Social:

Gnip is the Latest Twitter Acquisition

twitter

Gnip and Twitter had been playing nicely for a long time, but much like a twin that swallows its sibling in the womb, it was time for Twitter to acquire Gnip.

The analytics firm had been helping Twitter climb into the black. Apparently it did so well that the social media giant developed the means to purchase its partner. Gnip has a proven reputation for utilizing social media feeds, analyzing them, and then making that information financially useful.

There are four companies that have that level of access to Twitter feeds, the others being WordPress, Tumblr, and FourSquare.

Of course, public sites like Facebook can also get access to this information, so what made Gnip a must-have? Twitter’s VP of Business Development and Platform Jana Messerschmidt said, “Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners.”

Twitter certainly knows what it’s doing in the realm of all things marketing, but even a social media star can use a little help.

Tweeting deeper

Messerschmidt continued, “We believe Gnip has only begun to scratch the surface. Together, we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that’s shared on Twitter.”

For others who are using Gnip, service will remain the same. They’ll still get complete access to Gnip data, but Twitter will help by expanding how much data is gleaned from social media sites.

Until any expansions are made, Twitter gets to sit back and watch the cash roll in from the surplus of tweets of its user base. Chris Moody, CEO of Gnip, says, “We’ll be able to support a broader set of cases across a diverse set of users, including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”

It seems to be a win-win situation for everyone involved, and that includes stockholders.

Bringing home the bacon

When the acquisition was announced, Twitter’s stock shot up by more than ten percent and Wall Street was all a’twitter. That’s great news for investors and stockholders who have been watching Twitter stock steadily decline since the beginning of the year.

Now, analysts are saying that Twitter has revamped its financial strategy and has what it takes to be a real money-maker someday.

Social:

Why Multimedia is Crucial for Personal Branding

We’ve entered a new era of social media branding, one that thrives on photography and video content. It’s no longer enough to post a simple text tweet online. Social media analytics companies have shown that graphics and video increase engagement. You’ll need to start thinking outside of the box if you expect people to check out what you’re posting. Take a look at how multimedia is turning the tides of social media engagement. gr_multimedia

Visual Insights

With multimedia, your fans and followers get a more intimate look at your experiences. You’re not just giving them insights via text anymore – photos and videos can help capture your environment, demonstrate products, show the mood, and share the total experience. Just take a look at the enormously popular selfie that Ellen DeGeneres took at the Oscars. That single picture, featuring a dozen different celebrity faces, was retweeted over 3 million times as of April 2014. Graphics and videos can help put your followers in your shoes, sharing an exhilarating moment with an audience of millions.

Expanded Creativity

If you are an artistic individual, then you have the opportunity to showcase talents that you normally wouldn’t get to explore on a textual basis. Some people have discovered that they excel at making short Vine posts, ones that fans love to watch and comment on. Just like the YouTube celebrity boom, new voices and faces are becoming well known due to social media platforms like Vine and Instagram. Your favorite social media comedians might be on their way to producing the hottest entertainment in a few years!

Informative Capacity

Some people have a difficult time learning from text. You can appeal to visual and auditory learners by delivering information via multimedia. For example, if you are trying to demonstrate a DIY home improvement technique, it might just be easier to record it, rather than trying to write out each step as a blog post or series of tweets.

Increased Reach

Multimedia posts on Vine, YouTube, Pinterest, and Instagram usually track higher rates of engagement, including shares, reposts, and comments. This increases your overall reach, which is crucial to your ability to draw in new viewers and get new followers. Multimedia truly helps you build stronger customer relationships.

Multimedia posts are the name of the game in today’s current social media environment. Individual creators and organizations are striving to make their mark with interesting video and graphic posts. Start exploring your creative side, and share your experiences with multimedia!

 

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last update: April 25, 2014

Social Media:

Cleaning Up Your Social Media Act for Job Recruiters

When you’re in school, you might not think twice about posting those pictures of you shot gunning beer in the student dorms. However, it is no secret that job recruiters are scouring the social media profiles of prospective employees to see who they’ll hire or reject. If you plan to search for a job any time soon, you’ll need to put your best foot forward online, and make sure job recruiters see your best qualities.

