Social Media:

3 Social Ways to Get More of What You Want

Social media is now such a wide-ranging subject that it’s hard to figure out which aspect to focus on to get ahead. Should you be looking at niche-specific social media uses? Or should you be watching trends on a broad level, and gathering insights from them?

We have a different suggestion: How about looking at everything around you as a potentially socially element, and think of how to use any of those things to get what you want.

Here are a few ways you can get started in that practice of thinking. Call them three social ways to get more of what you want.

1. Don’t just brag online; ask

Social media sites have become an annoying platform for bragging. Whether it’s the expensive dinner at a fancy restaurant that somehow warrants a photo posting, or an extravagant vacation, or even the achievements of a person’s children, the social media outlets have become a platform for talking about what makes people and their lives so much better than yours.

But these platforms don’t have to be used that way. People love to give their opinions, and help others when possible. So why not use social media sites to ask people how to get more of what they want? Asking, instead of bragging, is much more likely to lead you to the places you want to go.

2. Shake hands and meet up

Meetup.com is a site that has made its mark by facilitating offline gatherings for people who have similar interests. Use sites like this to foster real relationships and unleash the power of formal and informal business networking, which essentially holds exponential value for people who are connected to the most other people.

3. Learn to combine offline with online

There are many examples of how to use online advertising to drive people to online businesses, and how to use offline advertising to get what you want in an offline commercial environment.

But two other combinations tend to receive less focus: How to use online marketing to generate offline traffic, and how to use offline promotions to get people to your online location(s).

Those last two combinations are where it’s helpful to read the blog posts of tech experts in advertising efficiencies and innovations. Make this a part of your daily or weekly reading, and you’ll soon learn how to design a hybrid world of offline and online innovations to get more of what you want!

Web:

Know Your Clicks

If there’s one thing a business needs to know, it’s the source of its clicks. Without proper information, businesses can end up making horrible decisions based on their online data. Faulty data’s the worst case scenario, and Adobe is here to help. Check out the Adobe Marketing Cloud. They’ve got solutions that will keep owners from making assumptions that could ruin their business.

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last update: April 16, 2014

Social Media:

7 Ways To Make Your Tumblr Look Better

Your website is yours. It says a lot about you. It’s your representation of yourself unto the world.

There are trillions of websites on the searchable world wide web and thousands more being made every month. Some of them were made by people like you, for nothing. Others were made by multi-national conglomerates of marketing and PR firms that charge hundreds of thousands of dollars for building and maintaining them.

No matter who makes your site though, crap is crap. And a lot of people putting stuff together for Tumblr users are making crap and charging you a boatload for it.

It’s 2013. The internet is teeming with a wealth of knowledge to help you do everything from tie your shoes, to building a business and beyond. Use its resources to help you. And to, more specifically, help you adequately represent yourself to the world. Here are some steps to make your Tumblr site look good.

Pay someone to make a theme

There are many ways to skin a cat. The easiest of which is to pay someone else to do your dirty work. When you first make your Tumblr there are a bunch of designs that you can pay for. You can get them for pretty cheap too considering that once you buy you have it forever. Don’t like it? Buy another one.

Buy a theme

You’re a new Tumblr user checking out those pay-to-install Tumblr themes, huh? Well right next to them are a bunch of free ones. A lot of them aren’t as sweet-looking. But they will suffice for what you’re looking to accomplish. But you should look carefully. There are some gems in the bunch.

Build a theme from scratch

If you want to build your own Tumblr from the bottom up, you can do your own coding. Even if you don’t code, there are tutorials online of how to make your Tumblr look exactly how you want.

This is one of many Tumblr pages that will coach you from the bottom up on how to rearrange and design your page to make it good and pretty.

This Tumblr page will show you exactly how to input code to get the look and design you were looking for. Pick it up, play with it and experiment. It will take some time, but at least it doesn’t cost money, right?

Use someone else’s theme

If you don’t have the patience to build your own theme or you don’t want to patrol all the options available for pay or for free just take someone else’s theme. You liked their page and the way it looked? Most all of them will tell you where the them originated. If not, ask the page owner. Go get it. Done.

Make your own graphics

No need to go scouring the web for graphics everywhere. Just take your own pictures and edit them at Pixlr.com. It’s not quite Adobe Photoshop, but it works very very well for most everything you need it for. And your pictures will look professional and unique…which is what you were looking for, right?

Keep it simple, stupid

K.I.S.S. From naming your Tumblr to choosing the posts things work better when you keep them brief and simple. The reason people come to your page isn’t to see you wax on at length about things you do and don’t like. If they did they’d be listening to the radio. Tumblr is a success because of brevity. Learn it. Use it. Love it.

Post every day

The #1 rule to getting eyeballs to your page is getting fresh content up every day. Several times a day if you can. But at least once. Even if you don’t tag your posts correctly. Even if you don’t always keep the focus of your Tumblr specific to why you created it. Posting consistently will bring you attention and establish you within the Tumblr community.

Social Media:

4 Ways to Use Social Media to Buy a Gift for Your Skater Boyfriend

It’s hard to know what to get for that special guy of yours — especially when he’s a daredevil skater boy. If he’s already got a great board, a pair of quality kicks, and all the ripped-in-the-knee jeans he could ask for, gifts are going to be hard to find.

