Samsung announced on June 26 that it is coming out with a new line of innovative LED televisions specifically designed for use in the hospitality industry. With this new technology, Samsung hopes to ease the cable television set up process for hotels, cruise lines and hospitals and open up more interactive options for hotel guests, as well.
The televisions will feature the new Samsung LYNK™ technology; a digital rights management (DRM) technology that will allow encrypted content to pass through a software system in a secure manner before being displayed on the TV screen. By eliminating the need for legacy chip-based solutions at the head end as well as in the TV or set-top box, Samsung has found a way to save money and time for hospitality businesses and head end technology vendors.
By purchasing televisions from the new 2012 Samsung Hospitality line, businesses will be able to decrease the cost of providing television entertainment to their guests while still using the head end vendor of their choice. The content protection system in these new televisions is entirely software-based, so the need for regular hardware upgrades and maintenance is eliminated. The software can be upgraded and corrected automatically and remotely. This means that the entire head end device will no longer have to be restarted when video is lost, so guests will no longer be left without entertainment solutions at any given time due to hardware problems. The Samsung LYNK™ software automatically restarts, without any additional disruption.
This technology is also the first to allow guests to use mobile apps to stream content from personal devices to their room’s television. This gives customers the opportunity to play the entertainment they enjoy at home on their home-away-from-home’s television.
“Samsung LYNK™ technology helps our customers better serve their customers, making their businesses more reliable and cost effective,” says Jonas Tanenbaum, Vice President of Hospitality at Samsung Electronics America.
In addition to cost effectiveness and reliability, the new system uses an integrated watermarking technology to eliminate user-accessible video output and camcorder piracy threats, protecting digital content providers from copyright infringement problems.
The product line will feature ten different models that range in size from 22 to 55 inches and have full HD 1080p screens. Samsung has also partnered with Guest-Tek to provide the H-Browser interactive television experience, offering both free and video on demand content by interfacing with the head end vendor.
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