Privacy Settings First thing’s first: you shouldn’t have to censor yourself just to get a job. However, there are probably some personal posts that you don’t want the public to have access to. Information about where you live, party details, and potentially embarrassing snapshots should be for your friends’ eyes only. You can keep this information away from the public by digging around in your social media privacy settings and securing your posts for friends’ eyes only. Whenever you post news items that might be of interest to the general public (recruiters included), then you can always toggle that post to “public.” Tagged Photos While you might have locked down you own profile, there might be awkward pictures of you on other people’s profiles. For example, old college drinking pictures might be on the pages of your frat brothers or sorority sisters. You can unlink these photos from your account on Facebook by clicking on the “Remove tag” button. Next, contact the person who uploaded it, and ask them to please remove the offending picture. Search Listings There’s a common online culture saying: The Internet never forgets. This is partially true. You might be surprised to see what comes up when you search for your legal name and your old screen names. For example, you might dredge up old blogs, forum posts, and accounts that could send the wrong message to recruiters. Before you actively hit the job listings, make sure that you clean up your search listings by deleting old and unwanted accounts and posts beforehand. Know Your Rights In the U.S., recruiters cannot reject you based on your race, color, sex, religion, national origin, race, age, ability status, sexual orientation, and parent status. So you should not need to hide these things on your social media, because it is illegal for employers to discriminate against people based on these facets of identity. Searching for employment can be a stressful period in your life, but you can make the process much smoother by making sure that your public social media activity does not set off red flags. Use a combination of privacy settings and untagging photos to put your best foot forward. At the same time, make sure you know your rights, since you should never have to suppress your identity for recruiters.

Social Media:

How Technology Has Revitalized the Real Estate Industry

Technology seems to have reached into many different areas of our lives. Closing a deal for a Carlsbad home like this one can be done by connecting with a real estate agent online.

Social media is just one of the new ways that agents are communicating with prospective clients. Let’s take a closer look.

Online social media sites

Advertising a home on social media services is a powerful way to get free advertising. The popular reason for placing a home on a site like Twitter is that it will get re-tweeted between many people.

If a family likes the look of the place, they can re-tweet it to their friends. Now their friends can check it out and tweet it to their friends.

Considering almost 80 percent of people find their home online these days, it’s a pretty sharp idea to post on a social media website. People are nervous about approaching real estate agents, almost as much as they are uncomfortable about talking to a car salesman.

Providing service online has helped some agents reach new customers.

Fetchnotes and real estate

The housing crisis made many Americans wary of trying to purchase a new or used home. The interest rates have gone up and down in recent years and it can be hard for the average consumer to know the best time to buy.

This gives the real estate agent more work to do. More than in the past, an agent can expect to answer a variety of questions and show more properties without necessarily making a sale.

This is where a program such as Fetchnotes comes into play. This software program is designed to help agents organize their notes about certain properties. By creating a “hashtag” of each property, an agent can easily come back to that home when he or she needs to.

To give an example of how this program works, picture a newlywed couple who asks for a four-bedroom home that has skylights. The real estate agent can hop into Fetchnotes and use a hashtag that reads something like #4bed and #skylights.

This will point the agent toward each home in the books that meets both of these criteria. The representative doesn’t need to sift through every listing and look for the keyword “skylights.”

Using email to respond to ads

Many people who search for a home online will either call or email a real estate agent. The agent will ask the buyer a few questions and point the person in the direction he or she needs to go.

A good way for the agent to keep in touch with the buyer is to send out a steady stream of emails about new listings. This will keep the person up to date on what’s available with that agent.

Some real estate reps can get carried away with free email marketing, though. It’s important to send only a few emails, evenly spread out over time.

Clearly, technology is changing the way people do things in the real estate industry. Keeping up with the times requires the use of a computer, and you should consider the risks with sending out real estate emails.

Social Media:

How to Use Your Social Media Pages Effectively

Social media has taken over. It doesn’t matter who you are or where you go, you’re likely to hear the terms Instagram and Pintrest in casual conversation.

