Mobile:

Managing Portfolios in a Mobile World

You’ve spent weeks slaving over that portfolio and it’s perfect. When your display it on the big screen from your laptop, you know everyone will appreciate the clear graphs, the beauty in the simplicity and all the work you put into making every shade and font choice just right. What you don’t expect is that your portfolio will be skimmed over on a tiny screen in a crowded train.

The reality is that there are now more people on mobile devices than on desktops and you have to seriously compete for their attention. Even if the recipient is the COO and this is a huge project, she might be glancing over your finished product while on her iPhone while waiting in the dentist’s chair. Don’t assume your project will be seen on a screen similar to the one you worked on.

Stacking the odds

You can ensure that your portfolio is seen in the best light possible, but there will be factors you have no control over. For example, start by using the right software and programs for your analytics and research. This helps keep responsive design in check so you know your file will showcase correctly and adapt to different screen sizes. This is project management 101.

However, it’s also beneficial to do a few test runs yourself. Get your hands on as many different types of mobile devices as possible and check out the portfolio “in miniature.” Even when displayed correctly, this might show you a different, better way to display your portfolio and help you see it with fresh eyes. It’s kind of like writers who put a piece to bed before sending it to their publisher.

Respect the recipient’s time

Even if you’re asked to dissect something that nearly demands 100 slides, still try to keep it as simple as possible. Your job is to make information as easy and fast to digest as possible, and sometimes this means skipping the pomp and circumstance. Yes, your work should speak for itself, but it should also be talking in a fast, clipped voice.

Finally, when it comes to flash such as images and videos, stick with the basics (which will be the default in proper portfolio software). Getting too fancy can slow down page loads and infuriate the recipient. Simple is better, in both text and images, so keep the extreme creativity for another time.

Social:

Can Social Media and Project Management Go Hand in Hand?

scmedia

If you’re in charge of a work project or oversee a portfolio, at some point you’ll have to share your findings and that’s where it can get tricky. Many companies are leaning on cloud technology, but what if you want a more social aspect than making a few more people viewers in Google Drive? While the cloud is an excellent source for data sharing, when it comes to management and presentation, you need a little more.

Start by choosing a system that prioritizes project and portfolio management so you can get the structure down. However, don’t forget about social media when it comes to sharing and encouraging discussion. There’s a time and place for boring meetings, but there’s also a time for injecting some fun into the mix and social media can help. Here are a few easy ways to use social media in project/portfolio management starting now:

1. Practice good thread management

People naturally want to comment on social media so use this to your advantage. If you’ve been struggling when it comes to getting everyone in the group involved in the conversation, social media can level the playing field. Some people are simply more comfortable contributing in a familiar online forum while others can dominate real life conversations in meetings. It’s your job to practice good thread management techniques so everyone’s voice is heard.

2. Keep it private

There are many ways to keep things private on social media whether it’s with a special group or an event invitation. Check out the privacy options for the platform you’re using and make sure only key people are invited to participate. This also offers a sense of exclusivity which can promote more participation.

3. Choose the right platform

Don’t assume that Facebook is your only option because it all depends on what the project is. Maybe Pinterest, YouTube, Google+ or a lesser known SM platform is a better fit for your company or project. Do your research and choose wisely.

4. Don’t let SM replace all communication

Except in some instances such as if participants are peppered around the world, don’t forget about regular “Real life” check-ins, too. Social media is one of many tools for managing projects and helping with work, but face to face (without a screen) is important, too.

If you’re getting ready to take your project to the next level, putting it in a realm that people are familiar with and enjoy can help greatly.

Around The Web

last update: July 24, 2014

Web:

4 Online Resources Nurses Should Know About

Whether you’re fresh out of nursing school or a seasoned healthcare professional seeking new job opportunities, it is important to know about the resources available to you online. The job outlook for registered nurses is extremely promising, with a projected increase of 19% during the years of 2012 through 2020, far above the national average for other careers. However, it can be difficult to find your dream job if you don’t know where to look for nursing work. Here are four online resources that can help you track down the opportunity of a lifetime!

