Retail giant Amazon.com was reported last week to be severely undercutting diaper and baby needs supplier Diapers.com. Parent company Quidsi also operates Soap.com. Quidsi previously declined several buy-out offers from Amazon in the past.
Amazon’s latest acquisition offer came in at $540 million in cash according to Fortune. During hard times, the co-founders reluctantly accepted the offer. There was a sentiment that the company believed it could do very well and expand on it’s own.