Social:

Using Stock Photos To Enhance Social Media Posts

Social media is a big part of today’s business and personal sharing worlds, so it’s no surprise that there can be a big emphasis on the photos and images that we share along with those links as well.  Two basic pathways that you can use when it comes to the images/photos riddle are to either make all of your images on your own, or potentially use stock photos to shore up your presentations. In addition to actually using the stock images themselves, though, you can potentially also use them as inspiration, use them to find color schemes, and also use them as learning tools.

Use Them As Inspiration          

In terms of inspiration, researching stock photos is definitely a way to go. Because there are highly-trained and very talented professionals that take and edit these photos, you can be assured that they are of a specific quality.

If you look into some of the most inspirational sites specifically, they will even have different categories and subcategories for you to look into that might satisfy more in depth questions you might have about what particular conditions should be present in order to use certain types of photos. For example, when would you want an image that shows action, and when would you want one that showed more of a static scene.

Use Them To Find Color Schemes  

Color is a major sticking point of social media posts. The right color schemes will attract the right kinds of people, so you should be sure that you understand as much as possible about the study of psychology of color. Once you have those basics down, you can use stock photography sites to see how they are using the human psyche to their advantage as well. If you find that stock colors that suit your mood the best, you’ll find that you can use these psychological triggers to help gain yourself an audience as well.

Use Them as Learning Tools      

Stock photography and stock photography websites are great learning tools as well. Why sign up for graphics classes when you can simply try to reverse engineer the best images and graphics that are already up there? Though that may not be everyone’s best course of action, it is, at the very least, free!

By emulating the behavior of expert, professional material, you’re testing your own powers of observation and synthesis, thereby becoming better at your own job as well. You’ll find that a lot of masters confess that they have stolen ideas from people they’ve found to be talented as well, so really, you’ll just be standing on the shoulders of giants one more level deep when it comes to making your own progress.

Social:

Cool Again: How Toyota can Make Prius the Social Champion

Toyota Prius

If studies are to be believed, than Toyota has a problem on social media. It’s not the way they handle their accounts nor is it any negative news coming in from various news sources. The problem they have today has to do with perception. Social media is ignoring the Prius.

Again, it’s important to understand that this is based upon an anecdotal study, not something that has even hit Toyota’s radar. As Green Car Reports puts it: Continue reading Cool Again: How Toyota can Make Prius the Social Champion

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last update: May 22, 2015

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How Social Media Can Affect Future Business Functionality

Business-Social-Media

Building future strategies for your business can be based on information cultivated on social media. Using the data provided, you can alter everything from the kinds of products you offer to methods of advertising and marketing. Social media is more than just an outlet for people to chat or play games. It can be an invaluable tool to improve your business and increase monthly net income.

Finding Your Target Audience

Unlike the days of old, determining your target audience doesn’t require extensive cold-call surveys. Using the information provided by those that find your business interesting on social media sites, you can quickly determine your audience. In some situations, you may be surprised by the numbers as those you didn’t think would engage your business find it alluring.

Using Exported Data

When using sites such as Facebook, you can download data concerning your business and import it into spreadsheet software such as Google Sheet. According to PatientSites.com, this information can show you what posts were the most effective in your online strategies. If you could create a different approach regarding the same subject, you could improve your business visibility among those on the social site.

Reputation Management

The Internet and social media have given virtually anyone a voice that can be heard among many. Should a customer have a bad experience with your company, it can become well known throughout his or her own social circles. Social media gives you the opportunity to discover what it is that people do not like about your business and improve. According to Carolyn O’Hara of Forbes, the interactions of these individuals can be spread quickly and damage your reputation if you don’t address it early.

Connecting with Consumers

Social media provides a platform in which your business can connect with consumers on a deeper level. Many people like to be singled out by a large corporation and addressed directly. This platform allows you to placate to those individuals and give a more personable appearance. It can help remove the facade of the “faceless corporation” and introduce a more friendly element. These connections could easily turn into future sales of products and/or services as occasional consumers become fans.

Cost and Time Efficiency

Social media use doesn’t take a great deal of time or money in order to be effective. By spending less than a half-hour per day, you can reach out to thousands of potential customers with a single post or tweet. An active social media account resonates within various consumers and gives them that connection mentioned earlier. In some ways, an inactive social profile and website is as bad as a deserted building in terms of attracting people.

Social media can be used to enhance your business platform in a variety of ways. Whether you’re developing video, blog posts or sending out Twitter messages, it’s another viable method of getting your brand noticed. Use the data you collect from these sites and give the consumers a greater experience.