Resume Databases

Online resume databases like LinkedIn allow you to upload your resume so that recruiters can contact you. This is a great way to passively collect recruitment contacts, especially if you aren’t in a rush to find a new nursing job. Make sure to keep your resume up to date as your professional life progresses, so that recruiters have access to your most current accomplishments. Keep an eye on your email inbox, so that you can reply to recruiters who have taken an active interest in your resume.

Job Board Filters

Most nursing job boards have an advanced settings feature so that you can narrow down the career listings that appear during your search. This is particularly useful when you are searching job boards that display national opportunities. Use the filters to omit listing that don’t match your state, part time / full time, and benefits requirements. These filters can help you save a significant amount of time during the job search.

Email Notifications

Some job boards allow you to create a personalized account so that you can save search filter settings and resumes. Keep an eye out for an “email notifications” feature. Essentially, this allows you to sign up for notifications from a job board service whenever a listing matching your search criteria is posted online.

Staffing Agencies

Get in touch with a reputable staffing agency that specializing in matching healthcare institutions with nursing professionals. These organizations have their finger on the pulse of nurse recruiting and job markets. Staffing agency professionals can be an excellent resource when you are searching for nursing work.

Taking the next step in your nursing career can be an extremely exciting experience. You can increase your likelihood of landing your dream job by understanding what your online resources are. Job board features, email notifications, and staffing agencies can help connect you with fantastic opportunities.

Web:

SEO and Internet Marketing Myths That Stop You from Growing Your Business

Search engine optimization and Internet marketing are strongly connected. The best SEO practices can boost your online marketing campaign as well as your search engine rankings. From websites and blogs to magazines, there are plenty of resources available to those who want to learn about Internet marketing. With so much information overload, it can be hard to figure out what works and what doesn’t work. Whispering+in+ear_jpg

Here are the most common SEO and Internet marketing mistakes that stop you from growing your business:

SEO Is Dead

Millions of websites and blogs have been hit by the latest Google algorithm changes. As a result, they’ve lost customers and sales. It’s no wonder why so many business owners believe that SEO is dead. However, this is just a myth. Search engine optimization still works. The key is to avoid black hat SEO and spam link building techniques that can get you banned from the search engines.

The More Backlinks, the Better

Backlinks are a vital component of SEO. A website with high-quality links from well-established sources will always rank high on search results. When it comes to link building, quality is more important than quantity. A few relevant links provide more value to your site than hundreds of poor-quality links. For optimal results, you should obtain links from popular websites and blogs in your niche. If you’re offering wristband USB drives on your site, get links from other websites selling PC accessories and electronics. It doesn’t make sense to request links from online furniture stores or health insurance blogs.

Guest Posting Doesn’t Work Anymore

A few years ago, guest posting was one of the most effective SEO strategies. By publishing content on other websites and blogs, you can get tons of traffic to your pages. This is also a great way to acquire relevant links and reach a wider audience. According to former Google software engineer Matt Cutts, most marketers are using this method the wrong way. Their only purpose is to obtain links. Their posts offer little or no information. As a result, guest blogging has lost its value.

However, this doesn’t mean that guest posting is dead. This strategy works for those who submit high-quality content to authoritative sites and blogs. Every time you write content on other sites, focus on building your reputation.

Internet Marketing Is Free

Contrary to the popular belief, Internet marketing isn’t free. It’s less expensive than traditional marketing strategies, but it still costs money. If you’re on a tight budget, you can use free blogging platforms, free stock photos, free content and free software. As you gain exposure online, start using premium tools. Buy a premium theme for your blog, create a marketing budget and use the latest software. You have to spend money to make money.

If you’re serious about SEO and online marketing, you’ll need more than a free blog and free email services. There are many social media tools and blogging apps that are absolutely necessary for your business to grow. Some can be expensive, but it’s worth the investment.

Social:

Is Your SEO Getting Lost in Mobile Readiness?

seo2

It’s the first year where more people are using mobile devices than desktops, and that’s created a major issue for website owners: How can you please everyone? There are three major ways to get mobile ready: Ensure the current website follows responsive design best practices, create a separate mobile website, and create an app that works in conjunction with your existing website. However, don’t lose your SEO in the shuffle.

