Domain names are an essential part of the infrastructure of the internet and online business. As such, domains could be considered the foundation or starting point for several aspects of internet marketing.
SEO – You start with a quality domain name and it is widely known that good keywords are extremely beneficial.
Branding – Your domain name is your brand. Often times a brand name and associated domain name are interchangeable by customers and users.
PPC / SEM – There have been studies showing the benefits of call to action and product keyword domains in advertisements.
Social Media – America’s favorite past-time continues to grow. There is always a feature on social media sites for promoting a website URL.
Domain names are not going anywhere and will continue to increase in popularity, number and importance for internet marketing in the coming years.
Sphinn Prominently Features a Domaining Category
I’d like to introduce Sphinn, the most popular internet marketing news hub. Sphinn was launched in 2007 by the people at Search Engine Land and is now visited daily by thousands of visitors. The Sphinn community is comprised of those experienced or learning about SEO and other ways to improve their online web presence.
I use Sphinn occasionally and have submitted articles that received good results. I’ve always noticed the Domaining category and have been saddened by it’s lack of use.
Sphinn: Domaining Popular – Most of the stories are from 2008 and while good, were not published by industry experts.
Sphinn: Domaining Upcoming – No stories submitted in past 72 hours (or who-knows-when).
Can we bring the Domaining category back to life?
Join Sphinn to help promote our industry!
I have been thinking of proposing this for awhile and I believe now is the time to take action. We have been preaching to the choir for far too long. We need to reach out to all the related industries and educate anyone willing to listen about the true value of quality domain names.
Soon, I am going to begin submitting quality domain news and editorials to Sphinn.
I encourage you to bookmark the Domaining Upcoming category (linked above) and assist me in voting for your favorite new stories.
Take a second to join Sphinn to be able to vote and submit content. Let’s have our presence be noticed!
Twitter ReTweets – If you come across or have written a domaining related article or important news item, please send me a direct message on Twitter and I will share it with my followers.
Facebook Likes and Shares – These features have proved to be very effective methods of sharing quality content with all of your friends.
LinkedIn – Up and coming groups on Domaining and marketing are now becoming quite active and effective means of promotion.
Ping.fm – Enables broadcasting of updates to all of your social networks.
Digg / Reddit - Similar to Sphinn, these social news hubs feature many categories that may be relevant to Domaining and can provide serious exposure if voted up.
Did you know? It only takes 15 to 30 bookmarks for a link to be featured on the Delicious popular page to be seen by thousands of internet professionals.
We can effectively promote the domain name industry by adopting simple, but powerful social marketing techniques.
Please let me know if you plan on participating. You can connect with me on my Sphinn profile or leave a comment below with your thoughts.
Did You Know? Popular Marketing Website Features Unused Domaining Category
This article is from DotSauce Magazine.