Web:

5 Reasons Why You Should Consider a Career in IT

The Bureau of Labor Statistics has some very promising news for prospective college students considering IT degrees and future careers. IT roles have career outlook rates that are much higher than the national average for all careers. Those exploring roles like computer and information systems management have a career outlook of 15% growth in the years before 2022. Those looking into computer systems analysis have a 25% career growth rate to look forward to. Many of these roles only require an undergraduate degree in technology, along with professional certification. Here are some of the main reasons why you should think about a future degree and career in IT.  IT

High Education ROI

The cost of college tuition is only getting higher, and students are taking out enormous loans to cover the cost of college. Careers that require graduate level degrees can make the burden even worse, causing students to become mired in debt. A degree in IT can quickly pay for itself, since employees in this field can make an average of $60,000 – $100,000 with just a bachelor’s degree.

Job Security

It is unlikely that our future job market will ever stop relying on IT professionals. Businesses are becoming increasingly data driven, and they need professionals to manage network operations, hardware, data storage, and security. If anything, there will be an increased demand for IT workers in the coming decades. Network systems and computer work is an industry that professionals can count on for steady growth.

Degree Flexibility

Due to the nature of the curricula, students can often find IT degree programs and training courses offered both online and on campus. Distance learning options are ideal for those who want to earn a degree around their work schedules and family commitments. Online courses can be accessed at any time of the day from any location, giving students ultimate schedule and area flexibility. And students who need some classroom face time can always select a college that uses blended format curricula or hosts classes exclusively on campus.

Countless Specializations

It is unlikely that you’ll ever get bored in tech industry. There are countless IT education opportunities for various business software solutions, networks, and cloud systems Those who take specialized education programs are more likely to be hired by employers who rely on these systems. Before you enter a job, make sure to carefully examine the systems they rely on.

Career outlooks for IT professionals are extremely favorable. These forecasts, combined with a high ROI on IT training make this a compelling field to enter. This is an excellent time to consider new training and career opportunities in technology.

 

 

Social:

How to Use Technology to Expand Your Online Presence

There are a variety of ways to draw more traffic and new readers to your website, depending on the technology you are using. Technology has made many industries more efficient, especially if yours relies on the Internet to run the business and generate income. social-media-button

Here are some essential points if you have an online presence and are looking to manage it in the most productive way. Whether you’re talking about a blog, a website, or a social media profile, making recent advances in technology work for you will help you become more productive and increase your overall reach.

Social media

If you have a blog or website, you should try to employ other avenues to increase traffic and awareness. Having a social media site, or even a variety of different sites, will enable potential clients to find you easily.

If you have a site on Facebook or Twitter, customers can follow you and like your content, so it keeps them in the know about whatever new stuff you may be working on. Using Instagram or Vine is a creative way to upload photos and videos, so you can interact with your followers more easily.

No matter what social media platform you use, your goal should be to divert traffic back to your main site. If you can do that, you’ll experience an increase in traffic that will help increase your placement in SEO.

SEO

Speaking of SEO, you may not be clear about why it’s so important. SEO refers to the strategies you can use to raise your rank when a person searches online for the things you do. You want go get your SEO ranking as high as possible, so people will easily find you online.

The higher your site appears in searches, the greater the chance that people who are not specifically looking for you will be directed to your page. SEO can be increased by your overall presence online –- social media platforms contribute to this — and you can also rely on companies that specialize in SEO to help you increase your presence.

The value and importance of SEO can hardly be overstated; it’s something your company should manage constantly to ensure success.

Online presence management

When it comes to SEO and social media, it’s important for you to manage all your content through the technology that’s available to you. Of course, you can use your computer to log in and see how your profiles and pages are doing when you’re at home, but you can also use mobile programs when you’re on the go in order to make sure you don’t miss a beat when managing your content.

The more you can stay on top of things with technology, the more your presence will grow. This means more recognition and more viewers, which will increase the revenue you can generate from your site.

