SEO has long been the hot topic of online marketing. While some question the relevance of optamizing web content for search engine rankings, other spend millions each day ensuring that their content ranks high with major search engines. Many trying to make a place for themselves among all the organic searches out there try to read websites, such as 10 things that will happen to SEO in 2015 to find the latest insights and booming SEO trends. With all the information about SEO on the web, it is difficult for a person starting out in Internet marketing to know what is hot and what is not. With a little forward thinking, it is certainly possible to zero in on some of the SEO strategies that are up-and-coming and a few old standby techniques that the clever minded keep for their own use.
Keyword Stuffing Is Old News
Although packing pages full of trendy keywords to drive targeted traffic was all the rage in the past, modern search engine algorithms no longer tend to support this fading SEO strategy. The goal of major search engines like Google has been to take a more sammantic approach to optamizing web content page rankings. Instead of using one or two words over and over again in an article or website, more sophisticated LSI standards employ a wider variety of keywords to encourage a better fit to tangential searches.
The Social Media Augmentation
While many people imagine that the content they write and the way they place keywords makes all the difference, it is perhaps not as essential as online marketers imagine. Since major search engines want what is perceived to be high quality content to offer to those doing searches, a websites social media presence is proving to be a more reliable factor to use in SEO algorithms. The idea here is to produce content that is popular, such that content with a wide circulation among social media sites tends to gravitate to the top of the ranking pile. Consequently, online marketers need to focus as much, if not more, on their social media presence than on other SEO page ranking factors.
A Clever SEO Marketing Tactic
While keywords will always tend to matter in some capacity or another to SEO ranking algorithms, knowing how to use keyword phrasing to grab targeted leads is always a strategy that deserves some attention in a SEO campaign. According to an article on WordStream, long-tail keywords will help to give an online marketer access to a more carefully targeted customer searching for their products or services. The idea is that trying to reach a customer with a single popular keyword is somewhat counterproductive. In the case of most products, generic search terms, such as furniture and cars, tend to involve too much competition fighting for higher rankings using such terms. To avoid this problem, choosing a more specific and longer keyword to focus on helps to snag customers who already know precisely what they want. These informed shoppers search using more specific terms. This may imply that you will get less traffic from a high ranking long-tail keyword, but the trade off is that the audience you are targeting has a greater potential to buy.