Search engine optimization (SEO) is more important than ever because mobile readiness means consumers are wanting their information faster and clearer than ever. As they’re scrolling through websites on the morning commute or at lunch, if your mobile version doesn’t deliver, you’re going to lose them. However, you might not even get a chance in the first place if your site gets lost due to SEO oversight.

SEO mistakes in a mobile world

It’s nearly a catch-22: You need to create clear, short, simple language for mobile readers, but you also need to have high quality, keyword rich content to appease SEO standards. This can be done, but it takes a very skilled SEO professional and writer to make it happen. A great app develop might be able to create what you need for a website app, but they probably aren’t SEO whizzes.

In a perfect world, your website or app designer is working in conjunction with an SEO professional. This can seem like a costly and time consuming undertaking, but you really only have one shot. As you transition into mobile readiness, you may already have a lot of regular readers and consumers, but they’re not loyal.

Keeping your SEO

Not only is SEO an easy oversight when developing a new page or app, it’s easy to get behind in general. There’s no way to “win” at SEO, but there are certainly changes and additions (or subtractions) most people can make to improve their ranking. The best practices are constantly evolving, and the best keywords are always changing, too. It’s virtually impossible to conduct a full DIY SEO campaign.

One of the most important tools you can have moving into mobile readiness is someone who’s skilled at SEO and can help make this transition as flawless as possible. Just a few days of poor SEO can be long enough for new consumers to go elsewhere and feel like they’re happy enough with the competition. Mobile readiness, and SEO, is no longer optional.

  • Follow TechVert

Social Media:

The Social Media Prenup: Do You Really Need One?

socialmedia

Visit a legal document site and you’re apt to find just about anything. But an item that’s becoming increasingly popular of late is the social media prenup.

It’s a document couples sign that dictates what they can and can’t post, tweet, or share about each other. ABC News recently picked up on the trend, and pointed out that saying what a person can’t do can be a risky move.

Is it really necessary and, more important, what’s at the core of its popularity?

Critics suggest that a couple that needs such an agreement probably has bigger issues, but people say the same about folks who draw up “regular” prenups. While it’s a good idea to have a social media guru at the helm if you’re a business owner, do you really need a legally binding agreement to make sure your significant other tags you only in the most flattering photos?

According to many social media professionals, you might as well save your money and exercise basic courtesy.

Be nice on social media

Most people know when a photo isn’t flattering, but they’ll usually tag it anyway. In other cases, a person may look at him- or herself in a photo and doesn’t think about it from anyone else’s perspective.

Consider it from that aspect before you post no-makeup pics, swimsuit photos, or a first photo of the morning shot, no matter who it is. If you wouldn’t want it done to you, don’t do it to someone else. Too often, people forget to observe the golden rule on social media.

The same thing goes for posting private information, even if you don’t explicitly name the person. People aren’t stupid, and they can infer (correctly or not) a lot of things from your “cryptic” comments.

Keep your personal life to yourself, don’t air your dirty laundry, and remember that screen shots ensure that once something’s online, it’s there for good.

Keep emotions in check

Posting while angry or frustrated can lead you into a lot of trouble. Keep your fights offline, and remember that your sense of humor won’t necessarily appeal to everyone.

You might come off as rude, childish, or immature, and you drag other people into your personal life. Even if you apologize online, you’ll mainly be putting cracks in the foundation of your relationship for all to see, and providing free entertainment.

It’s unfortunate that people have perceived a need for a social media prenup, but it’s not Mt. Everest: You don’t have to obtain it just because it’s there.

Social:

Content Marketing In 2014: 4 Tips For Success

Content-Marketing

As 2014 rolls on, business owners want to know which Internet marketing strategies they should be using to increase conversion rates and expand their customer base. While there are a variety of strategies to accomplish this objective, content is still king in the world of online advertising.

This being the case, businesses interested in experiencing continual growth and expansion in the online world should remind themselves that interesting, informative content has to be integral to their strategic plan. Here are four tips to make your content great (and therefore more marketable).