Thankfully, when you don’t know what to buy, there’s always social media to help you out! Here are four ways to use social media when you’re gift shopping for your skater boyfriend.

1. Ask a friend

Do you have a friend who knows what your boyfriend really likes — perhaps his best friend? If so, get on Facebook and send a private message!

You can create a Facebook Group specifically to help you chat with your boyfriend’s friends, and ask them for ideas about what he’ll really like for the perfect gift. Why not a brand new set of headphones, or a new pair of quality kicks?

2. Ask a stranger

The beauty of social media is that you can reach people around the world, and get hundreds of ideas in mere minutes. Join a skaters’ forum or a discussion group on your favorite social media website, and see what ideas real skaters recommend.

3. Check Pinterest

If your boyfriend uses social media, he’s probably got a Pinterest account that has all his favorite skating paraphernalia pinned. Check it out, and see what items interested him enough for him to pin them to his board.

If you see something that looks like something he’d enjoy, that will make gift shopping that much easier.

4. Check for coupons

Online shopping has made buying pretty much anything easy — and not just easier than it used to be, but cheaper too! You can find coupons for dozens of great skateboarding items, including boards, clothing, shoes, and more.

Get on your favorite social media sites and ask around for coupons, or hit up Google for “skateboarding coupon codes.” You’ll find some pretty sweet deals on great gear!

Not sure what to get him? Don’t worry about it! Let social media help you to find great ideas, and get advice from friends, family, and strangers when you go on the hunt for that perfect gift. If you can’t come up with anything you are fairly certain he’ll love, why not check out the great designer gifts that are available?

Web:

Are You a Tech Startup? 3 Ways to Make Your Customers Happy

With the cost of building a website falling to the point where it’s almost free of charge, and the ability to have a tech startup running within hours, we’ve entered an era of mass entrepreneurship and competition. If you’re a new tech business, it’s never been so important to understand how to be better than your competition!

Once you understand your company and your competition, you can set out to understand your consumers and make them happy. Here are some tips to make that happen!

1. Understand your position

Knowing your position in the market, and your position in the eyes of the consumer, will require you to create what’s commonly referred to as a positioning statement. It’s easiest to imagine this exercise as one where you simply fill in the blanks in the following statement: [Product or service name] is the best type of [product or service type] for [consumer type] as shown by the [attributes of product or service].

Completing the above statement will require you to understand why you’re the best choice, and for which consumers. Then you can move toward making those customers happy!

2. Ask, listen, ask again, listen again

Great relationships are formed around great conversations and mutual understanding, whether in business or life. The key to having the other person feel good is to listen to the input and opinions and needs from him or her; an even more crucial part is to know what to ask.

If we go back to your positioning statement, perhaps you said something like: “Smith Consulting is the best type of advertising service for real estate agents, as shown by our exclusive access to a network of customers who are ready to buy or sell.”

Based on that statement, the questions to ask your customer (the real estate agent who would hire Smith Consulting) might be: “What type of real estate buyer is your ideal prospect? What type of seller? Is there a price range or geographic area, or type of housing that you’d like to specialize in?”

Those types of questions would make your customers happy, because you cared enough to ask, and later, you delivered on their needs!

3. Formalize the feedback process

It’s not always possible to get consistent and statistically significant feedback from customers using a manual, one-on-one methodology. Online surveys are a great tool to automate this process, and there are a few online companies that have the ability to handle this customer-pleasing activity for you!

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Social Media:

How to Sell Healthy Food Using Social Media

One of the biggest benefits of social media is that you can use it to sell just about anything. From sporting event tickets to unwanted furniture, to healthy snacks designed to help your friends and family eat right and lose weight.

Social media is a great place to start marketing your healthy snack business. You can use it to bring awareness to your friends with as well as your followers. You can promote not only your business but your product as well.

Using Facebook to promote healthy snacks

When you use your Facebook page as a marketing tool for your healthy food business, you do a great deal of promotion. Your friends, family, and colleagues all have the opportunity to see what you’re marketing and what you have to say about your product.

Using Facebook allows you to post stories about how much better people feel when they eat right, and how bad they feel eating fast food in a hurry. It’s a great platform for people to see what you’re offering and how it will benefit their lives.

Twitter and healthy food

With 140 characters, you can easily create a catchy phrase to place with a link to an article about the benefits of healthy eating. Once your followers notice your phrase, they’re likely to click on the link you’ve provided and read the article.

It’s a great platform for sharing professional material about eating well, the dangers of eating an unhealthy diet, the side effects and health problems that stem from an unhealthy diet, and many other things. Your followers will become more enlightened, see your product, and be more willing to look into what you have to offer.

Another advantage of using social media sites such as Twitter is that you can post about more than just your product. Your followers are less likely to care what you have to say when you’re saying nothing more than “Buy this” and “Buy that” to them.

They want personal stories, studies and research, and any other evidence you can provide that shows what you are selling is going to be worth the time, money, and effort they put into it. Keep that in mind when you post about your health food business.

