How Social Media Can Affect Future Business Functionality


Building future strategies for your business can be based on information cultivated on social media. Using the data provided, you can alter everything from the kinds of products you offer to methods of advertising and marketing. Social media is more than just an outlet for people to chat or play games. It can be an invaluable tool to improve your business and increase monthly net income.

Finding Your Target Audience

Unlike the days of old, determining your target audience doesn’t require extensive cold-call surveys. Using the information provided by those that find your business interesting on social media sites, you can quickly determine your audience. In some situations, you may be surprised by the numbers as those you didn’t think would engage your business find it alluring.

Using Exported Data

When using sites such as Facebook, you can download data concerning your business and import it into spreadsheet software such as Google Sheet. According to PatientSites.com, this information can show you what posts were the most effective in your online strategies. If you could create a different approach regarding the same subject, you could improve your business visibility among those on the social site.

Reputation Management

The Internet and social media have given virtually anyone a voice that can be heard among many. Should a customer have a bad experience with your company, it can become well known throughout his or her own social circles. Social media gives you the opportunity to discover what it is that people do not like about your business and improve. According to Carolyn O’Hara of Forbes, the interactions of these individuals can be spread quickly and damage your reputation if you don’t address it early.

Connecting with Consumers

Social media provides a platform in which your business can connect with consumers on a deeper level. Many people like to be singled out by a large corporation and addressed directly. This platform allows you to placate to those individuals and give a more personable appearance. It can help remove the facade of the “faceless corporation” and introduce a more friendly element. These connections could easily turn into future sales of products and/or services as occasional consumers become fans.

Cost and Time Efficiency

Social media use doesn’t take a great deal of time or money in order to be effective. By spending less than a half-hour per day, you can reach out to thousands of potential customers with a single post or tweet. An active social media account resonates within various consumers and gives them that connection mentioned earlier. In some ways, an inactive social profile and website is as bad as a deserted building in terms of attracting people.

Social media can be used to enhance your business platform in a variety of ways. Whether you’re developing video, blog posts or sending out Twitter messages, it’s another viable method of getting your brand noticed. Use the data you collect from these sites and give the consumers a greater experience.



A World of Banners and Branding

As a retailer, merchant or vendor, providing a message to groups of consumer-based buyers will require some craftsmanship and imagination. It only takes seconds to secure a potential client’s interest with an image or logo that says who a business is and what they offer. Customers do make buy decisions before entering a storefront or booth just by the impression made from advertising.

As a result, it is extremely important to design the right visual branding campaigns where clients make buying decisions before engaging with a sales representative. Technology for this skill is also advancing, so businesses will need to keep up on modern trends.

Presentation for Branding Concepts

Presentation, in whole, is everything when branding an idea to potential purchasing agents, and the competitive world will require any particular branding to be noticed against others. This means that taking the right steps to have a sign or banner will not be enough. On a competitive basis, what goes on the banner or sign will make or break an advertising campaign, according to professionals at Best Displays Online.

The designs made for conveying a business message are themselves best done by professionals specializing in graphic design and new technologies that expand materials and how those materials will be used. In every step, a tremendous amount of detail is what will make one message stand higher and brighter than the rest.

What true professionals in the marketing sector of signs and banners know is that ideas take time and knowhow before they are converted onto a canvass for public display. If it only takes a few, small seconds for consumers to make up their minds when looking at your display, then every minute counts and what appears must be of the highest quality. Businesses usually have one opportunity to bring in the buyers they often seek.

Banner and Booth Technology

Banners are now being constructed with more durable materials than they were 10 years ago. They also use stands that have components to ensure a solid foundation unlikely to topple in wind or by the mishap of a person’s body weight. They can be used to erect banners and other signs in ways that allow potential clients to see a blown-up message from within the large crowd of a convention or an enormous audience in an auditorium.

Creative and Useful Branding

Science has also allowed presentations at conventions and similar events to be constructed with islands that are erected by today’s technology for the purpose of adding to the ambiance of a booth. Banner developers understand the competitive advantage of incorporating creative ways to brand a product, service or company, and small businesses will need to know this too.

