Mobile:

Managing Portfolios in a Mobile World

You’ve spent weeks slaving over that portfolio and it’s perfect. When your display it on the big screen from your laptop, you know everyone will appreciate the clear graphs, the beauty in the simplicity and all the work you put into making every shade and font choice just right. What you don’t expect is that your portfolio will be skimmed over on a tiny screen in a crowded train.

The reality is that there are now more people on mobile devices than on desktops and you have to seriously compete for their attention. Even if the recipient is the COO and this is a huge project, she might be glancing over your finished product while on her iPhone while waiting in the dentist’s chair. Don’t assume your project will be seen on a screen similar to the one you worked on.

Stacking the odds

You can ensure that your portfolio is seen in the best light possible, but there will be factors you have no control over. For example, start by using the right software and programs for your analytics and research. This helps keep responsive design in check so you know your file will showcase correctly and adapt to different screen sizes. This is project management 101.

However, it’s also beneficial to do a few test runs yourself. Get your hands on as many different types of mobile devices as possible and check out the portfolio “in miniature.” Even when displayed correctly, this might show you a different, better way to display your portfolio and help you see it with fresh eyes. It’s kind of like writers who put a piece to bed before sending it to their publisher.

Respect the recipient’s time

Even if you’re asked to dissect something that nearly demands 100 slides, still try to keep it as simple as possible. Your job is to make information as easy and fast to digest as possible, and sometimes this means skipping the pomp and circumstance. Yes, your work should speak for itself, but it should also be talking in a fast, clipped voice.

Finally, when it comes to flash such as images and videos, stick with the basics (which will be the default in proper portfolio software). Getting too fancy can slow down page loads and infuriate the recipient. Simple is better, in both text and images, so keep the extreme creativity for another time.

Web:

4 Online Resources Nurses Should Know About

Whether you’re fresh out of nursing school or a seasoned healthcare professional seeking new job opportunities, it is important to know about the resources available to you online. The job outlook for registered nurses is extremely promising, with a projected increase of 19% during the years of 2012 through 2020, far above the national average for other careers. However, it can be difficult to find your dream job if you don’t know where to look for nursing work. Here are four online resources that can help you track down the opportunity of a lifetime!

Resume Databases

Online resume databases like LinkedIn allow you to upload your resume so that recruiters can contact you. This is a great way to passively collect recruitment contacts, especially if you aren’t in a rush to find a new nursing job. Make sure to keep your resume up to date as your professional life progresses, so that recruiters have access to your most current accomplishments. Keep an eye on your email inbox, so that you can reply to recruiters who have taken an active interest in your resume.

Job Board Filters

Most nursing job boards have an advanced settings feature so that you can narrow down the career listings that appear during your search. This is particularly useful when you are searching job boards that display national opportunities. Use the filters to omit listing that don’t match your state, part time / full time, and benefits requirements. These filters can help you save a significant amount of time during the job search.

Email Notifications

Some job boards allow you to create a personalized account so that you can save search filter settings and resumes. Keep an eye out for an “email notifications” feature. Essentially, this allows you to sign up for notifications from a job board service whenever a listing matching your search criteria is posted online.

Staffing Agencies

Get in touch with a reputable staffing agency that specializing in matching healthcare institutions with nursing professionals. These organizations have their finger on the pulse of nurse recruiting and job markets. Staffing agency professionals can be an excellent resource when you are searching for nursing work.

Taking the next step in your nursing career can be an extremely exciting experience. You can increase your likelihood of landing your dream job by understanding what your online resources are. Job board features, email notifications, and staffing agencies can help connect you with fantastic opportunities.

Around The Web

last update: July 24, 2014

Web:

SEO and Internet Marketing Myths That Stop You from Growing Your Business

Search engine optimization and Internet marketing are strongly connected. The best SEO practices can boost your online marketing campaign as well as your search engine rankings. From websites and blogs to magazines, there are plenty of resources available to those who want to learn about Internet marketing. With so much information overload, it can be hard to figure out what works and what doesn’t work. Whispering+in+ear_jpg

Here are the most common SEO and Internet marketing mistakes that stop you from growing your business:

SEO Is Dead

Millions of websites and blogs have been hit by the latest Google algorithm changes. As a result, they’ve lost customers and sales. It’s no wonder why so many business owners believe that SEO is dead. However, this is just a myth. Search engine optimization still works. The key is to avoid black hat SEO and spam link building techniques that can get you banned from the search engines.

The More Backlinks, the Better

Backlinks are a vital component of SEO. A website with high-quality links from well-established sources will always rank high on search results. When it comes to link building, quality is more important than quantity. A few relevant links provide more value to your site than hundreds of poor-quality links. For optimal results, you should obtain links from popular websites and blogs in your niche. If you’re offering wristband USB drives on your site, get links from other websites selling PC accessories and electronics. It doesn’t make sense to request links from online furniture stores or health insurance blogs.

