There are plenty of social sites your company can choose to join. There are the big wigs, like Facebook and Twitter, which can help you spread the word about your brand. However, Google has also joined the race and unlike twitter, allows for businesses to create brand pages.
Continue reading Which is better for Your Brand: Facebook or Google+?
What do the Robocop statue in Detroit, Ouya’s open source gaming console, and personalized motivational videos for cats have in common? They wouldn’t exist without Kickstarter. And without Kickstarter, lots of other alternative, non-corporate projects wouldn’t have received their funding, either. Kickstarter is projected to have a higher funding rate in 2012 than the entire budget for the National Endowment for the Arts. And if you’re a student, listen closely. You could have good luck in Kickstarter, and kickstart your career.
You’ll have better luck with Kickstarter than with pitching corporate projects, as the success rate for Kickstarter pitches is about 44%, whereas for corporate products and pitches, it’s closer to 5%. This means that your product or idea is about eight times more likely to be funded by Kickstarter than it is to be successfully sold and launched through a U.S. corporation. And for college students or recent graduates, school affiliated projects raise more Kickstarter funding than the average project. For the best chance of success, don’t overpromise on your project or pledge excessive rewards. Additionally, if your fundraising goals are $5,500 or lower, you have a higher chance of success. The average goal of a failed Kickstarter project is $16,365. For the best success, choose similar blueprints of projects that you admire, and ones that recieved their total funding.
Most people have embraced the online world and whether they are using a computer, mobile device, or tablet, businesses need to make sure they are promoting there too. However, there are several things to consider before placing an Ad online.
Continue reading What Should You Consider Before Placing An Ad Online?
Have you ever wondered how Facebook works? How posts of friends show up in your newsfeed, but others don’t and vice versa? Many of us have wondered just that, but could never explain it if we were asked.
Continue reading A Behind The Scenes Look At How Facebook Works
You often hear that updating your blog several times a week or more is a good idea, but not all of us really know why we should be doing it. It’s obvious that having new posts for your readers is important in having them come back to your blog often, but what other reasons is there for constantly making sure you post new content?
It’s well-known that people like to browse products prior to purchasing them and we perform this habit, both offline and while shopping on the web. In the past, businesses could only post images of products on their website in hopes that customers visit their site to browse through products there. Although this technique of promoting and selling products is still used and is effective, photo-sharing social sites have allowed for more ways to market to customers. It’s time to bring your products to where the customers are, which is done through the use of Pinterest.
Continue reading Why Pinterest Is The Perfect Place For Retailers
It’s surprising how interesting it is to look at the social media networks of famous US universities. It’s a puzzle as to whether some of the large networks are the result of large marketing budgets, or if, in the case of a school like Harvard which has 281 times the number of Facebook followers as students, followers are aspirational and looking for motivation.
Reaching potential and existing clients has never been easier. Social media has certainly paved the way for businesses to connect with customers located all over the world. The social network, Twitter, is a great place for companies to find out more about their customers and can be used as another method in providing quality customer service, but only if it is done right.
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