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Google Acquires Titan Aerospace

What do Google and aerospace have in common? A lot, it turns out, now that the tech giant has officially announced that it’s buying Titan Aerospace in an effort to cover the globe with Internet connectivity, compliments of balloons and drones from the sky.

The Wall Street Journal initially reported the acquisition on Monday, April 14, but it took two days to get a confirmation. Now, the aerospace team has said it will start working with “Project Loon,” a pet Google project, in order to create high-altitude balloons that will provide low-cost Wi-Fi to rural regions.

If you haven’t heard of Titan before, the company designed drones that are solar-powered and fly above sea level. A startup based in New Mexico, Titan says the drones can “fly continuously for years” because of solar-charged batteries located in the wings.

However, the technology hasn’t been proven yet. (What about severe storms?) This isn’t the first time Titan has had tech giants sniffing around: Facebook attempted to acquire the company to get 11,000 Solara 60 drones.

No Facebook friends here

The details of how or why the Facebook acquisition fell through are vague, but what’s known is that Facebook went with a UK aircraft company, Ascenta, instead. Ascenta and Titan use similar technology, so it appears that Facebook is also attempting to build a private global Wi-Fi network.

Mark Zuckerberg wrote about his thoughts on drones in a white paper. In his opinion, they’ll be better than balloons for providing Internet to rural areas.

It looks like Google has arrived at a similar perspective, because Titan is on board to garner data that will help Google Maps as well as a number of systems in far-off places. Google is also on track to acquire a number of robotics companies to help gather airborne data, such as Boston Dynamics, the makers of DARPA’s killer robots.

Staying on top of things

The same way you wouldn’t want to miss out on re-certification for your career, Google isn’t taking any chances in building a veritable robot army. It’s rumored that the search giant might be angling to create a GATAMAM system, or Google all-terrain automated mapper, analyzer, and manipulator, which can instantly get data to support many services and simultaneously connect them around the world.

Google says, “Titan Aerospace and Google share a profound optimism about the potential for technology to improve the world. It’s why we’re so excited to welcome Titan Aerospace to the Google family.”

To the rest of us, though, this may sound more like another step toward world domination by Google.

Social:

Gnip is the Latest Twitter Acquisition

twitter

Gnip and Twitter had been playing nicely for a long time, but much like a twin that swallows its sibling in the womb, it was time for Twitter to acquire Gnip.

The analytics firm had been helping Twitter climb into the black. Apparently it did so well that the social media giant developed the means to purchase its partner. Gnip has a proven reputation for utilizing social media feeds, analyzing them, and then making that information financially useful.

There are four companies that have that level of access to Twitter feeds, the others being WordPress, Tumblr, and FourSquare.

Of course, public sites like Facebook can also get access to this information, so what made Gnip a must-have? Twitter’s VP of Business Development and Platform Jana Messerschmidt said, “Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners.”

Twitter certainly knows what it’s doing in the realm of all things marketing, but even a social media star can use a little help.

Tweeting deeper

Messerschmidt continued, “We believe Gnip has only begun to scratch the surface. Together, we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that’s shared on Twitter.”

For others who are using Gnip, service will remain the same. They’ll still get complete access to Gnip data, but Twitter will help by expanding how much data is gleaned from social media sites.

Until any expansions are made, Twitter gets to sit back and watch the cash roll in from the surplus of tweets of its user base. Chris Moody, CEO of Gnip, says, “We’ll be able to support a broader set of cases across a diverse set of users, including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”

It seems to be a win-win situation for everyone involved, and that includes stockholders.

Bringing home the bacon

When the acquisition was announced, Twitter’s stock shot up by more than ten percent and Wall Street was all a’twitter. That’s great news for investors and stockholders who have been watching Twitter stock steadily decline since the beginning of the year.

Now, analysts are saying that Twitter has revamped its financial strategy and has what it takes to be a real money-maker someday.

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last update: April 24, 2014

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Google Stocks Take a Nosedive

April 16, 2014 was a gloomy day for Google and its investors. Stock prices dipped three percent in after-hours trading.

This is the first time this quarter that earnings and sales alike fell short of expectations. The biggest concern was the massive nine percent loss in payments that came from marketers per ad on the many Google sites.

