Social:

Travel Planning For Techies

Whether you are planning to travel during Spring break or going on a short weekend trip, technology certainly plays a role in how we plan our vacations. We use the web to find ways to save money on plane tickets and to help us find the best hotels to stay in while vacationing. If we are not using our computers to help us plan a trip, then we are most likely using our smartphones.

Continue reading Travel Planning For Techies

Web:

Video Marketing: From TV to the Internet

Video marketing has been with use for a long time. Television commercials were the first form of video promotional advertisements that were used to attract the attention of potential customers. So popular were many commercials from the golden age of television that they have been preserved on the internet and reach new legions of fans. A few of these commercials have survived long after the company in their ads had gone out of business. 

Today, such innovation in video marketing still exists and it is not limited to television. Video marketing has expanded to the internet where it is equally popular. Why is it that video promotional ads are so effective?

Simply put, a strong visual image can go a long way towards making an impression in a consumer. Such imagery can evoke a reaction that print or radio advertising cannot. This is not to infer that video ads are automatically better than other forms of advertising but rather that they are different.

Commercials will always be a staple of television since it is commercials that actually fund the television industry. However, there is a bit of competition on the horizon and it comes from online video marketing. In fact, online video advertisements may prove to be more accessible to many since online video advertising is extremely cost-effective. In some instances, it can be done for free and still reach potentially huge audiences.

Marketing with videos online emerged via the improvements of the internet in the aftermath of Web 2.0 upgrades. Hosting videos on websites, blogs or file sharing sites became quite easy and very inexpensive. The availability of high definition video recording equipment further made it easier for people to produce their own commercials. 

Perhaps the biggest benefit was the development of social networking sites allowing anyone wishing to place a video for display in their network to do so. Best of all, videos placed on social networks or file sharing sites have the potential to go viral. That means those that view the videos will circulate and promote them on their own without a request for compensation but some people need help with promotion and they contact Neil Patel Digital Marketing Consultant. As long as the video ads are original, entertaining and informative they have the potential to go viral. Traditional television commercials are incapable of such a process which is why we are sure to see more video promotional campaigns expanded in the future.

Around The Web

last update: July 31, 2014

Social:

The Rise And Fall Of Online Empires: Should Facebook Be Worried?

There are plenty of online empires that were popular, thought of as untouchable, and loved by many that have ended up meeting their demise. MySpace is a great example of this, for many people would have laughed at you, even called you crazy, if you had told them it would be dead by 2011 back when it was in its prime.

Continue reading The Rise And Fall Of Online Empires: Should Facebook Be Worried?

Social:

Learn How to Get a Piece of the Pinterest Pie

Businesses have photographs of products they offer that are usually placed into Ads, but this type of marketing lacks any type of real engagement with clients. Companies need to become clever in trying to get their information of what they sell to potential buyers by sharing their products across the web. Unfortunately, there is a shortage of places online to post photos of products that encourage engagement and interaction with potential customers. That is until now.

Continue reading Learn How to Get a Piece of the Pinterest Pie

Social:

How a Google Search Travels Around the World

Google has an intricate system in place in order to handle the billions of searches that occur each day. It certainly doesn’t seem that way when we decide to open up Google in our web browsers to search for something as simple as, “How much food should we feed our dogs?” but something pretty amazing is happening behind your computer screen.

Continue reading How a Google Search Travels Around the World

  • Follow TechVert

Social:

The Facebook IPO: Good or Bad for Business?

The most popular ad-supported website in the world is about to become available to own for anyone — but why on earth would anyone want it?

When Facebook’s stocks become available for public purchase this Friday in the largest IPO in American stock history, there will be quite a few things set in place that may make the purchase more or less worth it for the average stock buyer.
The immediate effects of buying stock in Facebook look very appealing: every stock is estimated to be worth roughly $35 apiece, and for the true social media aficionado, online networking will no doubt be somehow reshaped by the profits of the stock sales, an estimated 13 to 100 billion dollars, connecting all sorts of smaller social media hubs to the Facebook conglomerate and making it even easier to share content between sites with family and friends from all over the web.
We all know that the majority (some 85%) of Facebook’s revenue comes from the ads that target users of specific interests with a goal of simply being clicked. When you factor in the fact that one seventh of our online time is spent meandering around Facebook alone, social media advertising doesn’t seem like a totally farfetched income source. In the Age of Facebook, it seems an entire economy has been built off social media ads, and the pay-per-click advertisements will likely continue to bring in cash for the site and its shareholders.
Still, is is really wise to be the one to own stock in Facebook?
Skeptics’ concerns for Facebook surround the fact that Facebook will have to reinvent itself in order to keep the world wrapped around its finger: if more people become bored with the same-old same-old accessibility of the site, the ads that support it will be limp and useless to stockholders. Additionally, with most of the internet-accessed world listed on a Facebook profile of their own, there is a very limited window for the website to grow into a significantly larger community upon whom to advertise, especially with services that allow you to buy Facebook fans and market your Facebook page. Experts say that the site is entering a plateau era unless or until it gets creative with its accessibility or function: the media monster’s next big move will likely have to be an expansion to other electronic platforms, something it has struggled to perfect in the past. A hiatus of Facebook’s expansive progress may result in the same amount of users, with many frequenting the site less, in which case Facebook ad sales would decline.
Going by the potential of similar-type websites, the potential value of a stock in social media can be overestimated but quickly deflated. In the case of LinkedIn, stocks rose about a third in value before sinking back to the same value.

Social:

You Don’t Look So Good: How Pinterest Might Hurt Your Blog

Pinterest for Blogs

I have been blogging for a while now and having a tremendous blast. From the resources I have acquired, I have discovered many facets of adequate blogging tips and strategy. I reach out to my buddy Veronica (Confessions of a Social Media Girl on Social Media Today) for advice when there is something on the social media front that I can’t figure out.

Continue reading You Don’t Look So Good: How Pinterest Might Hurt Your Blog

Social:

The Exploitation of Facebook Users

Facebook Privacy Issues

In this hyper digitized world of instant access and mass communication on a global scale, people hook themselves to social media as an integral part of life.  Between Facebook, Twitter, email and cellphones, it’s nearly impossible for me to cut ties with anyone these days.  Posting any information on the web invites any and all people to gain access to my intimate affairs.  From my parents to exes to the people in high school I don’t want to think about to even insurers, the IRS, prospective employers and criminals, sensitive information is out there for anyone to snatch up and finally someone is talking about the inherent dangers involved.

Continue reading The Exploitation of Facebook Users

More on TechVert