Puma Ditches Shoe Boxes in New Green Initiative
In an effort to reduce waste and cut down on pollution, Puma has done away with the traditional shoebox and will move to a new, eco-friendly version that isn’t even a box at all. Puma and industrial designer Yves Béhar, spent 21 months developing their new packaging solution due out in 2011.
Puma says the switch will allow then to be able to cut the amount of paper it uses by 65% annually in addition to the water, fuel and other resources it takes to produce their current packaging.
From Yves Béhar:
With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
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