Latest Updates


iPhone: NY Times 2012 Election App

NYTimes iPhone App Elections

It is in full swing, the great debate and the race is on for the presidential election of 2012 and voting time is just around the corner! Thanks to our friends at the New York Times because they have just made your voting life a little more tolerable. With all the different media outlets we tend to get bombarded with so much presidential information. Get excited iPhones owners; you will be able to keep up with every aspect of the race in a more simple way.

Continue reading iPhone: NY Times 2012 Election App


The Facebook IPO: Good or Bad for Business?

The most popular ad-supported website in the world is about to become available to own for anyone — but why on earth would anyone want it?

When Facebook’s stocks become available for public purchase this Friday in the largest IPO in American stock history, there will be quite a few things set in place that may make the purchase more or less worth it for the average stock buyer.
The immediate effects of buying stock in Facebook look very appealing: every stock is estimated to be worth roughly $35 apiece, and for the true social media aficionado, online networking will no doubt be somehow reshaped by the profits of the stock sales, an estimated 13 to 100 billion dollars, connecting all sorts of smaller social media hubs to the Facebook conglomerate and making it even easier to share content between sites with family and friends from all over the web.
We all know that the majority (some 85%) of Facebook’s revenue comes from the ads that target users of specific interests with a goal of simply being clicked. When you factor in the fact that one seventh of our online time is spent meandering around Facebook alone, social media advertising doesn’t seem like a totally farfetched income source. In the Age of Facebook, it seems an entire economy has been built off social media ads, and the pay-per-click advertisements will likely continue to bring in cash for the site and its shareholders.
Still, is is really wise to be the one to own stock in Facebook?
Skeptics’ concerns for Facebook surround the fact that Facebook will have to reinvent itself in order to keep the world wrapped around its finger: if more people become bored with the same-old same-old accessibility of the site, the ads that support it will be limp and useless to stockholders. Additionally, with most of the internet-accessed world listed on a Facebook profile of their own, there is a very limited window for the website to grow into a significantly larger community upon whom to advertise, especially with services that allow you to buy Facebook fans and market your Facebook page. Experts say that the site is entering a plateau era unless or until it gets creative with its accessibility or function: the media monster’s next big move will likely have to be an expansion to other electronic platforms, something it has struggled to perfect in the past. A hiatus of Facebook’s expansive progress may result in the same amount of users, with many frequenting the site less, in which case Facebook ad sales would decline.
Going by the potential of similar-type websites, the potential value of a stock in social media can be overestimated but quickly deflated. In the case of LinkedIn, stocks rose about a third in value before sinking back to the same value.

Around The Web

last update: December 20, 2014


You Don’t Look So Good: How Pinterest Might Hurt Your Blog

Pinterest for Blogs

I have been blogging for a while now and having a tremendous blast. From the resources I have acquired, I have discovered many facets of adequate blogging tips and strategy. I reach out to my buddy Veronica (Confessions of a Social Media Girl on Social Media Today) for advice when there is something on the social media front that I can’t figure out.

Continue reading You Don’t Look So Good: How Pinterest Might Hurt Your Blog


The Exploitation of Facebook Users

Facebook Privacy Issues

In this hyper digitized world of instant access and mass communication on a global scale, people hook themselves to social media as an integral part of life.  Between Facebook, Twitter, email and cellphones, it’s nearly impossible for me to cut ties with anyone these days.  Posting any information on the web invites any and all people to gain access to my intimate affairs.  From my parents to exes to the people in high school I don’t want to think about to even insurers, the IRS, prospective employers and criminals, sensitive information is out there for anyone to snatch up and finally someone is talking about the inherent dangers involved.

Continue reading The Exploitation of Facebook Users


Dear Facebook Critics (aka the media): Back Off the Hoodie and Look at the Numbers

Mark Zuckerberg Hoodie

Should Albert Einstein have been attacked in the media over his hair? Is Adele any less of a singer because she doesn’t look like Katy Perry? Was Steve Jobs unfit for duty because he liked jeans and a turtleneck?

Can Mark Zuckerberg lead the biggest IPO in history from his hoodie?

Continue reading Dear Facebook Critics (aka the media): Back Off the Hoodie and Look at the Numbers

  • Follow TechVert


Does Technology Lead to “Fake” Intellectuals?