 

Web:

A World of Banners and Branding

As a retailer, merchant or vendor, providing a message to groups of consumer-based buyers will require some craftsmanship and imagination. It only takes seconds to secure a potential client’s interest with an image or logo that says who a business is and what they offer. Customers do make buy decisions before entering a storefront or booth just by the impression made from advertising.

As a result, it is extremely important to design the right visual branding campaigns where clients make buying decisions before engaging with a sales representative. Technology for this skill is also advancing, so businesses will need to keep up on modern trends.

Presentation for Branding Concepts

Presentation, in whole, is everything when branding an idea to potential purchasing agents, and the competitive world will require any particular branding to be noticed against others. This means that taking the right steps to have a sign or banner will not be enough. On a competitive basis, what goes on the banner or sign will make or break an advertising campaign, according to professionals at Best Displays Online.

The designs made for conveying a business message are themselves best done by professionals specializing in graphic design and new technologies that expand materials and how those materials will be used. In every step, a tremendous amount of detail is what will make one message stand higher and brighter than the rest.

What true professionals in the marketing sector of signs and banners know is that ideas take time and knowhow before they are converted onto a canvass for public display. If it only takes a few, small seconds for consumers to make up their minds when looking at your display, then every minute counts and what appears must be of the highest quality. Businesses usually have one opportunity to bring in the buyers they often seek.

Banner and Booth Technology

Banners are now being constructed with more durable materials than they were 10 years ago. They also use stands that have components to ensure a solid foundation unlikely to topple in wind or by the mishap of a person’s body weight. They can be used to erect banners and other signs in ways that allow potential clients to see a blown-up message from within the large crowd of a convention or an enormous audience in an auditorium.

Creative and Useful Branding

Science has also allowed presentations at conventions and similar events to be constructed with islands that are erected by today’s technology for the purpose of adding to the ambiance of a booth. Banner developers understand the competitive advantage of incorporating creative ways to brand a product, service or company, and small businesses will need to know this too.

Creativity in branding can now further integrate video monitors to display company items and concepts while lifelike images are easily blown up to sizes the same height as individuals viewing it. In this regard, there is little limitation to what can be done when designing the right booth that is matched with the right theme for a business venture and its accompanying campaign, according to Trade-Show-Advisor. It is also reasonably necessary for competing.

When imagination is matched with amenities like backlit canvasses, shelving space and a comfortable podium to give presentations at, branding is done today like it never has been before.

 

Health:

How to Choose Online Marketing Services for a Drug Rehab Center

Drug rehab centers are built with the sole purpose of serving humanity. Many of these institutions have successfully enabled innumerous drug-addicts in overcoming the menace of drug addiction and getting back to their normal lives. As a drug rehab facility, you need to stay focused to your core objectives of assisting drug rehabs with their problems.

Unfortunately, many drug rehab institutions are unable to stay committed to their cause and need to focus on their marketing efforts to ensure the financial sustainability of the organization. This not only causes you to deviate from your key strengths, but also requires you to exercise a lot of effort in an area where you may lack proficiency. For this reason, experts recommend drug rehab businesses to spearhead their operations while entrusting a reliable and reputed marketing agency with the company’s marketing objectives.

Why Online Marketing?

Rehab centers have become highly competitive in the modern times, requiring facility owners to key costs low. If you are also restricted by a low budget, you should consider online marketing as opposed to traditional marketing practices for promoting your drug rehab agency. In addition to lower costs, online marketing offers several other benefits, too.

Drug rehab centers generally operate in a well-defined geographical territory, whether you’re a Phoenix drug rehab center or a Chicago rehab facility. This allows you to define your target audience that comprises individuals living in those territories and interested in your drug rehabilitation services. Online marketing allows you to tailor your marketing efforts specifically to your niche. This directly translates into higher ROI for the marketing dollars spent.

It is also simpler to track your online marketing objectives and goals through data metrics available to business owners today. It is easier to figure out how many visitors viewed or clicked your ad or read your blog post. You can also identify the number of referrals that you received and the revenue generated from those referrals in a few clicks.

Online marketing offers a plethora of new opportunities that are just waiting to be tapped. For instance, eMarketer conducted a survey that reported mobile search all set to overtake desktop by 2015. By creating a drug rehab website that is optimized for mobile browsing, you can benefit from one such opportunity.

How to Choose Online Marketing Services for a Drug Rehab Center?

You must strive to choose a service provider who is very familiar with the marketing requirements of the drug rehab industry. Unless the right marketing channels for drug rehab centers are targeted, the marketing dollars may be put to waste. It is equally important to do the right keyword research for the drug rehab institution and target keywords that are profitable enough to be targeted by the drug rehab center.

