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Best Shopify Themes for Fashion and Clothing

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When it comes to artistic and aesthetic businesses, it’s important to have a website that reflects the thoughtful craft you’re offering to your customers. Designing your fashion or clothing site can seem like a lot of work, but it doesn’t have to be. For Shopify users, it’s easy to choose from one of the many great themes, both free and paid. Fashion and clothing sites benefit from highly visual and image-friendly templates, and with these great Shopify themes, it’s easy to have your fashionable site up and running in no time.

There’s more to clothes than simply appearance. Fit and durability are becoming increasingly more important. If you want to cater to those that want a lifelong product, and those that buy based on sight alone, check out these four fashionable Shopify themes for the best of both worlds.

Clothes – Clearflex

Setting up shop for clothing requires a lot of images. You want to provide pictures of the items themselves, as well as the items on models, paired with other clothes and accessories, and in various sizes. Clearflex to the rescue. With the option of four different styles, and complete customization, this Shopify theme is the perfect way to sell your products with a story. The four different styles are versatile yet different, and each is best for different products. We like the Boutique style theme for online fashion magazines, and trendy clothes.

Bags & Accessories – React

Yep, this one’s free, but that doesn’t mean it’s not awesome. React comes with a wooden paneling backdrop, and we like it for everything from bamboo sunglasses to fashion belts and scarves. With full social media integration, as well as MailChimp incorporation and secure checkout, it’s an easy site to use for any style or product. Take advantage of the clean look, and easy setup, especially if you’re just graduating from etsy to your own Shopify site.

Jewelry – Atlantic

One of Shopify’s most popular themes of all time, Atlantic is a perfect blend of easy user interface and ultimate customization. The four styles are great for a variety of fashion products, but it’s a top choice for jewelry of many different styles. You can keep the coloring of Chic to pair perfectly with boho-California style. Chic is great for long and chunky necklaces, earrings, and bracelets, while Minimal is cleaner and simpler, excellent for classic Audrey Hepburn-style studded earrings, necklaces, elegant gloves, and other accessories.

Shoes – Radiance

For shoes, we like Radiance primarily due to the layout. Radiance is another free theme with lots of room for customization. It’s incredibly easy to set up, and allows room to list specs and descriptions of every style of shoe you could possibly want to list. You can include the important stuff – size, width, heel height, etc. – and just about any other sizing or color information you deem useful.

Active:

3 Ways to Use New Technology Toward Your Fitness Goals

New technologies and applications can be incredibly useful in getting you closer to your fitness goals, but they’re only helpful if you take advantage of hem. One of the reasons more people don’t utilize these tools is that they’ve had a bad experience with one that isnt effective.

There are lots of fitness-focused technologies and apps out there, so which ones are legit? And how should you use them? These are great questions. Here are three answers.

1. Diet

Diet is the most powerful potential contributor for positive results with your fitness plan. The best analogy here is to compare your body to any other machine that requires fuel.

If you filled your car’s gas tank with sewage and garbage chemicals, would you expect the vehicle to run well? Of course not. In much the same way, you can’t expect solid results from your fitness plan unless you’re closely monitoring your diet as well.

The diet-related technology we recommend is 100% mobile. Why? Because you need to make this as easy as possible and not add an extra step of having to get to a laptop, desktop, or tablet computer.

Here are five of the best applications for fitness-related dieting and food consumption. Make sure to check other “top five” lists frequently, in case you might find an app that works even better for you!

2. Goal-focused

Lift is a great new app that makes your journey a socially supported one. Whatever your fitness goal may be, on this app you can find a training plan and a group of people who are trying to accomplish the same thing you are.

3. YouTube

YouTube is a great resource to learn new types of exercises, and see exactly how to do them properly. The power of a visual tutorial is helpful and faster than written resources.