I was recently listening to Opie and Anthony, a radio show on SiriusXM, and they began to discuss how teachers were having a problem with their students looking up answers for everything on their smartphones. Kids are not trying to figure out answers on their own, they are immediately turning to their phones for guidance. They are basically copying and pasting their homework. The problem is that students will do really well on all of their homework because they can quickly find and copy the information, but they are doing poorly on tests because they are not retaining the information.

Scott William WintersThe same problem can be seen in grown individuals. People regurgitate information they find online and seem to be very smart when you first meet them. Then the more you hangout with them the more you hear the same conversations taking place between them and other individuals. You’ve come face-to-face with a “fake” intellectual.

So what are some ways to know you’re dealing with a “fake” intellectual? If they are talking to you about an article in the New York Times, but their iPhone case has a picture of Justin Bieber on it, you might be dealing with a “fake” intellectual. When asked to write something that reflects their own thoughts and opinions they panic and spit out a cluttered incoherent mess (hopefully that’s not what I’m currently doing), that’s definitely a sign. The most surefire way to expose a dumb smart person is to have them face a problem and try to figure out a way to solve it. There are many situations in everyday life that require a person to think quickly to solve a problem, if you’re reasonably intelligent this shouldn’t be a problem, but for some people it is.

Continue reading Does Technology Lead to “Fake” Intellectuals?


LightSquared Lives to Fight Another Day

LightSquared has worked out a repayment plan with the satellite provider Inmarsat that will require the former to pay a portion now, making time for it to get federal approval for it’s new network plans.  LightSquared has been caught up with accusations that the network will be problematic for existing GPS signals.

LightSquared has recently made an outstanding payment to Inmarsat as the first step of their new agreement.  The company received two more years to get federal approval before it has to being paying the rest of their balance.

Inmarsat wasn’t sure that it would receive any more payments from LightSquared on account of the FCC‘s release indicating that LightSquared’s tech was causing problems with GPS signals.  Recently, however, the two companies announced that they had an accord in which LightSquared would pay $56.3 million and Inmarsat would allow another two years for the wireless carrier to get federal approval for their new network.

That gives them until March 31, 2014 to pay back another $30 million that was originally due on March 31, 2012.  The option for early payment is also there.  Tom Surface of LightSquared said, “We feel it is a significant win for both organizations.”

FCC Takes a While

LightSquared hasn’t been very lucky in building their nationwide 4G wireless network.  $4 billion has already been invested on account of the merit of the technology, but various outfits, like the National Telecommunications and Information Administration, purport that the 4G technology interferes with GPS signals.  LightSquared is attempting to disprove this.  So far, the FCC has offered a conditional waiver to continue the enterprise, but indicated that the technology needed to be tested to ensure no interference.  In February, the FCC indicated that it was considering canceling the waiver, which would leave LightSquared high and dry.  So far the commission has heard arguments from both sides, but has suspended judgment.

The wireless carrier initially wanted to serve 100 million Americans by the end of this year, and more than double that number by 2016.  They haven’t commented on whether or not those are realistic now, but the extra time granted by Inmarsat was very helpful.  Surface added, “Specifically for LightSquared, it provides us the opportunity to continue to focus on obtaining the necessary regulatory approvals we need to build our nationwide wireless broadband network.”

Hidden Good

VP of external affairs of Inmarsat Chris McLaughlin believes that it’s a smart move.  “The key thing is whether or not we’re better off helping them to keep going, or letting them fall aside, so from that perspective, it made excellent sense to help them. The objective would be to restart much earlier than March 2014, once they’ve got their other issues dealt with.”

Investors supported the decision, and the satellite provider’s stock rose after the announcement.  “There was an uptick of about 20 cents on the share price, and I think the emphasis there was on clarity, since we had said before that we didn’t think there were going to be any more payments.”

While Inmarsat doesn’t have any say over whether or not LightSquared will be awarded the approval, McLaughlin said that, if possible, they would want to be sure to back the venture.  “This sends a message that any business in the spectrum area needs to be coordinated with Inmarsat, and any solution that’s going to happen with LTE happens with Inmarsat. That’s the real thinking behind this deal.”


Mobile Advancements Driving the Current Personal Technology Disruptions


What do eye glasses, stoves, and cows have to do with our future? They’re all a part of the rise of “personal technology” that is currently disrupting the way many people live their lives. For the most part, it’s not a bad disruption (unless you’re in an industry that relies on old technology). It’s just a change that is being enhanced by the exponential increase in scientific and technological knowledge being applied to the gadgets we own and the emerging gadgets of tomorrow.

Continue reading Mobile Advancements Driving the Current Personal Technology Disruptions

More on TechVert