You’ve spent weeks slaving over that portfolio and it’s perfect. When your display it on the big screen from your laptop, you know everyone will appreciate the clear graphs, the beauty in the simplicity and all the work you put into making every shade and font choice just right. What you don’t expect is that your portfolio will be skimmed over on a tiny screen in a crowded train.
The reality is that there are now more people on mobile devices than on desktops and you have to seriously compete for their attention. Even if the recipient is the COO and this is a huge project, she might be glancing over your finished product while on her iPhone while waiting in the dentist’s chair. Don’t assume your project will be seen on a screen similar to the one you worked on.
Stacking the odds
You can ensure that your portfolio is seen in the best light possible, but there will be factors you have no control over. For example, start by using the right software and programs for your analytics and research. This helps keep responsive design in check so you know your file will showcase correctly and adapt to different screen sizes. This is project management 101.
However, it’s also beneficial to do a few test runs yourself. Get your hands on as many different types of mobile devices as possible and check out the portfolio “in miniature.” Even when displayed correctly, this might show you a different, better way to display your portfolio and help you see it with fresh eyes. It’s kind of like writers who put a piece to bed before sending it to their publisher.
Respect the recipient’s time
Even if you’re asked to dissect something that nearly demands 100 slides, still try to keep it as simple as possible. Your job is to make information as easy and fast to digest as possible, and sometimes this means skipping the pomp and circumstance. Yes, your work should speak for itself, but it should also be talking in a fast, clipped voice.
Finally, when it comes to flash such as images and videos, stick with the basics (which will be the default in proper portfolio software). Getting too fancy can slow down page loads and infuriate the recipient. Simple is better, in both text and images, so keep the extreme creativity for another time.