Creativity in branding can now further integrate video monitors to display company items and concepts while lifelike images are easily blown up to sizes the same height as individuals viewing it. In this regard, there is little limitation to what can be done when designing the right booth that is matched with the right theme for a business venture and its accompanying campaign, according to Trade-Show-Advisor. It is also reasonably necessary for competing.

When imagination is matched with amenities like backlit canvasses, shelving space and a comfortable podium to give presentations at, branding is done today like it never has been before.


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last update: August 4, 2015


How to Choose Online Marketing Services for a Drug Rehab Center

Drug rehab centers are built with the sole purpose of serving humanity. Many of these institutions have successfully enabled innumerous drug-addicts in overcoming the menace of drug addiction and getting back to their normal lives. As a drug rehab facility, you need to stay focused to your core objectives of assisting drug rehabs with their problems.

Unfortunately, many drug rehab institutions are unable to stay committed to their cause and need to focus on their marketing efforts to ensure the financial sustainability of the organization. This not only causes you to deviate from your key strengths, but also requires you to exercise a lot of effort in an area where you may lack proficiency. For this reason, experts recommend drug rehab businesses to spearhead their operations while entrusting a reliable and reputed marketing agency with the company’s marketing objectives.

Why Online Marketing?

Rehab centers have become highly competitive in the modern times, requiring facility owners to key costs low. If you are also restricted by a low budget, you should consider online marketing as opposed to traditional marketing practices for promoting your drug rehab agency. In addition to lower costs, online marketing offers several other benefits, too.

Drug rehab centers generally operate in a well-defined geographical territory, whether you’re a Phoenix drug rehab center or a Chicago rehab facility. This allows you to define your target audience that comprises individuals living in those territories and interested in your drug rehabilitation services. Online marketing allows you to tailor your marketing efforts specifically to your niche. This directly translates into higher ROI for the marketing dollars spent.

It is also simpler to track your online marketing objectives and goals through data metrics available to business owners today. It is easier to figure out how many visitors viewed or clicked your ad or read your blog post. You can also identify the number of referrals that you received and the revenue generated from those referrals in a few clicks.

Online marketing offers a plethora of new opportunities that are just waiting to be tapped. For instance, eMarketer conducted a survey that reported mobile search all set to overtake desktop by 2015. By creating a drug rehab website that is optimized for mobile browsing, you can benefit from one such opportunity.

How to Choose Online Marketing Services for a Drug Rehab Center?

You must strive to choose a service provider who is very familiar with the marketing requirements of the drug rehab industry. Unless the right marketing channels for drug rehab centers are targeted, the marketing dollars may be put to waste. It is equally important to do the right keyword research for the drug rehab institution and target keywords that are profitable enough to be targeted by the drug rehab center.

Find out some of the institutions that the online marketing agency has worked with. Look at some of their recent marketing campaigns undertaken for specific niche establishments, such as drug rehabilitation facilities as well as the impact of those efforts.

Look for a company that has garnered positive reviews from its client-base. You can also get in touch with one or two clients of the marketing agency, and find out if the projects were handled in a professional manner and up to the expectations of the client.


4 Essential Browser Add-Ons For SEO Keywords

Any Internet marketer who is serious about success will eventually learn the importance of search engine optimization (SEO). Without proper SEO, a marketer cannot hope to achieve a high ranking in search results. According to blogger and Toprated Tips founder Samson Ogola, “The higher you rank in the SERP the better,” (SERP is an acronym for search engine results page). Consequently, search engine optimization techniques are integral to the online marketing process.

Basic SEO and Keyword Analysis

Basic SEO involves using the right keywords and key phrases strategically, so developing an understanding of how to implement keyword analysis is crucial for an Internet marketer. Analyzing keywords involves a process of discovery: A marketer must determine which words lead the most people to a site.

A good way to determine which words are most effective is to analyze competitor sites. As Point It author Tyler Tanigawa discusses in an article on the topic, a viable method for discovering online competitors is to explore the top sites in search results (by entering keywords commonly used for a particular industry). In other words, a person who owns a carpet cleaning business in Orlando, Florida, might enter the key phrase of “carpet cleaning Orlando” into a search engine search box, in order to discover the top sites that appear in the search results.