Find out some of the institutions that the online marketing agency has worked with. Look at some of their recent marketing campaigns undertaken for specific niche establishments, such as drug rehabilitation facilities as well as the impact of those efforts.

Look for a company that has garnered positive reviews from its client-base. You can also get in touch with one or two clients of the marketing agency, and find out if the projects were handled in a professional manner and up to the expectations of the client.

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4 Essential Browser Add-Ons For SEO Keywords

Any Internet marketer who is serious about success will eventually learn the importance of search engine optimization (SEO). Without proper SEO, a marketer cannot hope to achieve a high ranking in search results. According to blogger and Toprated Tips founder Samson Ogola, “The higher you rank in the SERP the better,” (SERP is an acronym for search engine results page). Consequently, search engine optimization techniques are integral to the online marketing process.

Basic SEO and Keyword Analysis

Basic SEO involves using the right keywords and key phrases strategically, so developing an understanding of how to implement keyword analysis is crucial for an Internet marketer. Analyzing keywords involves a process of discovery: A marketer must determine which words lead the most people to a site.

A good way to determine which words are most effective is to analyze competitor sites. As Point It author Tyler Tanigawa discusses in an article on the topic, a viable method for discovering online competitors is to explore the top sites in search results (by entering keywords commonly used for a particular industry). In other words, a person who owns a carpet cleaning business in Orlando, Florida, might enter the key phrase of “carpet cleaning Orlando” into a search engine search box, in order to discover the top sites that appear in the search results.

Once a person finds these online competitors, analyzing their meta keywords can be useful. By exploring the keywords that successful marketers are using, an online marketer can gain a sense of which words those marketers are utilizing to rank high in search results (thus driving Internet traffic to their sites). This is a primary aspect of keyword analysis.

How Browser Add-Ons Can Help

After an online marketer becomes familiar with basic SEO and keyword analysis, the importance of analyzing competitor sites should be fairly clear. However, implementing this kind of analysis without using the proper tools can be time-consuming and confusing. This is why countless marketers use tools such as browser add-ons to help them examine competitor sites and keywords.

KGen for Firefox

According to blogger Jayson Akers (also known as AZAkers), KGen is a “great little SEO add-on” that can help an individual determine the number of times that a phrase has been used on a page.  This handy tool also gives users the “weight” and position of keywords in relation to any page on which they are employed. Using KGen could significantly reduce the time that a person spends on competitor keyword analysis.

SEO SERP for Google

This add-on enables a user to enter a keyword and discover the positions of various sites in the search results rankings. SEO SERP functions quickly, so it can be a great timesaver. Using this tool could be invaluable for a marketer, in terms of finding who the top online competitors for a site actually are.

SEO Coolbar for Internet Explorer

The Coolbar toolbar add-on is one that marketers who prefer Internet Explorer may find infinitely helpful. It offers a variety of features, such as ranking results, so a person can analyze competitor sites. Coolbar also enables users to examine keywords in relation to search volume.

Seoptimer for Opera

This is another add-on that offers an array of functions to help with SEO. Users can also download their reports to portable document format (PDF) if they wish. They can use this tool to check items such as meta keywords and meta descriptions, in order to learn which areas require improvement to achieve higher search engine rankings.

Many businesses have found that marketing online is vital to their overall success. To generate much online traffic, a marketer must learn about SEO and keyword analysis. Using the proper tools for analysis can save a person much time and effort.

Web:

5 Ways to Improve the Success of the Online Business Platform

Online businesses have potential to become vastly different than their brick-and-mortar counterparts. From overhead costs to work schedules, there are many ways in which it could differ from traditional businesses. It’s this aspect of separation that drives many developers to create ways to enhance the online business platform outside of what conventional means provide.

Network Virtualization

Using a virtual network allows professionals in different locations to interact with the same data in a simulated local area connection. This can be accessed from nearly any location that has Internet access allowing for an incredibly level of mobility. According to Contel Bradford, blogger for StorageCraft.com, virtualization can keep staff connected in a secure online network with access to all resources among those that need the data.

Common Tools

Although each individual may have his or her own computer system and specific software, unification can be incredibly beneficial. For example: Instead of each person using a different image editing app, a unified use of specific software can help everyone remain productive without learning multiple different applications with the same ultimate goal. This can also help prevent file incompatibilities and greater capacity for internal assistance should one employee need help from another.

Hosted IP PBX Phone Systems

As technology continues to develop, PBX phone systems no longer require physical installation. Using TCP/IP connections, the business phone system can be remotely managed while sending various business calls to corresponding smartphones. This means that the entire business telecommunication system could literally span across an entire country without the caller realizing such.

