Social Media:

How Technology Has Revitalized the Real Estate Industry

Technology seems to have reached into many different areas of our lives. Closing a deal for a Carlsbad home like this one can be done by connecting with a real estate agent online.

Social media is just one of the new ways that agents are communicating with prospective clients. Let’s take a closer look.

Online social media sites

Advertising a home on social media services is a powerful way to get free advertising. The popular reason for placing a home on a site like Twitter is that it will get re-tweeted between many people.

If a family likes the look of the place, they can re-tweet it to their friends. Now their friends can check it out and tweet it to their friends.

Considering almost 80 percent of people find their home online these days, it’s a pretty sharp idea to post on a social media website. People are nervous about approaching real estate agents, almost as much as they are uncomfortable about talking to a car salesman.

Providing service online has helped some agents reach new customers.

Fetchnotes and real estate

The housing crisis made many Americans wary of trying to purchase a new or used home. The interest rates have gone up and down in recent years and it can be hard for the average consumer to know the best time to buy.

This gives the real estate agent more work to do. More than in the past, an agent can expect to answer a variety of questions and show more properties without necessarily making a sale.

This is where a program such as Fetchnotes comes into play. This software program is designed to help agents organize their notes about certain properties. By creating a “hashtag” of each property, an agent can easily come back to that home when he or she needs to.

To give an example of how this program works, picture a newlywed couple who asks for a four-bedroom home that has skylights. The real estate agent can hop into Fetchnotes and use a hashtag that reads something like #4bed and #skylights.

This will point the agent toward each home in the books that meets both of these criteria. The representative doesn’t need to sift through every listing and look for the keyword “skylights.”

Using email to respond to ads

Many people who search for a home online will either call or email a real estate agent. The agent will ask the buyer a few questions and point the person in the direction he or she needs to go.

A good way for the agent to keep in touch with the buyer is to send out a steady stream of emails about new listings. This will keep the person up to date on what’s available with that agent.

Some real estate reps can get carried away with free email marketing, though. It’s important to send only a few emails, evenly spread out over time.

Clearly, technology is changing the way people do things in the real estate industry. Keeping up with the times requires the use of a computer, and you should consider the risks with sending out real estate emails.

Social Media:

How to Use Your Social Media Pages Effectively

Social media has taken over. It doesn’t matter who you are or where you go, you’re likely to hear the terms Instagram and Pintrest in casual conversation.

With so many social media websites out there, it can be difficult to navigate them all. Are you tired of trying to keep up with all your profiles? Here are some tips for to use your social media pages effectively.

Know your goals

To make the most out of social media, take a moment to ask yourself: What do you hope to achieve? What are your goals? You’ll need to determine whether you are looking to gain more followers, subscribers, or likes … as well as whether you’re trying to establish a business or brand.

On the other hand, you may simply be using social media to keep in touch with family and friends. Spend some time considering why you use it. Once you’ve done that, you can start to identify social media strategies to meet your goals.

Be dedicated

Now that you’ve got your goals ironed out, it’s time to make them a reality. The only way to do that is to be dedicated to your social media pages.

That doesn’t mean you have to be on Facebook 24/7. But it does mean you’ll need to update regularly and make the time to interact with others. The reality is that successful online brands and businesses gain brand loyalty through the use of social media.

So be active and present, and use your social media platforms to generate discussions. It can make a huge difference in the way others see you.

Focus your attention

One thing is certain: there are an awful lot of social media websites out there. In fact, there’s far more than just Facebook and Twitter. If you really start looking into it, the options are endless!

Keeping up with them all would be impossible. That’s why you’ll need to decide how many social networks to use, and which ones will help you reach your goals the best.

Determine the number of social media platforms you can handle without feeling totally overwhelmed. By focusing your energy on a few useful websites instead of trying to tackle them all, you’ll be able to maintain those pages effectively — without any added stress.

Complete each profile

To use social media really well, make sure you don’t miss any important steps. For instance, check your profile pages. You’d be surprised by how many people leave important information blank!

Always insert all the necessary information. That includes your name (or the name of your business), an appropriate profile picture, a well-thought-out personal description, and of course, any other social media links you have.

By following these steps, it won’t take long for your social media profile to become memorable and stay that way.

Around The Web

last update: April 18, 2014

Social Media:

5 Ways to Get People to Trust You Online

Gaining trust in this incredibly fast-moving global economy is not as easy as it used to be. If you’re selling products in Germany, and have a great reputation there, how do you get that great reputation and trust to carry across your borders, and into other countries that could be in the market for your product or service?

Don’t sweat it. The process is not that different online as it was offline, and we’ll give you our top five ways to be trusted everywhere, below.

1. Be open about who you are

By open, we mean put it all out there: your name, phone number, business address, office location, everything. Why does this matter? Because people are afraid of getting ripped off by someone who is unable to be found. When you disclose who you are and where you’re located, you’re making a statement: You can trust me.

2. Smile in your photo

There’s something inherently suspicious about photos of people who aren’t smiling, and that makes it harder to trust the person. Even if it’s not in your nature to smile a lot, when you consider the many personal advantages of smiling, you might as well get in the habit!