1. Keep your content scannable

As noted by Nielsen Norman Group, the majority of Internet users do not read the articles they pull up in their entirety. Instead, they scan.

Since readers prefer content that’s “scannable,” business owners who want to market their blog posts and articles effectively should ensure that they can be skimmed for the information the reader wants. There are several strategies you can employ to make your content scannable, including headers, bullets, and numbered lists.

2. Include videos

Videos have become tremendously popular on the Internet. Clearly, more and more people are accessing them.

Video Brewery has commented on some of comScore’s significant findings regarding online engagement with videos. For example, 45% of Internet users view a minimum of one online video per month.

Additionally, the average Internet user sees about 32.2 videos per month. Numerous people have stated that videos help them make more informed purchasing decisions, so business owners who want to make their content marketable should think about including links to descriptive videos with their content.

3. Use catchy titles

One of the most effective content marketing strategies that business owners can use to attract the attention of potential customers is catchy titles. There are a variety of things that can be done to make a title catchy, such as putting it in question format.

In citing the efficacy of this strategy, Mashable referenced Huffington Post’s ingenious article title “What Time Is the Super Bowl?” In addition to posing meaningful questions and reeling readers in by suggesting you will provide a useful and accurate answer, other catchy title ideas include the use of words such as “secret” and “how to” in your headline.

4. Be substantive

Although many readers are interested in being entertained by content, most are primarily concerned about obtaining the information they’re looking for. As noted by Supple Solutions in its article ”Insights to the Future of Digital Marketing,” research indicates that 78% of people who use the Internet do so to conduct product research.

Since this is the case, making your blog posts and/or articles informative is still key to ensuring that your content is marketable.

Summing it all up

This year, content marketing remains one of the most effective methods of Internet advertising to catch and keep the attention of prospective customers. If you’re a business owner, it’s important for you to expand your operations in the online world by implementing proven techniques that take your content from good to great.

By integrating some or all of the aforementioned tricks into your company’s strategic Internet marketing plan, you will likely find yourself gathering more and more attention from your target audience.

Social:

Searching for Tech Support Leads to Scams

If you were a hacker and created a site to obtain sensitive information, what sort of site would it be? According to computer experts, the most popular type of site is one devoted to tech support, because consumers instinctively trust such companies. tech support

There are certainly hundreds of legitimate tech support companies out there, so how can you distinguish a scam site from a real one? You certainly shouldn’t assume the top search results are the most reputable.

Kevin Boynton is the owner of a Richmond-based computer repair company. He says, “I get calls all the time from people saying ‘they took my money, I let them into my computer and they said they fixed all the problems and if I have any more problems, give them a call back but then they didn’t fix my problem.”

Perhaps not surprisingly, these people never get another reply. If you’re looking for a reputable tech support company, read reviews, talk to a live person, and get those testimonials.

The biggest niche

According to Boynton, the most common scams happen when consumers are looking for help with computers, not more complex tech help. “They see a phone number that says call us now for support, and they think okay.”

Many of these consumers never bother to do their research; they blindly trust what might be a marketing scam. “They will answer the phone as HP Support, but they are going to give you a hard sale and they are going to try to talk you into buying some sort of support,” Boynton warns.

Somewhat on the plus side, many of these scam artists are “just” out for your money and are not seeking to install malicious software on your computer. If you’re looking for a technician to actually repair your computer, be wary of any high pressure sales.

While this may not be illegal, it’s an iffy business model that indicates they don’t put the customer first. Plus, you can always challenge credit card purchases if you didn’t agree to the purchase.

Bigger fish in the sea

On the other hand, some sites are indeed designed strictly to steal your information. These probably won’t turn up among the top Google search results, but some companies do a great job of manipulating search engine optimization (SEO) for short periods of time to get higher rankings and attract potential victims.

If a “support company” is actually doing something illegal, they’ll be caught soon enough, but possibly not in time to save you. Your best move is to trust your gut, do your homework, and rely on real reviews.

More on TechVert