Guest Posting Doesn’t Work Anymore

A few years ago, guest posting was one of the most effective SEO strategies. By publishing content on other websites and blogs, you can get tons of traffic to your pages. This is also a great way to acquire relevant links and reach a wider audience. According to former Google software engineer Matt Cutts, most marketers are using this method the wrong way. Their only purpose is to obtain links. Their posts offer little or no information. As a result, guest blogging has lost its value.

However, this doesn’t mean that guest posting is dead. This strategy works for those who submit high-quality content to authoritative sites and blogs. Every time you write content on other sites, focus on building your reputation.

Internet Marketing Is Free

Contrary to the popular belief, Internet marketing isn’t free. It’s less expensive than traditional marketing strategies, but it still costs money. If you’re on a tight budget, you can use free blogging platforms, free stock photos, free content and free software. As you gain exposure online, start using premium tools. Buy a premium theme for your blog, create a marketing budget and use the latest software. You have to spend money to make money.

If you’re serious about SEO and online marketing, you’ll need more than a free blog and free email services. There are many social media tools and blogging apps that are absolutely necessary for your business to grow. Some can be expensive, but it’s worth the investment.

Social:

Searching for Tech Support Leads to Scams

If you were a hacker and created a site to obtain sensitive information, what sort of site would it be? According to computer experts, the most popular type of site is one devoted to tech support, because consumers instinctively trust such companies. tech support

There are certainly hundreds of legitimate tech support companies out there, so how can you distinguish a scam site from a real one? You certainly shouldn’t assume the top search results are the most reputable.

Kevin Boynton is the owner of a Richmond-based computer repair company. He says, “I get calls all the time from people saying ‘they took my money, I let them into my computer and they said they fixed all the problems and if I have any more problems, give them a call back but then they didn’t fix my problem.”

Perhaps not surprisingly, these people never get another reply. If you’re looking for a reputable tech support company, read reviews, talk to a live person, and get those testimonials.

The biggest niche

According to Boynton, the most common scams happen when consumers are looking for help with computers, not more complex tech help. “They see a phone number that says call us now for support, and they think okay.”

Many of these consumers never bother to do their research; they blindly trust what might be a marketing scam. “They will answer the phone as HP Support, but they are going to give you a hard sale and they are going to try to talk you into buying some sort of support,” Boynton warns.

Somewhat on the plus side, many of these scam artists are “just” out for your money and are not seeking to install malicious software on your computer. If you’re looking for a technician to actually repair your computer, be wary of any high pressure sales.

While this may not be illegal, it’s an iffy business model that indicates they don’t put the customer first. Plus, you can always challenge credit card purchases if you didn’t agree to the purchase.

Bigger fish in the sea

On the other hand, some sites are indeed designed strictly to steal your information. These probably won’t turn up among the top Google search results, but some companies do a great job of manipulating search engine optimization (SEO) for short periods of time to get higher rankings and attract potential victims.

If a “support company” is actually doing something illegal, they’ll be caught soon enough, but possibly not in time to save you. Your best move is to trust your gut, do your homework, and rely on real reviews.

Web:

Open Letter: The Web We Want

We’ve become dependent on the web as a civilization. Our future – the children – are dependent on it as well. Shouldn’t it be accessible by all? If you agree with Firefox that user privacy is important and that the web is for everyone, join them. Sound off at http://mzl.la/1hHyqBq

  • Follow TechVert

Social:

Signs You’ll Thrive at an Online University

onlineuniversitytools

Do you dream of earning a degree while writing term papers on your couch in comfy pajamas with Grey’s Anatomy on mute? It can be a reality for students at an online university, but not everyone is cut out for it.

While you might be able to train yourself to complete a degree program, you might be better suited to a more structured atmosphere where you have to attend lectures and show up to class in person. Are you ready to find out which camp you likely belong to?

First, you should recognize that any reputable online university is accredited and has likely been around for some time. In many cases, these online universities are actually virtual versions of brick-and-mortar schools.

This can be convenient since there’s still a bit of a stigma in certain circles toward online degrees, although that’s been changing. Going online isn’t a shortcut or “easier,” but it can certainly be more convenient. So what might indicate this is for you?

1. You hate procrastination

You’ll have deadlines and perhaps even more work in an online university, so you’ll need to thrive with your own time management. Some students need a professor physically breathing down their necks in order to get assignments in on time. If you’re prone to procrastination, this might not be for you.