Downsides of application-based fitness

Of course, no technology or application can provide quite the level or quality of direction of a qualified fitness coach, but it’s a good start toward the accountability of coached exercise. It’s fairly easy to do the right exercises in the wrong way, and at this point in technological history, it’s not possible for an application to tell if you’re doing the exercises the right way (or resting correctly).

It’s also difficult for an application to replace the positive reinforcement and excitement that human coaching can provide, which can be the extra boost we all need to achieve long-term fitness goals and the creation of excellent habits!

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last update: April 18, 2014

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4 Smart Marketing Strategies When Your Business Has Reached a Plateau

So your business has hit a plateau. This never means that it’s over for you or that the business is done all it can. The fact is, you have simply reached the pinnacle of all you know about marketing. To some, this might sound depressing. To others, this is simply another challenge to improve business strategy.

The great thing about a plateau is that it lets you see into the distance and glimpse where you want to be. There are four smart strategies that will help you climb higher. Use them to gain, achieve and also to hold your own. Your small business, with help, can grow in leaps and bounds in the years, maybe even months to come.

1. Continue to branch out

When you seem to have hit a bump in the road with your old marketing strategies, think on this. You need to branch out even further. If you old leads seem to have grown cold, then it is obvious that you should be finding new leads. Some entrepreneurs fail to keep networking when things are looking good. Then, all of a sudden, you have hit your highest level and you have no where else to go. You cannot keep tapping into the same resource or the resource will go dry. If you have failed in this area, then it is time to invest in new networking and leads.

2. Local marketing

If you main businesses page targets a national audience, then you may be missing out on a smaller, more lucrative market. By building a microsite that focuses on your local area or hometown, you just might get the attention of some people who you have overshot. Many locals in your area do not even know about your business if you do not promote outside the Internet. With these local-based pages, you can target more closely to what this crowd is interested in. Blend it with your products and services and you just might bring more traffic to your site.

3. Improving business relations

If you have hit a plateau, then you might want to consider how well you know your target market. This does not pertain to the overall classification of the market; this pertains to your personal relationship with your customers and prospective customers. How long do you carry on conversations with customers via social media? How often do you ask your customer about themselves? Improving your personal relationship with those who keep your business alive is the only way to continue to help the company grow.

4. Revamping the business website

How often do you update? If you have to stop and think about that question for more than a minute, then you are not properly updating your site. You business Web site should stay so active that you are posting everyday. Even if it is only a short blurb, it is still keeping the site at the top of the search engines, which is how you keep your site in the public eye. Changing the design of the site every now and then also will bring fresh interest to your page. Think of ideas for the header and footer of your website and use these areas to be creative.

If your business has hit a plateau, don’t let it get you down. Whenever you have reached this place in your business, this is just an opportunity for growth. No one could learn if they didn’t have that sort of stimulus to push them and to keep them excited about entrepreneurship.

Web:

3 Ways to Get Your Online Business Off the Ground

You’ve certainly heard the success stories of people getting rich practically overnight because of a good idea that gained footing online. While those stories can be exaggerated, it’s still possible to use technology to start a small business and make good money from it.

Here are three steps you can take to start making money with an online business.

1. Solidify your concept: A lot of people have great ideas, but then for one reason or another nothing comes from it. If you want to make money you have to be organized, driven, and knowledgeable about whatever Internet niche market you choose.

Because you’re trying to build a business online you might not have the benefit of talking to someone face to face. That’s why it helps to know your business inside and out and to be able to explain it as succinctly as possible. On the Internet you have to grab people’s attention quickly, but you have a lot of tools at your disposal to do that.

2. Boost your online presence: A strong online presence can help bring in customers, create a buzz around your startup, and even help you find funding to grow your business. A strong online presence doesn’t happen quickly, though.

First of all, your business needs to be easy to find online. This means having a professional, unique website and keeping up with it. Then, you can build your online following through social media. The key to drawing attention to your online business is filling a need, producing quality content on a regular basis, and trying new types of media and platforms.

