Google recently “Binged” itself out with the addition of a background image feature, which leads one to believe that Google may be conforming to match competitors. However, there are several avenues which – if they were to follow – would only take away from it’s simplicity and efficacy. Too, though, there are a couple which I wouldn’t mind seeing Google adopt.
Don’t: Display Popular or Trending searches
Honestly? Is it necessary that I know what the top 10 most useless searches of the day are? Pat F*%#ing Benatar? We already have suggested searches when we type even one single letter into the search bar, do we really need encouragement and recommendations before we even begin to contemplate searching? Seeing the most popular current searches simply serves as a stark reminder of the apathetic simple-mindedness of our culture.
Don’t: Advertise on the search page
Be it a subtle plug as the one pictured above or the more obvious and typical advertisements seen on several other engines, it just isn’t visually appealing. For whatever reason, advertisements on the front page suggest that the engine has an external agenda influenced by advertisers which will have an affect on my results. While I’m aware that Google’s result page’s are full of sponsored results and advertisements, advertising on the front page produces an odd sense of dishonesty.