3. Tweet … a lot

Twitter is a great way to build social proof of your relationships and trustworthiness. Since your tweets can be seen forever in the archives, make sure you tweet helpful, important, intelligent, nice, and empathetic messages.

Your tweets create a resume of communication, as well as a count of people who follow you and believe in you. And that’s a powerful way of building trust!

4. Meet offline

Using sites like Meetup.com or going to industry events, you can make great connections and build trust with centers of influence in your field of specialty and/or your local community. These people can vouch for your credibility online, as well as in their respective circles, which is why networking can be so powerful.

5. Get testimonials from satisfied clients

If you’re already in business and doing a good job for people, collect testimonials from your happiest customers. They might do a video testimonial for you on YouTube.

This can be particularly helpful in the high-anxiety arena of professional trading of investments, where people can lose money and need to have a high trust level for the financial advice they’re acting upon and the agency they’re consulting!

Social Media:

3 Social Ways to Get More of What You Want

Social media is now such a wide-ranging subject that it’s hard to figure out which aspect to focus on to get ahead. Should you be looking at niche-specific social media uses? Or should you be watching trends on a broad level, and gathering insights from them?

We have a different suggestion: How about looking at everything around you as a potentially socially element, and think of how to use any of those things to get what you want.

Here are a few ways you can get started in that practice of thinking. Call them three social ways to get more of what you want.

1. Don’t just brag online; ask

Social media sites have become an annoying platform for bragging. Whether it’s the expensive dinner at a fancy restaurant that somehow warrants a photo posting, or an extravagant vacation, or even the achievements of a person’s children, the social media outlets have become a platform for talking about what makes people and their lives so much better than yours.

But these platforms don’t have to be used that way. People love to give their opinions, and help others when possible. So why not use social media sites to ask people how to get more of what they want? Asking, instead of bragging, is much more likely to lead you to the places you want to go.

2. Shake hands and meet up

Meetup.com is a site that has made its mark by facilitating offline gatherings for people who have similar interests. Use sites like this to foster real relationships and unleash the power of formal and informal business networking, which essentially holds exponential value for people who are connected to the most other people.

3. Learn to combine offline with online

There are many examples of how to use online advertising to drive people to online businesses, and how to use offline advertising to get what you want in an offline commercial environment.

But two other combinations tend to receive less focus: How to use online marketing to generate offline traffic, and how to use offline promotions to get people to your online location(s).

Those last two combinations are where it’s helpful to read the blog posts of tech experts in advertising efficiencies and innovations. Make this a part of your daily or weekly reading, and you’ll soon learn how to design a hybrid world of offline and online innovations to get more of what you want!

Social Media:

7 Ways To Make Your Tumblr Look Better

Your website is yours. It says a lot about you. It’s your representation of yourself unto the world.

There are trillions of websites on the searchable world wide web and thousands more being made every month. Some of them were made by people like you, for nothing. Others were made by multi-national conglomerates of marketing and PR firms that charge hundreds of thousands of dollars for building and maintaining them.

No matter who makes your site though, crap is crap. And a lot of people putting stuff together for Tumblr users are making crap and charging you a boatload for it.

It’s 2013. The internet is teeming with a wealth of knowledge to help you do everything from tie your shoes, to building a business and beyond. Use its resources to help you. And to, more specifically, help you adequately represent yourself to the world. Here are some steps to make your Tumblr site look good.

Pay someone to make a theme

There are many ways to skin a cat. The easiest of which is to pay someone else to do your dirty work. When you first make your Tumblr there are a bunch of designs that you can pay for. You can get them for pretty cheap too considering that once you buy you have it forever. Don’t like it? Buy another one.

Buy a theme

You’re a new Tumblr user checking out those pay-to-install Tumblr themes, huh? Well right next to them are a bunch of free ones. A lot of them aren’t as sweet-looking. But they will suffice for what you’re looking to accomplish. But you should look carefully. There are some gems in the bunch.

Build a theme from scratch

If you want to build your own Tumblr from the bottom up, you can do your own coding. Even if you don’t code, there are tutorials online of how to make your Tumblr look exactly how you want.

This is one of many Tumblr pages that will coach you from the bottom up on how to rearrange and design your page to make it good and pretty.

This Tumblr page will show you exactly how to input code to get the look and design you were looking for. Pick it up, play with it and experiment. It will take some time, but at least it doesn’t cost money, right?

Use someone else’s theme

If you don’t have the patience to build your own theme or you don’t want to patrol all the options available for pay or for free just take someone else’s theme. You liked their page and the way it looked? Most all of them will tell you where the them originated. If not, ask the page owner. Go get it. Done.

Make your own graphics

No need to go scouring the web for graphics everywhere. Just take your own pictures and edit them at Pixlr.com. It’s not quite Adobe Photoshop, but it works very very well for most everything you need it for. And your pictures will look professional and unique…which is what you were looking for, right?

Keep it simple, stupid

K.I.S.S. From naming your Tumblr to choosing the posts things work better when you keep them brief and simple. The reason people come to your page isn’t to see you wax on at length about things you do and don’t like. If they did they’d be listening to the radio. Tumblr is a success because of brevity. Learn it. Use it. Love it.

