Being a professional artist has changed a lot since the days of Kandinsky. Though being an artist still involves a lot of physical work and ingenuity, today there are new technologies available to help artists succeed. With new ways available for promoting, displaying, selling, and printing your artwork, a lot of the work you used to have to pay somebody else a lot of money to do is now possible to do yourself for cheap.
To succeed as an artist, it’s important to keep on top of these technologies. By staying updated on new technologies, you can raise your voice above the din of all the other artists in the world. You can devote your energy to creating your work rather than having to slog through the difficulties involved in displaying and selling it when you take advantage of the right technology.
What are some important technologies artists must use to be successful? What is the best way to use them?
Technology for Artists
Social media. The internet itself is one of the best technologies an artist has at her fingertips. By using the web smartly, you can reach thousands of new potential fans every day. With everybody and their mother being on Facebook these days, it can seem like a no-brainer to create a social media presence for your artwork. However, there are wrong ways to put your work on the internet.
Before uploading your art to social media, be sure you understand privacy and copyright issues and how they’ll affect you — today and in the future. Do research to determine what social media platforms you should have a presence on. Some sites offer more opportunities for growing your fan base, while other make it easier for you to sell your work. Having multiple profiles is smart. Creating an active artist persona on the internet makes people interested in your work and what you have to say.
Easy printing. One great way to sell your art is to sell prints of it rather than the originals. Originals are more expensive, meaning they’re harder to sell — and it’s also easy to get emotionally attached to the original piece of work you created.
Today, there are so many options for easily creating high-quality prints of your work that for very little money and effort, you can make it simple for customers to buy affordable prints. You can create prints yourself inexpensively at your local Kinko’s, or use one of many only services which create prints for you and take only a small cut of your sale.
Smartphone cameras. Almost everybody has a smartphone today. With every new generation of smartphone technology, the cameras included in the device become higher and higher quality. While you still probably want to use a better quality camera to photograph your work for, say, a portfolio, the camera on your phone makes posting pictures of your work online or sending them to friends quick and simple. As technology continues to improve, these images will only become higher quality.
There are so many new technologies which can benefit artists. Keep your eyes peeled for new developments to become a technologically savvy professional artist.