2. You’re a total Type A

Type A personalities do phenomenally well with online schools because they’re naturally driven and ambitious, and want to do their best. If this is you, make sure the online school has plenty of options for working virtually in groups, so you don’t get a case of cabin fever. Many Type A’s are also extroverts, but not all of them.

3. You’re a bit of a loner

This might seem to fly in the face of sign number two above, but for those who always hated raising their hand in class and feel they communicate better in writing, online universities are a place you can shine. It’s a medium that’s more comfortable for you and allows you to process and reflect rather than being forced into the Socratic method.

4. You’re tech savvy

No matter how user-friendly the classroom, you’re going to need some tech skills to succeed with an online school. If you’re naturally inclined toward technology, this might be a perfect match. If you’re not, there are training courses to help you catch up.

Think you have what it takes to make the most of an online university? Then it’s time to start preparing and researching which schools are your best match.

Web:

Google Acquires Titan Aerospace

What do Google and aerospace have in common? A lot, it turns out, now that the tech giant has officially announced that it’s buying Titan Aerospace in an effort to cover the globe with Internet connectivity, compliments of balloons and drones from the sky.

The Wall Street Journal initially reported the acquisition on Monday, April 14, but it took two days to get a confirmation. Now, the aerospace team has said it will start working with “Project Loon,” a pet Google project, in order to create high-altitude balloons that will provide low-cost Wi-Fi to rural regions.

If you haven’t heard of Titan before, the company designed drones that are solar-powered and fly above sea level. A startup based in New Mexico, Titan says the drones can “fly continuously for years” because of solar-charged batteries located in the wings.

However, the technology hasn’t been proven yet. (What about severe storms?) This isn’t the first time Titan has had tech giants sniffing around: Facebook attempted to acquire the company to get 11,000 Solara 60 drones.

No Facebook friends here

The details of how or why the Facebook acquisition fell through are vague, but what’s known is that Facebook went with a UK aircraft company, Ascenta, instead. Ascenta and Titan use similar technology, so it appears that Facebook is also attempting to build a private global Wi-Fi network.

Mark Zuckerberg wrote about his thoughts on drones in a white paper. In his opinion, they’ll be better than balloons for providing Internet to rural areas.

It looks like Google has arrived at a similar perspective, because Titan is on board to garner data that will help Google Maps as well as a number of systems in far-off places. Google is also on track to acquire a number of robotics companies to help gather airborne data, such as Boston Dynamics, the makers of DARPA’s killer robots.

Staying on top of things

The same way you wouldn’t want to miss out on re-certification for your career, Google isn’t taking any chances in building a veritable robot army. It’s rumored that the search giant might be angling to create a GATAMAM system, or Google all-terrain automated mapper, analyzer, and manipulator, which can instantly get data to support many services and simultaneously connect them around the world.

Google says, “Titan Aerospace and Google share a profound optimism about the potential for technology to improve the world. It’s why we’re so excited to welcome Titan Aerospace to the Google family.”

To the rest of us, though, this may sound more like another step toward world domination by Google.

Social:

Gnip is the Latest Twitter Acquisition

twitter

Gnip and Twitter had been playing nicely for a long time, but much like a twin that swallows its sibling in the womb, it was time for Twitter to acquire Gnip.

The analytics firm had been helping Twitter climb into the black. Apparently it did so well that the social media giant developed the means to purchase its partner. Gnip has a proven reputation for utilizing social media feeds, analyzing them, and then making that information financially useful.

There are four companies that have that level of access to Twitter feeds, the others being WordPress, Tumblr, and FourSquare.

Of course, public sites like Facebook can also get access to this information, so what made Gnip a must-have? Twitter’s VP of Business Development and Platform Jana Messerschmidt said, “Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners.”

Twitter certainly knows what it’s doing in the realm of all things marketing, but even a social media star can use a little help.

Tweeting deeper

Messerschmidt continued, “We believe Gnip has only begun to scratch the surface. Together, we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that’s shared on Twitter.”

For others who are using Gnip, service will remain the same. They’ll still get complete access to Gnip data, but Twitter will help by expanding how much data is gleaned from social media sites.

Until any expansions are made, Twitter gets to sit back and watch the cash roll in from the surplus of tweets of its user base. Chris Moody, CEO of Gnip, says, “We’ll be able to support a broader set of cases across a diverse set of users, including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”

It seems to be a win-win situation for everyone involved, and that includes stockholders.

Bringing home the bacon

When the acquisition was announced, Twitter’s stock shot up by more than ten percent and Wall Street was all a’twitter. That’s great news for investors and stockholders who have been watching Twitter stock steadily decline since the beginning of the year.

Now, analysts are saying that Twitter has revamped its financial strategy and has what it takes to be a real money-maker someday.

More on TechVert