With so many social media websites out there, it can be difficult to navigate them all. Are you tired of trying to keep up with all your profiles? Here are some tips for to use your social media pages effectively.

Know your goals

To make the most out of social media, take a moment to ask yourself: What do you hope to achieve? What are your goals? You’ll need to determine whether you are looking to gain more followers, subscribers, or likes … as well as whether you’re trying to establish a business or brand.

On the other hand, you may simply be using social media to keep in touch with family and friends. Spend some time considering why you use it. Once you’ve done that, you can start to identify social media strategies to meet your goals.

Be dedicated

Now that you’ve got your goals ironed out, it’s time to make them a reality. The only way to do that is to be dedicated to your social media pages.

That doesn’t mean you have to be on Facebook 24/7. But it does mean you’ll need to update regularly and make the time to interact with others. The reality is that successful online brands and businesses gain brand loyalty through the use of social media.

So be active and present, and use your social media platforms to generate discussions. It can make a huge difference in the way others see you.

Focus your attention

One thing is certain: there are an awful lot of social media websites out there. In fact, there’s far more than just Facebook and Twitter. If you really start looking into it, the options are endless!

Keeping up with them all would be impossible. That’s why you’ll need to decide how many social networks to use, and which ones will help you reach your goals the best.

Determine the number of social media platforms you can handle without feeling totally overwhelmed. By focusing your energy on a few useful websites instead of trying to tackle them all, you’ll be able to maintain those pages effectively — without any added stress.

Complete each profile

To use social media really well, make sure you don’t miss any important steps. For instance, check your profile pages. You’d be surprised by how many people leave important information blank!

Always insert all the necessary information. That includes your name (or the name of your business), an appropriate profile picture, a well-thought-out personal description, and of course, any other social media links you have.

By following these steps, it won’t take long for your social media profile to become memorable and stay that way.

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Social Media:

5 Ways to Get People to Trust You Online

Gaining trust in this incredibly fast-moving global economy is not as easy as it used to be. If you’re selling products in Germany, and have a great reputation there, how do you get that great reputation and trust to carry across your borders, and into other countries that could be in the market for your product or service?

Don’t sweat it. The process is not that different online as it was offline, and we’ll give you our top five ways to be trusted everywhere, below.

1. Be open about who you are

By open, we mean put it all out there: your name, phone number, business address, office location, everything. Why does this matter? Because people are afraid of getting ripped off by someone who is unable to be found. When you disclose who you are and where you’re located, you’re making a statement: You can trust me.

2. Smile in your photo

There’s something inherently suspicious about photos of people who aren’t smiling, and that makes it harder to trust the person. Even if it’s not in your nature to smile a lot, when you consider the many personal advantages of smiling, you might as well get in the habit!

3. Tweet … a lot

Twitter is a great way to build social proof of your relationships and trustworthiness. Since your tweets can be seen forever in the archives, make sure you tweet helpful, important, intelligent, nice, and empathetic messages.

Your tweets create a resume of communication, as well as a count of people who follow you and believe in you. And that’s a powerful way of building trust!

4. Meet offline

Using sites like Meetup.com or going to industry events, you can make great connections and build trust with centers of influence in your field of specialty and/or your local community. These people can vouch for your credibility online, as well as in their respective circles, which is why networking can be so powerful.

5. Get testimonials from satisfied clients

If you’re already in business and doing a good job for people, collect testimonials from your happiest customers. They might do a video testimonial for you on YouTube.

This can be particularly helpful in the high-anxiety arena of professional trading of investments, where people can lose money and need to have a high trust level for the financial advice they’re acting upon and the agency they’re consulting!

Social Media:

3 Social Ways to Get More of What You Want

Social media is now such a wide-ranging subject that it’s hard to figure out which aspect to focus on to get ahead. Should you be looking at niche-specific social media uses? Or should you be watching trends on a broad level, and gathering insights from them?

We have a different suggestion: How about looking at everything around you as a potentially socially element, and think of how to use any of those things to get what you want.

Here are a few ways you can get started in that practice of thinking. Call them three social ways to get more of what you want.