3. Ask for help: Owning a business is hard work but you don’t have to do it alone. Hire temporary staffing for things such as bookkeeping, shipping and packaging, or taking care of taxes when you get to a point where you can pay someone permanently. You’re certainly going to have questions every step of the way, so don’t hesitate to find someone with a similar business and reach out to them. People will surprise you if you let them.

Web:

3 Ways Technology Lets You Take Learning Into Your Own Hands

 

Do you have a passion for something but you don’t know how to pursue it? Are you curious about a subject, struggling in class and need a little extra help, or need to become proficient in a particular area for your work?

You may not know it, but you have everything you need to get a quality education right at your fingertips. Technology has made it easy to get access to tons of information in many different mediums — and it’s all free for you to obtain.

Below are three examples of great resources for students of all ages.

1. Expand your knowledge with Khan Academy

If you’re looking to master anything, from basic finance to art history to calculus, Khan Academy may have what you need. Their mission is to make education available to everyone, and their library of free videos is constantly growing.

As long as you have the interest and an Internet connection, you can download and view countless hours of information that’s comprehensive and on a par with the kind of education you would get in an actual classroom.

2. Connect with teachers and students from anywhere in the world

Distance learning tools are quickly finding their way into the classroom, and not just in colleges but in high schools, middle schools, and elementary schools.

From using a service like Canvas to check next week’s assignment, to having a Skype call with a classroom on another continent, distance learning tools let people connect and learn from each other in real time, no matter where they are in the world.

3. Learn how to use software with training videos

You’ll find that many companies have tried to combine several different jobs into one position to save money. As a result you could have trouble finding a job that you should be generally qualified for, because you lack experience with a particular type of software.

Any time you’re able to get trained in a new program, you should take the opportunity. But don’t sit around waiting for businesses to give you the chance. Take learning into your own hands with online videos.

You can find training videos in just about any area of technology for any skill level, whether you’re just starting out or trying to expand your current knowledge.

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How to Use Your Social Media Pages Effectively

Social media has taken over. It doesn’t matter who you are or where you go, you’re likely to hear the terms Instagram and Pintrest in casual conversation.

With so many social media websites out there, it can be difficult to navigate them all. Are you tired of trying to keep up with all your profiles? Here are some tips for to use your social media pages effectively.

Know your goals

To make the most out of social media, take a moment to ask yourself: What do you hope to achieve? What are your goals? You’ll need to determine whether you are looking to gain more followers, subscribers, or likes … as well as whether you’re trying to establish a business or brand.

On the other hand, you may simply be using social media to keep in touch with family and friends. Spend some time considering why you use it. Once you’ve done that, you can start to identify social media strategies to meet your goals.

Be dedicated

Now that you’ve got your goals ironed out, it’s time to make them a reality. The only way to do that is to be dedicated to your social media pages.

That doesn’t mean you have to be on Facebook 24/7. But it does mean you’ll need to update regularly and make the time to interact with others. The reality is that successful online brands and businesses gain brand loyalty through the use of social media.

So be active and present, and use your social media platforms to generate discussions. It can make a huge difference in the way others see you.

Focus your attention

One thing is certain: there are an awful lot of social media websites out there. In fact, there’s far more than just Facebook and Twitter. If you really start looking into it, the options are endless!

Keeping up with them all would be impossible. That’s why you’ll need to decide how many social networks to use, and which ones will help you reach your goals the best.

Determine the number of social media platforms you can handle without feeling totally overwhelmed. By focusing your energy on a few useful websites instead of trying to tackle them all, you’ll be able to maintain those pages effectively — without any added stress.

Complete each profile

To use social media really well, make sure you don’t miss any important steps. For instance, check your profile pages. You’d be surprised by how many people leave important information blank!

Always insert all the necessary information. That includes your name (or the name of your business), an appropriate profile picture, a well-thought-out personal description, and of course, any other social media links you have.

By following these steps, it won’t take long for your social media profile to become memorable and stay that way.