Technology has cleary played a central role in the growth of online businesses. And if you make an effort to maximize your social media presence and SEO rankings, you can increase your power online as well.

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last update: July 30, 2014

Social:

New Social Network Data Tells Marketers Where to Advertise

As businesses shift their advertising focus from static banner ads to mobile apps and social media, more research is going into finding out how customers respond to these new ad campaigns. While businesses can’t hope to reach their customer bases through traditional marketing alone, they can increase their advertising success by getting to know how customers interact with current platforms.

Social media is a company’s best tool for developing brand recognition with customers. Companies going through a rebranding process can use social media to inform people about upcoming changes and avoid a psychological and emotional backlash from customers who’ve been loyal for years.

Advertising through social media has a dark side, however. Along with the increased customer engagement and intimacy comes the possibility of misusing customer data. People who log into public forums, such as Facebook and Twitter, freely offer their demographic information and preferences when they create and use such accounts.

Fragmentation of social media means uneven advertising

A statistical index is needed to measure customer engagement with social media platforms and the amount of time they spend on each website. Forums such as Facebook, Instagram, Twitter, Snapchat, and WhatsApp tend to occupy a customer’s attention to varying degrees and lengths of time.

Research firm BI Intelligence conducted a survey to measure customer engagement with various social media sites and the amount of time spent on each one. According to the survey:

  • Users spend almost four times as long on Facebook as its closest rival, Instagram

  • Users are more engaged with Facebook than with other platforms

  • Twitter attracts the next highest amount of users, followed by Snapchat and then WhatsApp

  • Users spend more time using social media websites than any other online communication platform, including email or instant messaging

  • More than half of social media users log into a mobile version of their favorite websites

Newcomers such as Tumblr and Pinterest plan to increase their audience engagement in the coming months. The new focus for social media is reaching users through multiple devices.

Social media outlets spread brand awareness

Recently, the German company Siemens AG rebranded itself as Unify after 165 years of existence. To ensure that loyal customers weren’t upset over the change, Siemens turned to Twitter and Facebook to address their concerns.

The marketing campaign raised average monthly Twitter impressions from 2 million to almost 37 million, and monthly Facebook views jumped from around 100,000 to almost 26 million. Along with all this social media activity came customer data in the form of demographic information and user preferences.

Data from Facebook comes at a cost for companies and users, however. Facebook sells user data to advertisers, and many customers have reacted angrily after learning that information about them and their online behavior has been used in advertising to their online friends and acquaintances.

Facebook’s enduring popularity means it can afford to sell data to advertisers. But companies have to be careful not to offend their customer base.

Web:

Google’s Search Results Currently Favor Brands

It’s no secret that most SEO strategies that used to work a few years ago get little or no results since the latest Google algorithm updates. What does Google want? Should you focus solely on social media?

According to Internet marketing experts, Google’s search results favor brands. If you want to get top rankings, you need to establish your brand.

Start by publishing quality content on your site or blog. Stay active on the major social networks and connect with your audience. Create and promote your own products to increase brand awareness and expand your reach.

Building a powerful brand takes time and money, but it’s well worth the effort.

Develop quality links

Marketers can build brand awareness by obtaining quality links. Guest posting, article submission, and press release distribution are some of the best ways to obtain links from highly relevant sites.

To get started, look for authoritative sites and blogs in your niche. The ones you choose should be relevant to your audience and provide excellent value. Focus on websites that your prospects are actually reading.

Approach the owners of those sites and offer to write guest posts for them. Provide fresh content that has not been published before. Always ask yourself: “How can readers benefit from this?”

Every time you publish guest posts, you’ll receive an author box where you can insert a short bio with a link to your site or blog. This is a great way to build your brand and establish your authority online. Guest posting can drive massive traffic to your website and help you get quality links.

Focus on social media

Social media marketing is one of the most powerful branding tools. Choose up to four social networks that are relevant to your audience, build your profile, and share content.

Be consistent and interact with your prospects. Show your human face and give customers a reason to choose your brand. Gather information about your audience and publish substantive content that will improve their lives.

