If studies are to be believed, than Toyota has a problem on social media. It’s not the way they handle their accounts nor is it any negative news coming in from various news sources. The problem they have today has to do with perception. Social media is ignoring the Prius.
Again, it’s important to understand that this is based upon an anecdotal study, not something that has even hit Toyota’s radar. As Green Car Reports puts it: Continue reading Cool Again: How Toyota can Make Prius the Social Champion