Devices:

How Technology and Your Mobile Device Make You More Stylish

Remember when Alicia Silverstone stood in front of her rotating closet and chose her ensembles using her computer in the movie Clueless? Back then the technology was astounding to the rest of the world; it caused women everywhere to dream of a fashionable computer/closet combination.

Today, technology makes fashion a no-brainer. Women don’t even have to do anything but click a few buttons, order a couple of items, and replicate the exact outfits they see using their mobile devices, favorite websites, and the convenience of online shopping.

Websites for fashion

Everyone knows that Pinterest is the hottest website for fashion at the moment. You can build your fashion closet by pinning ideas and items you love, and even click on the links to these items to order them or find out where the original pinner picked them up.

When women need fashion inspiration these days, they often turn to their mobile device to see what Pinterest has to offer in terms of ideas. They follow bloggers who have impeccable taste, and study makeup and hair “pins” to duplicate the looks they find online.

Online shopping

Nothing makes fashion and style easier to achieve than online shopping. Since many people have always resided in rural areas, far away from major shopping hubs, that tended to make staying fashionable difficult. But not anymore: the Internet makes shopping a cinch.

You can order the latest Louis Vuitton handbag and have it in a few days, even if you live hundreds of miles from the nearest Louis Vuitton boutique. In fact, many women with designer items don’t bother to shop in person when it’s something they can do from their phone or electronic tablet.

Access to fashion consultants

Before technology made it so much easier, if you wanted a personal stylist you had to have a deep pocket and the inclination to spend hours at a time in world-famous department stores working with one of the stylists on the floor. Now you can find style consultants online.

If you’re looking for a stylist with a blog you can read for personal tips and tricks, as well as advice on where to shop and what to wear — from the hottest shoes this season to the perfect fall cape to add a finishing touch to any ensemble — it’s simple.

You can use your own personal technology such as your phone or iPad to pull up your favorite stylist websites, blogs, and even emails to see what’s hot and what’s not.

Technology has changed the way the world looks at fashion and style. No longer is it only a dream of everyday women to have a look like their favorite stars, it’s a reality … thanks to the Internet.

Social Media:

5 Ways to Get People to Trust You Online

Gaining trust in this incredibly fast-moving global economy is not as easy as it used to be. If you’re selling products in Germany, and have a great reputation there, how do you get that great reputation and trust to carry across your borders, and into other countries that could be in the market for your product or service?

Don’t sweat it. The process is not that different online as it was offline, and we’ll give you our top five ways to be trusted everywhere, below.

1. Be open about who you are

By open, we mean put it all out there: your name, phone number, business address, office location, everything. Why does this matter? Because people are afraid of getting ripped off by someone who is unable to be found. When you disclose who you are and where you’re located, you’re making a statement: You can trust me.

2. Smile in your photo

There’s something inherently suspicious about photos of people who aren’t smiling, and that makes it harder to trust the person. Even if it’s not in your nature to smile a lot, when you consider the many personal advantages of smiling, you might as well get in the habit!

3. Tweet … a lot

Twitter is a great way to build social proof of your relationships and trustworthiness. Since your tweets can be seen forever in the archives, make sure you tweet helpful, important, intelligent, nice, and empathetic messages.

Your tweets create a resume of communication, as well as a count of people who follow you and believe in you. And that’s a powerful way of building trust!

4. Meet offline

Using sites like Meetup.com or going to industry events, you can make great connections and build trust with centers of influence in your field of specialty and/or your local community. These people can vouch for your credibility online, as well as in their respective circles, which is why networking can be so powerful.

5. Get testimonials from satisfied clients

If you’re already in business and doing a good job for people, collect testimonials from your happiest customers. They might do a video testimonial for you on YouTube.

This can be particularly helpful in the high-anxiety arena of professional trading of investments, where people can lose money and need to have a high trust level for the financial advice they’re acting upon and the agency they’re consulting!

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