Stay up to date on the latest social media news and use this information to improve your marketing campaign. Remember that brands must provide real value in order to be meaningful.

Take the time to share interesting stories, product reviews, how-to articles, video tutorials, infographics, and other types of content. Publish brand stories that build emotional connections.

Build personal relationships

Connect with other bloggers and let them know about your brand. Use social media sites to interact with your prospects. Leave comments on their posts, reply to their questions, and show how much you care about their opinion.

For example, if you launch a new product, ask your potential clients to share their thoughts. Encourage them to write reviews and testimonials.

Online branding is all about building relationships. Provide real value to your audience and you’ll soon reap the benefits. Write content with your customers in mind, request feedback, and create products that reflect your brand and values.

Reward your visitors with free books, coupons, and special offers. If you want to stand out from the crowd, dare to be different and create a unique brand.

Social Media:

How Technology Has Revitalized the Real Estate Industry

Technology seems to have reached into many different areas of our lives. Closing a deal for a Carlsbad home like this one can be done by connecting with a real estate agent online.

Social media is just one of the new ways that agents are communicating with prospective clients. Let’s take a closer look.

Online social media sites

Advertising a home on social media services is a powerful way to get free advertising. The popular reason for placing a home on a site like Twitter is that it will get re-tweeted between many people.

If a family likes the look of the place, they can re-tweet it to their friends. Now their friends can check it out and tweet it to their friends.

Considering almost 80 percent of people find their home online these days, it’s a pretty sharp idea to post on a social media website. People are nervous about approaching real estate agents, almost as much as they are uncomfortable about talking to a car salesman.

Providing service online has helped some agents reach new customers.

Fetchnotes and real estate

The housing crisis made many Americans wary of trying to purchase a new or used home. The interest rates have gone up and down in recent years and it can be hard for the average consumer to know the best time to buy.

This gives the real estate agent more work to do. More than in the past, an agent can expect to answer a variety of questions and show more properties without necessarily making a sale.

This is where a program such as Fetchnotes comes into play. This software program is designed to help agents organize their notes about certain properties. By creating a “hashtag” of each property, an agent can easily come back to that home when he or she needs to.

To give an example of how this program works, picture a newlywed couple who asks for a four-bedroom home that has skylights. The real estate agent can hop into Fetchnotes and use a hashtag that reads something like #4bed and #skylights.

This will point the agent toward each home in the books that meets both of these criteria. The representative doesn’t need to sift through every listing and look for the keyword “skylights.”

Using email to respond to ads

Many people who search for a home online will either call or email a real estate agent. The agent will ask the buyer a few questions and point the person in the direction he or she needs to go.

A good way for the agent to keep in touch with the buyer is to send out a steady stream of emails about new listings. This will keep the person up to date on what’s available with that agent.

Some real estate reps can get carried away with free email marketing, though. It’s important to send only a few emails, evenly spread out over time.

Clearly, technology is changing the way people do things in the real estate industry. Keeping up with the times requires the use of a computer, and you should consider the risks with sending out real estate emails.

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Computers:

Home Buyers Are Barely Hitting The Pavement Anymore

In the past, prospective home buyers contacted a real estate agent and started the process of visiting homes. Property after property was viewed and evaluated. At some point, the buyers decided on a home.

It might not have been the perfect home, but it felt good enough after doing all that legwork. Today’s age of online mortgage lending and home listings brings the real estate market into the home, however. Home buyers search for the right property right on the computer, and often find it.

Get pre-approved loan first

Buyers aren’t limited to their local bank anymore. If you go online, you’ll find many lenders looking for their next client. For most lenders, there’s no commitment to take the loan after a quote.

Simple information from the buyer is necessary for a rough estimate on maximum property principal and interest rates. One site can even have multiple lenders competing for a buyer’s business.

The lenders propose their best offer in hopes of winning the client. There are no awkward bank meetings or intimidating clerks. Buyers have a good chance at a perfect loan that fits their financial needs.

