A new camera, the EyeSeeCam, has succeeded in capturing the eye movements of the user enabling it to determine not only where you’re looking but exactly what you’re looking at. The function may seem pointless until you think of the billions of dollars that are spent in online advertising every year. Knowing exactly where people look could drastically change the model for advertising on a number of platforms including television, magazines, basically any form of consumable media.
Of course, the ability to track for media is simply one function of the technology. Imagine the scientific implications, for example, surgeons can use these to track eye movements and record video for educational purposes. The possibilities are endless.
Here’s the video output in action. You can see exactly what the subject looked at:
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