Post every day

The #1 rule to getting eyeballs to your page is getting fresh content up every day. Several times a day if you can. But at least once. Even if you don’t tag your posts correctly. Even if you don’t always keep the focus of your Tumblr specific to why you created it. Posting consistently will bring you attention and establish you within the Tumblr community.

  • Follow TechVert

Social Media:

4 Ways to Use Social Media to Buy a Gift for Your Skater Boyfriend

It’s hard to know what to get for that special guy of yours — especially when he’s a daredevil skater boy. If he’s already got a great board, a pair of quality kicks, and all the ripped-in-the-knee jeans he could ask for, gifts are going to be hard to find.

Thankfully, when you don’t know what to buy, there’s always social media to help you out! Here are four ways to use social media when you’re gift shopping for your skater boyfriend.

1. Ask a friend

Do you have a friend who knows what your boyfriend really likes — perhaps his best friend? If so, get on Facebook and send a private message!

You can create a Facebook Group specifically to help you chat with your boyfriend’s friends, and ask them for ideas about what he’ll really like for the perfect gift. Why not a brand new set of headphones, or a new pair of quality kicks?

2. Ask a stranger

The beauty of social media is that you can reach people around the world, and get hundreds of ideas in mere minutes. Join a skaters’ forum or a discussion group on your favorite social media website, and see what ideas real skaters recommend.

3. Check Pinterest

If your boyfriend uses social media, he’s probably got a Pinterest account that has all his favorite skating paraphernalia pinned. Check it out, and see what items interested him enough for him to pin them to his board.

If you see something that looks like something he’d enjoy, that will make gift shopping that much easier.

4. Check for coupons

Online shopping has made buying pretty much anything easy — and not just easier than it used to be, but cheaper too! You can find coupons for dozens of great skateboarding items, including boards, clothing, shoes, and more.

Get on your favorite social media sites and ask around for coupons, or hit up Google for “skateboarding coupon codes.” You’ll find some pretty sweet deals on great gear!

Not sure what to get him? Don’t worry about it! Let social media help you to find great ideas, and get advice from friends, family, and strangers when you go on the hunt for that perfect gift. If you can’t come up with anything you are fairly certain he’ll love, why not check out the great designer gifts that are available?

Social Media:

How to Sell Healthy Food Using Social Media

One of the biggest benefits of social media is that you can use it to sell just about anything. From sporting event tickets to unwanted furniture, to healthy snacks designed to help your friends and family eat right and lose weight.

Social media is a great place to start marketing your healthy snack business. You can use it to bring awareness to your friends with as well as your followers. You can promote not only your business but your product as well.

Using Facebook to promote healthy snacks

When you use your Facebook page as a marketing tool for your healthy food business, you do a great deal of promotion. Your friends, family, and colleagues all have the opportunity to see what you’re marketing and what you have to say about your product.

Using Facebook allows you to post stories about how much better people feel when they eat right, and how bad they feel eating fast food in a hurry. It’s a great platform for people to see what you’re offering and how it will benefit their lives.

Twitter and healthy food

With 140 characters, you can easily create a catchy phrase to place with a link to an article about the benefits of healthy eating. Once your followers notice your phrase, they’re likely to click on the link you’ve provided and read the article.

It’s a great platform for sharing professional material about eating well, the dangers of eating an unhealthy diet, the side effects and health problems that stem from an unhealthy diet, and many other things. Your followers will become more enlightened, see your product, and be more willing to look into what you have to offer.

Another advantage of using social media sites such as Twitter is that you can post about more than just your product. Your followers are less likely to care what you have to say when you’re saying nothing more than “Buy this” and “Buy that” to them.

They want personal stories, studies and research, and any other evidence you can provide that shows what you are selling is going to be worth the time, money, and effort they put into it. Keep that in mind when you post about your health food business.

Other social media platforms

Facebook and Twitter might be among the most popular, but other platforms such as Instagram and Pinterest are also great places to promote your health food and snacks business. Reaching the public with your pictures and stories is an effective method to market.

Use Pinterest as an example. You can post photos of your health food products attached to your blog. This way, when someone clicks on your pin, they will go straight to your blog and be exposed to the stories, reviews, and proof you have to offer that your business will benefit their lives.

Where to buy healthy snacks for resale

If getting into the health food and health snack game is something you’re considering, try Linda’s Diet Delites. These products are designed to help you find healthy food on the go without grabbing fast food and other unhealthy alternatives as an easy solution.

The business world is fast-paced and always changing. Right now, social media is one of the hottest platforms for promoting your products and your business. With so many different angles available for you to take, you can grow your business and promote your product with ease.

Your followers and friends will love to support you and take better care of their own health when you make it worth their while. Use social media to back up your claims and offer proof that healthy snacking is a life-changing strategy.

Social:

The Women of Social Media

Men vs Women

If you hadn’t heard, women power social media. It’s not that there are no men using Facebook, Twitter, and Pinterest. There just aren’t as many.

Continue reading The Women of Social Media

More on TechVert