Once a person finds these online competitors, analyzing their meta keywords can be useful. By exploring the keywords that successful marketers are using, an online marketer can gain a sense of which words those marketers are utilizing to rank high in search results (thus driving Internet traffic to their sites). This is a primary aspect of keyword analysis.

How Browser Add-Ons Can Help

After an online marketer becomes familiar with basic SEO and keyword analysis, the importance of analyzing competitor sites should be fairly clear. However, implementing this kind of analysis without using the proper tools can be time-consuming and confusing. This is why countless marketers use tools such as browser add-ons to help them examine competitor sites and keywords.

KGen for Firefox

According to blogger Jayson Akers (also known as AZAkers), KGen is a “great little SEO add-on” that can help an individual determine the number of times that a phrase has been used on a page.  This handy tool also gives users the “weight” and position of keywords in relation to any page on which they are employed. Using KGen could significantly reduce the time that a person spends on competitor keyword analysis.

SEO SERP for Google

This add-on enables a user to enter a keyword and discover the positions of various sites in the search results rankings. SEO SERP functions quickly, so it can be a great timesaver. Using this tool could be invaluable for a marketer, in terms of finding who the top online competitors for a site actually are.

SEO Coolbar for Internet Explorer

The Coolbar toolbar add-on is one that marketers who prefer Internet Explorer may find infinitely helpful. It offers a variety of features, such as ranking results, so a person can analyze competitor sites. Coolbar also enables users to examine keywords in relation to search volume.

Seoptimer for Opera

This is another add-on that offers an array of functions to help with SEO. Users can also download their reports to portable document format (PDF) if they wish. They can use this tool to check items such as meta keywords and meta descriptions, in order to learn which areas require improvement to achieve higher search engine rankings.

Many businesses have found that marketing online is vital to their overall success. To generate much online traffic, a marketer must learn about SEO and keyword analysis. Using the proper tools for analysis can save a person much time and effort.


5 Ways to Improve the Success of the Online Business Platform

Online businesses have potential to become vastly different than their brick-and-mortar counterparts. From overhead costs to work schedules, there are many ways in which it could differ from traditional businesses. It’s this aspect of separation that drives many developers to create ways to enhance the online business platform outside of what conventional means provide.

Network Virtualization

Using a virtual network allows professionals in different locations to interact with the same data in a simulated local area connection. This can be accessed from nearly any location that has Internet access allowing for an incredibly level of mobility. According to Contel Bradford, blogger for StorageCraft.com, virtualization can keep staff connected in a secure online network with access to all resources among those that need the data.

Common Tools

Although each individual may have his or her own computer system and specific software, unification can be incredibly beneficial. For example: Instead of each person using a different image editing app, a unified use of specific software can help everyone remain productive without learning multiple different applications with the same ultimate goal. This can also help prevent file incompatibilities and greater capacity for internal assistance should one employee need help from another.

Hosted IP PBX Phone Systems

As technology continues to develop, PBX phone systems no longer require physical installation. Using TCP/IP connections, the business phone system can be remotely managed while sending various business calls to corresponding smartphones. This means that the entire business telecommunication system could literally span across an entire country without the caller realizing such.

Online Project Management Tools

Project management tools offer an excellent way to collaborate with staff to ensure jobs are completed correctly and on time. According to this post, these kinds of tools as well as customer relationship management can greatly improve the functionality of the online business. In many situations, the business may not have a physical location and requires constant interaction with employees that could be located in other states. The need for a cloud-based solution is apparent in this instance as lack of communication could lead to mistakes and lost opportunities.

The Effect of the Business Website

If the entire business platform is operated from individuals from the comfort of their own homes, then the website may become an integral part of future success more so than other businesses. The site will essentially become your business location much like a brick-and-mortar building houses a retail store. The only difference is that the digital representation of virtual real estate has a far less overhead cost to consider. However, this also means that the site will need to be carefully regulated and optimized to encourage online consumers as it may become the base of operations.

With the right utilization of tools, nearly any business could become more efficient. This greatly improves the chances of survival for the company. Whether you’re an online professional or you’re opening a small Internet cafe, there is an abundance of tools available to help the success of virtually any business. Keep a vigilant eye out for applications and devices that can enhance your business platform.