Online Project Management Tools

Project management tools offer an excellent way to collaborate with staff to ensure jobs are completed correctly and on time. According to this post, these kinds of tools as well as customer relationship management can greatly improve the functionality of the online business. In many situations, the business may not have a physical location and requires constant interaction with employees that could be located in other states. The need for a cloud-based solution is apparent in this instance as lack of communication could lead to mistakes and lost opportunities.

The Effect of the Business Website

If the entire business platform is operated from individuals from the comfort of their own homes, then the website may become an integral part of future success more so than other businesses. The site will essentially become your business location much like a brick-and-mortar building houses a retail store. The only difference is that the digital representation of virtual real estate has a far less overhead cost to consider. However, this also means that the site will need to be carefully regulated and optimized to encourage online consumers as it may become the base of operations.

With the right utilization of tools, nearly any business could become more efficient. This greatly improves the chances of survival for the company. Whether you’re an online professional or you’re opening a small Internet cafe, there is an abundance of tools available to help the success of virtually any business. Keep a vigilant eye out for applications and devices that can enhance your business platform.

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Start a Blog Today in 10 Easy Steps

blog psychology

Blogging is something that absolutely anyone can do and most likely enjoy doing. You don’t need to be a great writer or have revolutionary ideas. There are dozens of ways for a blog to bring value to readers.

The process of starting a blog can seem complicated, however, and this prevents many people from jumping in. It’s not. In fact, we’ll break it down for you in 10 easy steps.

1. Choose your platform

For many this will be WordPress, but there are numerous other free blogging platforms available. Tumblr is a popular platform that’s very visual, as well as a cross between blogging and social media.

2. Choose your domain

If you’re serious about your blog, you’ll want to get your own domain name rather than use a link through your blogging platform. This will give your blog more credibility and allow you customization options and room for expansion later. Choose the shortest, most relevant name to your theme that you can. Then be prepared to keep thinking. It’s not true that all the good ones are taken, but a lot of them are so come up with a list of possibilities.

3. Choose a content theme

Speaking of themes, the major mistake most bloggers make is that they lack direction, or a main theme to attract and keep readers. You may think your life and your thoughts on random subjects would be interesting to others, but to the average person they are not. You need a main theme that your content will mostly adhere to. It doesn’t need to be an overly specialized niche. It could be something as broad as being a mother or living in New York, but it needs direction.

4. Choose a visual theme

With your content theme in hand, you can choose a visual theme for your blog that fits it well. You’ll probably want to keep the design simple and clean at the start. You don’t need to make your blog an eyesore just to try to be “unique”. Keep your design clean and make navigating your blog as intuitive as possible. When you get your feet under you and have a following, you could consider a more personalized, branded look.

5. Set up Google Analytics

Google Analytics is a great tool for showing you what’s popular on your blog, where people are coming from and for what purpose (or keywords). It also will show you how your blog is progressing in traffic over time.

6. Install helpful plugins

In addition to Google Analytics, there are other programs you can install that will give you a decided advantage in building your blog. One is SEO Friendly Images, a free WordPress plugin that automatically optimizes all of your images so that they’ll appear in Google Image Search. Very few bloggers do this manually, and you can draw a surprising amount of traffic to your site through image searches. Keep yourself updated on the latest plugins and what they could do for you and your blog.

7. Populate your blog with content

Now you need to actually get blogging. If your blog is related to your personal life, it should be easy enough to know what to write about each day. When your blog is related to a particular subject, you’ll need to know what’s happening in that area. If you’re interested in the law, for example, follow the news, other legal blogs and law firm sites to keep up to date.

8. Promote your content

Forums and other blogs relevant to your content are great places to link to your blog or to a specific post. Just be aware of the policies on linking so that you’re not stepping on anyone’s toes when you do so, as your post may then be removed. And try not to make it obvious that you’re promoting your own content or come across as desperate. Offer a tease to what your link will show and casually invite the reader to see more.

And of course, you should be running social media accounts for your blog to attract more fans and promote your content through those avenues as well.

9. ???

There’s a popular Internet meme whereby people make a list that ends with “???” and “Profit!”. Example:

  1. Start a Blog
  2. Write Posts
  3. ??? (This is ostensibly the key ingredient in each list)
  4. PROFIT!!

Knowing your memes and Internet trends can be an important aspect of appealing to readers. It offers them something familiar that they know and can relate to, or just find funny. Just don’t get too carried away with Internet pop culture, as that could alienate readers who find the references cryptic.

10. Profit!

There you have it. You’re now ready to conquer the Internet with your new blog and profit from it – assuming you can discover the pesky missing ingredient. Enjoy your new blog, and good luck.

 

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