Other social media platforms

Facebook and Twitter might be among the most popular, but other platforms such as Instagram and Pinterest are also great places to promote your health food and snacks business. Reaching the public with your pictures and stories is an effective method to market.

Use Pinterest as an example. You can post photos of your health food products attached to your blog. This way, when someone clicks on your pin, they will go straight to your blog and be exposed to the stories, reviews, and proof you have to offer that your business will benefit their lives.

Where to buy healthy snacks for resale

If getting into the health food and health snack game is something you’re considering, try Linda’s Diet Delites. These products are designed to help you find healthy food on the go without grabbing fast food and other unhealthy alternatives as an easy solution.

The business world is fast-paced and always changing. Right now, social media is one of the hottest platforms for promoting your products and your business. With so many different angles available for you to take, you can grow your business and promote your product with ease.

Your followers and friends will love to support you and take better care of their own health when you make it worth their while. Use social media to back up your claims and offer proof that healthy snacking is a life-changing strategy.

Web:

5 Critical Mistakes SEO Leaders Must Avoid

Any type of leadership has a series of positive objectives to pursue, and negative consequences to avoid. Unfortunately, a positive objective in one field might be a negative consequence in another, so it can be hard to find leadership advice for the specific industry of search engine optimization (SEO).

The positive outcomes sought by SEO leaders are fairly obvious: rank as highly as possible on the search engines that consumers use, and do it in a way that is deemed successful to your company (or your client, if you’re an agency SEO leader).

The negative outcomes are many, from simple inefficiencies to the worst of all: getting de-listed and banned by a search engine. Most of the negative outcomes, however, can be narrowed down to five general areas where critical mistakes can be committed. Below are the five primary SEO mistakes.

1. Poor problem framing and goal selection

Perhaps the worst mistake to make is to do a great job, but hit the wrong target. It’s important to understand more than the SEO goal.

How does this company make money? How does it drive the various stages of marketing success (awareness, consideration, trial, loyalty)? Who is the target customer? What are they searching for online?

Understanding these questions and their answers will help you avoid the mistake of aiming for the wrong goal.

2. Buying links

Don’t buy inbound links. If anything, you should pay people to create the solid content that readers are looking for. And a lot of it. Search engines will penalize almost everything beyond that.

3. Doing anything in a fast, or linear, or non-human fashion

How would sites normally climb rankings organically, with no professional help? It won’t be linear, and it likely won’t be fast. Search engines know that.

4. Not being social

We’re not talking about happy hours at the end of the work day; we’re talking about social media. It’s becoming widely known that search engine algorithms are utilizing social data to help prove a website is legitimate.

Make sure to utilize content marketing efforts and link generation across the major social media outlets that your product’s target consumers would likely frequent.

5. Losing all your momentum and above-the-board work due to a poor transfer of knowledge

During a transition of responsibilities from one SEO manager to the next, it’s critical to have a clear process of knowledge transfer, to ensure that all the objectives and the best practices are transferred in a way that makes operations safe and relatively seamless.

Web:

4 Reasons Online Foreign Exchange Trading Is Good for You

Trading on the foreign currency market is becoming more popular among home investors. While investing in foreign markets can seem intimidating at first, with a good teacher and some practice, you can find yourself earning a nice supplemental income in your spare time.

Forex trading offers lots of great benefits whether you treat it like a hobby or a profession. Here are four reasons why online foreign exchange trading is good for you.

1. Forex is flexible

The foreign exchange market runs 24 hours a day from Sunday through Friday. Since it’s open much longer than other financial markets, this means it’s easier for you to find time to trade.

You can trade before or after work, or whenever you have some free time during the day. Plus, since the market is closed on weekends, you can use that time to catch up on your research. The flexibility of Forex trading is appealing to many people looking for a way to supplement their income.

2. Forex is educational

If you’re not interested in world events, Forex trading is probably not for you. But if you love keeping up with the news of the world, this can be a great way to turn that interest into real money.

Because the foreign exchange market is based on currency exchange rates, you need to be aware of how the currency of various countries is influenced by world events. For instance, Syria is currently having a large effect on world markets.

Keeping up with the news involves some work, but you’ll become more informed about the world around you. And as your world knowledge grows, so can your portfolio.

3. Forex can be low risk

Even if you don’t make a fortune in foreign exchange trading, you can still make a decent side income … and you don’t have to spend a lot of money to get started. Many experts recommend an initial investment of $100.

Picture that $100 as a practice fee: it’s great if you see a return on that investment, but if you don’t, at least you’ve learned about Forex trading and can use that knowledge for the future. Especially if you don’t plan on making trading your primary source of income, Forex trading can be a relatively low-cost way to earn money in your spare time.

The trick is to be a smart, disciplined trader.

4. Forex can broaden your horizons

World events. Foreign Currencies. Finance. Investing.

Foreign currency trading depends on a lot of knowledge across a wide range of subjects. Fortunately, you can develop those skills over time as you trade; just start out trading small so you don’t run much risk.

And there’s plenty of help available. Reputable Forex websites provide a wealth of information, no matter what your experience level may be. You’ll find that, as your portfolio grows, so does your knowledge of the world.

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