at the end of the month after leaving your air conditioning turned down low while you’re at work all day.

Instead of making sacrifices to your wallet and/or comfort, invest in a Nest Learning Thermostat. It’s simple to use; it learns your habits and works to your programming to keep your heat and air turned off when you’re not home.

You can even control it with your smart phone, computer or tablet, turning it on or off when you’re at work or traveling. It can save you as much as 30 percent in utility costs each year.

Bundle household technology

What three things do you use more than anything else at home? The answer to this question is your television, your phone and your internet. Instead of paying three separate bills with three separate sets of fees each month, bundle your phone, cable and internet and save significantly.

Conclusion

Technology makes life exceptionally easy when you let it. Let your technology make your life less expensive by taking a few minutes to see what type of technology fits into your budget, works best for your lifestyle and saves you the most money.

Science:

Science Proves These Quirky Activities Create Better Athletes

Our bodies react to different stimuli and activities in surprising ways — ways that scientists and trainers continue to probe in an effort to understand the human body better, and mold the greatest athletes of the future.

Below are some of the most surprising activities that can boost athletic performance.

Squeeze with your left, not with right

In perhaps one of the strangest studies ever conducted — one from which you would expect absolutely no conclusive or meaningful results to come — it was discovered that clutching something in your left fist (or even just clenching your empty left fist) increased athletic performance in pressure situations and prevented “choking.”

Clenching the right fist rendered the opposite result, however. It had a negative impact on athletic performance.

The reason behind this surprising result is that the left hemisphere of the brain, which is devoted to rumination (in other words, potentially over-thinking during critical moments), becomes activated when the right fist is clenched, and that may increase tension and introspection. By contrast, clenching your left fist activates the right hemisphere of the brain, which is associated with movement and motor functions, thereby improving physical functioning.

Sniff some jasmine

We know scents can have a powerful psychological effect on the body. It has recently been discovered that certain scents can even improve concentration and athletic performance.

A study of six Major League baseball players suggested that the ones who sniffed a jasmine-scented armband before each swing during batting practice greatly increased their hitting performance compared to those who sniffed an unscented armband.

The results showed that any activity involving hand-eye coordination or precise muscle movements could be enhanced by surrounding oneself with the sweet smell of jasmine.

Believe in something positive

Many athletes swear by visualization and positive reinforcement techniques to improve their performance, and science has backed them up on at least one aspect of this belief. In an experiment reported in the Journal of Sport and Exercise Psychology, white basketball players were better at shooting free throws after watching videos that portrayed white basketball players as the best free throw shooters.

Caucasian players who watched videos that depicted black players as the best shooters experienced a decreased performance. The study showed that believing in one’s own ability to perform a task, even when that belief stems from nothing but a generality regarding their race, can have a positive effect on performance.

So if you’re an athlete who’d like to fill your trophy cases with trophies and awards, consider sniffing some jasmine, filling your mind with positive reinforcements, and clenching a ball in your left hand when the pressure begins to mount.

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