Earth view

As technology improves, buyers have a better view of the world than ever before. Specialized laptop, cell phone, and tablet apps and software allow buyers to look at a satellite snapshot of their potential new neighborhood.

Zoom in for a look at street level, from gorgeous park landscaping to unsightly vacant lots. If buyers are looking for a new property in a different neighborhood, a satellite view may give them a better look than a typical drive-by.

Access to statistics on crime and schools

A safe home another goal of buyers. However, it’s sometimes difficult to identify bad neighborhoods with one or two visits alone.

Several online resources offer statistical data regarding both crime levels and school performance. For example, buyers can find out about local sexual predators housed in the area, or last year’s robbery rate.

Alternatively, look up local school scores to find the areas with the brightest students. Schools with dedicated teachers, students, and parents often reflect a close-knit community. All these online resources provide another layer of information for a well-informed choice during house hunting.

Open houses online

Online property listings allow buyers to view dozens of homes in a day, without leaving their computer. As websites have expanded, each listing often shows photos of the living room, kitchen, bedrooms, and outdoor areas.

With more photos, properties have a better chance at a sale. Some listings offer a 360-degree view that gives buyers a look around the entire room. Descriptions of amenities, along with filtering applications, allow buyers to pinpoint the perfect property in a specific area. Once it’s found, buyers can ask their Realtor about visiting the property for a tour of the premises.

The online world has made it much easier for both buyers and sellers to find the perfect match. With the right descriptions and and photos on a reputable website, a beautiful home can really shine.

Computers:

5 Ways to Make Sure Your Tech Work Survives Your Worst Fears

There’s only one thing that may be harder than performing difficult technical work: recovering emotionally from the disastrous event of losing all that work.

You might assume we’re going to give you the same bland advice you’ve always heard about saving your work. But take a look at the ways that you might manage not to lose your work, and how you can mitigate the danger of these fearsome disasters becoming a horrific reality.

Here are five ways to ensure your work survives your worst fears.

1. Intellectual property rights

Intellectual property protection is an issue of ongoing contention and legal conflicts, but one thing is for certain: you need to protect your work in this way. Due to the lightning viral nature of today’s Internet, and the hunger for great content, the “borrowing” (which is to say, stealing) of creative work is at all-time high.

Ask an attorney who specializes in this type of protection, or check out solid informational sources on intellectual property protection.

2. NDAs

NDA stands for Non Disclosure Agreements, which help to prevent people from running away with your most prized intellectual ideas and properties after they’ve been exposed to them. This is something you’ll definitely want for your developers and employees.

If don’t have NDAs in place, you could lose your hard work to someone who did nothing other than take it from you!

3. Hold workers to milestones

If you’re not setting and measuring milestones, there’s a chance your project (and the hard work involved) will be a complete waste of time. A good resource for this are the principles of lean startups. If you don’t finish the project, you lose your work. Period.

4. Debug

If you’re not testing and debugging everything you build, then you’re potentially making a massive mistake that will kill your entire project. Certain types of bugs, if detected early, can alter the essential design, but if you discover the problems too late, you might not have the budget or time to make the necessary alterations.

5. Backups

Backing up your data has always been a habit that every techie utilizes (or should), but what about the devices themselves?

We’re talking specifically about backup power. You’re going to want to find a battery-based backup service with the kind of ongoing maintenance plan that works for your needs and budget.

When your data is backed up, and the power to get to that data is also backed up, you’ll be especially well protected from any type of calamity that might endanger your ability to use all the work you’ve done.

Web:

Is Anyone Watching Your Commercial?

After going to all the trouble of creating a commercial for the world to see that promotes your brand, don’t you want to know if anyone is watching it? That’s the message behind the Adobe Marketing Cloud.

With state of the art analytic tools, Adobe can help marketers make sure that their ads are effective and viewed by the proper audience. Learn more by visiting http://www.adobe.com/solutions/digital-marketing.html.

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