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Start a Blog Today in 10 Easy Steps

blog psychology

Blogging is something that absolutely anyone can do and most likely enjoy doing. You don’t need to be a great writer or have revolutionary ideas. There are dozens of ways for a blog to bring value to readers.

The process of starting a blog can seem complicated, however, and this prevents many people from jumping in. It’s not. In fact, we’ll break it down for you in 10 easy steps.

1. Choose your platform

For many this will be WordPress, but there are numerous other free blogging platforms available. Tumblr is a popular platform that’s very visual, as well as a cross between blogging and social media.

2. Choose your domain

If you’re serious about your blog, you’ll want to get your own domain name rather than use a link through your blogging platform. This will give your blog more credibility and allow you customization options and room for expansion later. Choose the shortest, most relevant name to your theme that you can. Then be prepared to keep thinking. It’s not true that all the good ones are taken, but a lot of them are so come up with a list of possibilities.

3. Choose a content theme

Speaking of themes, the major mistake most bloggers make is that they lack direction, or a main theme to attract and keep readers. You may think your life and your thoughts on random subjects would be interesting to others, but to the average person they are not. You need a main theme that your content will mostly adhere to. It doesn’t need to be an overly specialized niche. It could be something as broad as being a mother or living in New York, but it needs direction.

4. Choose a visual theme

With your content theme in hand, you can choose a visual theme for your blog that fits it well. You’ll probably want to keep the design simple and clean at the start. You don’t need to make your blog an eyesore just to try to be “unique”. Keep your design clean and make navigating your blog as intuitive as possible. When you get your feet under you and have a following, you could consider a more personalized, branded look.

5. Set up Google Analytics

Google Analytics is a great tool for showing you what’s popular on your blog, where people are coming from and for what purpose (or keywords). It also will show you how your blog is progressing in traffic over time.

6. Install helpful plugins

In addition to Google Analytics, there are other programs you can install that will give you a decided advantage in building your blog. One is SEO Friendly Images, a free WordPress plugin that automatically optimizes all of your images so that they’ll appear in Google Image Search. Very few bloggers do this manually, and you can draw a surprising amount of traffic to your site through image searches. Keep yourself updated on the latest plugins and what they could do for you and your blog.

7. Populate your blog with content

Now you need to actually get blogging. If your blog is related to your personal life, it should be easy enough to know what to write about each day. When your blog is related to a particular subject, you’ll need to know what’s happening in that area. If you’re interested in the law, for example, follow the news, other legal blogs and law firm sites to keep up to date.

8. Promote your content

Forums and other blogs relevant to your content are great places to link to your blog or to a specific post. Just be aware of the policies on linking so that you’re not stepping on anyone’s toes when you do so, as your post may then be removed. And try not to make it obvious that you’re promoting your own content or come across as desperate. Offer a tease to what your link will show and casually invite the reader to see more.

And of course, you should be running social media accounts for your blog to attract more fans and promote your content through those avenues as well.

9. ???

There’s a popular Internet meme whereby people make a list that ends with “???” and “Profit!”. Example:

  1. Start a Blog
  2. Write Posts
  3. ??? (This is ostensibly the key ingredient in each list)
  4. PROFIT!!

Knowing your memes and Internet trends can be an important aspect of appealing to readers. It offers them something familiar that they know and can relate to, or just find funny. Just don’t get too carried away with Internet pop culture, as that could alienate readers who find the references cryptic.

10. Profit!

There you have it. You’re now ready to conquer the Internet with your new blog and profit from it – assuming you can discover the pesky missing ingredient. Enjoy your new blog, and good luck.



Never Assume Your Database is Immune to Attacks


While the technologies of the Internet offer a great deal of useful tools and delightful entertainment, they’re not without their particular perils. Increasingly, individuals and businesses have built robust websites that are rich with features, and many operate extensive databases to provide valuable information.

Whether you run an eCommerce website that sells goods to customers or maintain an extensive mailing list on your heavily trafficked blog, the information is stored in a database. But many website developers don’t grasp how vulnerable their systems may be.

Open-source solutions

Although open-source projects allow users to create robust sites for free, certain costs may have to be paid when you begin to use those applications. The most notable is the potential risk that’s involved with development.

