Search engine optimization and Internet marketing are strongly connected. The best SEO practices can boost your online marketing campaign as well as your search engine rankings. From websites and blogs to magazines, there are plenty of resources available to those who want to learn about Internet marketing. With so much information overload, it can be hard to figure out what works and what doesn’t work.
Here are the most common SEO and Internet marketing mistakes that stop you from growing your business:
SEO Is Dead
Millions of websites and blogs have been hit by the latest Google algorithm changes. As a result, they’ve lost customers and sales. It’s no wonder why so many business owners believe that SEO is dead. However, this is just a myth. Search engine optimization still works. The key is to avoid black hat SEO and spam link building techniques that can get you banned from the search engines.
The More Backlinks, the Better
Backlinks are a vital component of SEO. A website with high-quality links from well-established sources will always rank high on search results. When it comes to link building, quality is more important than quantity. A few relevant links provide more value to your site than hundreds of poor-quality links. For optimal results, you should obtain links from popular websites and blogs in your niche. If you’re offering wristband USB drives on your site, get links from other websites selling PC accessories and electronics. It doesn’t make sense to request links from online furniture stores or health insurance blogs.
Guest Posting Doesn’t Work Anymore
A few years ago, guest posting was one of the most effective SEO strategies. By publishing content on other websites and blogs, you can get tons of traffic to your pages. This is also a great way to acquire relevant links and reach a wider audience. According to former Google software engineer Matt Cutts, most marketers are using this method the wrong way. Their only purpose is to obtain links. Their posts offer little or no information. As a result, guest blogging has lost its value.
However, this doesn’t mean that guest posting is dead. This strategy works for those who submit high-quality content to authoritative sites and blogs. Every time you write content on other sites, focus on building your reputation.
Internet Marketing Is Free
Contrary to the popular belief, Internet marketing isn’t free. It’s less expensive than traditional marketing strategies, but it still costs money. If you’re on a tight budget, you can use free blogging platforms, free stock photos, free content and free software. As you gain exposure online, start using premium tools. Buy a premium theme for your blog, create a marketing budget and use the latest software. You have to spend money to make money.
If you’re serious about SEO and online marketing, you’ll need more than a free blog and free email services. There are many social media tools and blogging apps that are absolutely necessary for your business to grow. Some can be expensive, but it’s worth the investment.