There is something super-competitive about the automotive industry. It’s one that, for the longest time, had avoided the internet even when it was clear that it was here to stay. Back in the late 90s, many dealers didn’t even have a website. Today, most of their leads and sales come as a result of their websites.
It is for this reason that I thought it amazing that PCG and TK Carsites were the only two representatives for the term “Automotive SEO” on Google. Is the rest of the industry really that far behind, or are these two companies just dominant?
We’ll see. For now, it’s clear that the competition has a ways to go.