There’s very little true direct support for implementing many open-source applications. They’re usually distributed with the caveat: “use at your own risk.”

Database programming availability

Because open-source databases are available for free use, many businesses and private entrepreneurs have chosen to utilize them in order to save money. But it’s much easier to hack a database when you have the source code available to you.

Open-source projects are available for programmers on the coding level. This means that it’s easier for intruders to discover vulnerabilities within open-source applications.

Content management systems

Applications such as WordPress, Joomla, Drupal, and a vast selection of others are known as content management systems. Like the databases cited above, these pieces of online software are susceptible to easy attacks.

It was discovered last year, however, that 41 percent of WordPress hacks were committed through security vulnerabilities on the hosting platform. This kind of security leak happens outside the CMS and is the fault of the hosting company.

Testing the integrity of the database

One of the most prominent ways of finding vulnerabilities within your database protection is through the use of Ethical Hacking.” Essentially, this practice entails an organization hiring an individual or group to attack its network on purpose in order to find the security flaws.

If this is done by someone that has extensive experience in cyber-infiltration, a great deal can be learned about the security of your system.

Properly secure your information

While basic security may be more cost-effective and less intrusive to your daily routine, you may be leaving yourself open to break-ins. Even if you believe your information isn’t important enough to steal, it could still be used for nefarious purposes.

For instance, the email list for your blog about dogs and cats can be sold to third-party vendors for marketing and spam. Addresses within your eCommerce site may be stepping stones for stealing identities.

You mustn’t assume that your database will never be the target of an attack. The only true method of preventing theft of this information is to store it outside of network access.

Even then, bots could be lying in wait to send the information as soon as a connection is detected. Do what you can to safeguard your information and protect yourself, your business, and clients from being victimized.


Nine Common E-commerce Website Mistakes

Most e-commerce websites have problems when they first launch online. From large and elaborate shopping venues to simple or turnkey solutions, new sites often experience glitches. No website — and no site designer or developer — is perfect.

While it’s hard to predict the problems a website may encounter, companies can often prevent them with a little forethought and planning. Most mistakes are also easy to fix after they are discovered. Here are nine common e-commerce website mistakes, along with a few solutions.

1. Wrong Shopping Cart

E-commerce businesses should do their homework before they choose a shopping cart for their websites. With so many platforms available, it’s important to pick the right one. The best shopping cart meets all of a company’s needs regarding features, functionality, integration and budget.

2. Inadequate Site Security

Some people are hesitant to shop online due to security concerns. Many businesses, especially small ones, have a problem convincing shoppers to use their sites. In an era when significant hacks have stolen sensitive customer data, digital certificates and encrypted connections just make sense.

3. Poor Site Navigation

Customers will leave a website if they can’t find what they want quickly and easily. Companies should make sure their shopping sites are easy to navigate so customers can find what they’re looking for. Their contact information should also be easy to find.

4. No Search Function

People who can search for products on-site are more likely to make a purchase. Many turnkey systems don’t provide adequate search functions. Fortunately, businesses can use website plug-ins to integrate search capabilities into shopping carts.

5. Low Quality Photographs

The Internet is a visual world. Customers who shop online give up the ability to hold a product and inspect it. For this reason, it’s important for e-commerce businesses to provide good photographs. Professional photos are better than stock images, and photographers should shoot the products from all angles.

6. Stock Product Descriptions

Many retailers use manufacturer descriptions to sell their products. While stock descriptions are an easy way to create content, they do nothing to differentiate a business from its competitors. The solution is simple: Companies should write unique product descriptions or hire a freelancer to write them.

7. Difficult Checkout Procedure

A long or difficult checkout process can drive away customers. One-page checkouts are the best option; they take customers through account creation, billing, payments and shipping — all on the same page. Merchant account services make the process easier for shoppers and businesses alike.

8. No Mobile Version

It’s a mistake to ignore mobile customers. According to Business 2 Community, mobile commerce made up one-fourth of e-commerce sales in 2013. That number will continue to grow as more people rely on their smartphones and tablets for research and shopping.

9. No Social Presence

Many companies underestimate social sharing. By making content easy to share on Facebook, Twitter and other social sites, companies can maximize their web presence. A social presence will drive awareness and sales.


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