1. Don’t just brag online; ask

Social media sites have become an annoying platform for bragging. Whether it’s the expensive dinner at a fancy restaurant that somehow warrants a photo posting, or an extravagant vacation, or even the achievements of a person’s children, the social media outlets have become a platform for talking about what makes people and their lives so much better than yours.

But these platforms don’t have to be used that way. People love to give their opinions, and help others when possible. So why not use social media sites to ask people how to get more of what they want? Asking, instead of bragging, is much more likely to lead you to the places you want to go.

2. Shake hands and meet up

Meetup.com is a site that has made its mark by facilitating offline gatherings for people who have similar interests. Use sites like this to foster real relationships and unleash the power of formal and informal business networking, which essentially holds exponential value for people who are connected to the most other people.

3. Learn to combine offline with online

There are many examples of how to use online advertising to drive people to online businesses, and how to use offline advertising to get what you want in an offline commercial environment.

But two other combinations tend to receive less focus: How to use online marketing to generate offline traffic, and how to use offline promotions to get people to your online location(s).

Those last two combinations are where it’s helpful to read the blog posts of tech experts in advertising efficiencies and innovations. Make this a part of your daily or weekly reading, and you’ll soon learn how to design a hybrid world of offline and online innovations to get more of what you want!

Social Media:

7 Ways To Make Your Tumblr Look Better

Your website is yours. It says a lot about you. It’s your representation of yourself unto the world.

There are trillions of websites on the searchable world wide web and thousands more being made every month. Some of them were made by people like you, for nothing. Others were made by multi-national conglomerates of marketing and PR firms that charge hundreds of thousands of dollars for building and maintaining them.

No matter who makes your site though, crap is crap. And a lot of people putting stuff together for Tumblr users are making crap and charging you a boatload for it.

It’s 2013. The internet is teeming with a wealth of knowledge to help you do everything from tie your shoes, to building a business and beyond. Use its resources to help you. And to, more specifically, help you adequately represent yourself to the world. Here are some steps to make your Tumblr site look good.

Pay someone to make a theme

There are many ways to skin a cat. The easiest of which is to pay someone else to do your dirty work. When you first make your Tumblr there are a bunch of designs that you can pay for. You can get them for pretty cheap too considering that once you buy you have it forever. Don’t like it? Buy another one.

Buy a theme

You’re a new Tumblr user checking out those pay-to-install Tumblr themes, huh? Well right next to them are a bunch of free ones. A lot of them aren’t as sweet-looking. But they will suffice for what you’re looking to accomplish. But you should look carefully. There are some gems in the bunch.

Build a theme from scratch

If you want to build your own Tumblr from the bottom up, you can do your own coding. Even if you don’t code, there are tutorials online of how to make your Tumblr look exactly how you want.

This is one of many Tumblr pages that will coach you from the bottom up on how to rearrange and design your page to make it good and pretty.

This Tumblr page will show you exactly how to input code to get the look and design you were looking for. Pick it up, play with it and experiment. It will take some time, but at least it doesn’t cost money, right?

Use someone else’s theme

If you don’t have the patience to build your own theme or you don’t want to patrol all the options available for pay or for free just take someone else’s theme. You liked their page and the way it looked? Most all of them will tell you where the them originated. If not, ask the page owner. Go get it. Done.

Make your own graphics

No need to go scouring the web for graphics everywhere. Just take your own pictures and edit them at Pixlr.com. It’s not quite Adobe Photoshop, but it works very very well for most everything you need it for. And your pictures will look professional and unique…which is what you were looking for, right?

Keep it simple, stupid

K.I.S.S. From naming your Tumblr to choosing the posts things work better when you keep them brief and simple. The reason people come to your page isn’t to see you wax on at length about things you do and don’t like. If they did they’d be listening to the radio. Tumblr is a success because of brevity. Learn it. Use it. Love it.

Post every day

The #1 rule to getting eyeballs to your page is getting fresh content up every day. Several times a day if you can. But at least once. Even if you don’t tag your posts correctly. Even if you don’t always keep the focus of your Tumblr specific to why you created it. Posting consistently will bring you attention and establish you within the Tumblr community.

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