Google is charged with encouraging marketers to pony up cash for mobile ads just like they do for desktop ads, but that’s been a tough sell.

It’s no secret that mobile users have outpaced desktop users recently, but for some reason marketers haven’t been willing to make that jump with them just yet. With so many expert marketing agencies Google has to woo, Chief Business Officer of the tech giant, Nikesh Arora, says that “The journey is just beginning for advertisers on the mobile side.”

As retailers scramble to play catch-up and incorporate responsive design to make themselves mobile-friendly, ads get moved to the back burner.

Google’s clock is ticking

That’s an understandable conundrum, but it does nothing to support Google’s stock values. Arora notes, “Right now, we can lead the horse to water, but we can’t make it drink.”

The company is pushing an enhanced campaign that debuted in 2013, and centers on making advertisers purchase across multiple platforms. But it hasn’t been the segue piece that Google had hoped would take off.

But the picture is not all doom and gloom. Google reports sales of $15.4 billion in 2014’s first quarter, which represents an increase of 19 percent compared to 2013.

Plus, people are clicking on 26 percent more advertisements in comparison with last year, and total earnings are at $3.45 billion, which is also better than 2013. This comes on the heels of the two-for-one stock split in early April 2014, which provoked considerable controversy.

A classy move

Google now has new Class C shares, which are traded under the GOOG ticker but do not allow investors to enjoy any voting rights at the annual shareholder meetings. If you have Class A shares, you still get voting rights.

The split was approved in court after a group of shareholders filed a lawsuit to block it from happening. That may have contributed to the 5.5 percent stock decline in the past 30 days.

Be that as it may, Google is moving forward, and spending big bucks on new technologies such as the recent purchase of Titan Aerospace. Purchasing a startup to get hold of solar-powered drones might give Google the boost it needs to drive stock prices back in the right direction.

If a drone can’t save Google, what can?

 

Social:

Why Multimedia is Crucial for Personal Branding

We’ve entered a new era of social media branding, one that thrives on photography and video content. It’s no longer enough to post a simple text tweet online. Social media analytics companies have shown that graphics and video increase engagement. You’ll need to start thinking outside of the box if you expect people to check out what you’re posting. Take a look at how multimedia is turning the tides of social media engagement. gr_multimedia

Visual Insights

With multimedia, your fans and followers get a more intimate look at your experiences. You’re not just giving them insights via text anymore – photos and videos can help capture your environment, demonstrate products, show the mood, and share the total experience. Just take a look at the enormously popular selfie that Ellen DeGeneres took at the Oscars. That single picture, featuring a dozen different celebrity faces, was retweeted over 3 million times as of April 2014. Graphics and videos can help put your followers in your shoes, sharing an exhilarating moment with an audience of millions.

Expanded Creativity

If you are an artistic individual, then you have the opportunity to showcase talents that you normally wouldn’t get to explore on a textual basis. Some people have discovered that they excel at making short Vine posts, ones that fans love to watch and comment on. Just like the YouTube celebrity boom, new voices and faces are becoming well known due to social media platforms like Vine and Instagram. Your favorite social media comedians might be on their way to producing the hottest entertainment in a few years!

Informative Capacity

Some people have a difficult time learning from text. You can appeal to visual and auditory learners by delivering information via multimedia. For example, if you are trying to demonstrate a DIY home improvement technique, it might just be easier to record it, rather than trying to write out each step as a blog post or series of tweets.

Increased Reach

Multimedia posts on Vine, YouTube, Pinterest, and Instagram usually track higher rates of engagement, including shares, reposts, and comments. This increases your overall reach, which is crucial to your ability to draw in new viewers and get new followers. Multimedia truly helps you build stronger customer relationships.

Multimedia posts are the name of the game in today’s current social media environment. Individual creators and organizations are striving to make their mark with interesting video and graphic posts. Start exploring your creative side, and share your experiences with multimedia!

 

Web:

5 Reasons Why You Should Consider a Career in IT

The Bureau of Labor Statistics has some very promising news for prospective college students considering IT degrees and future careers. IT roles have career outlook rates that are much higher than the national average for all careers. Those exploring roles like computer and information systems management have a career outlook of 15% growth in the years before 2022. Those looking into computer systems analysis have a 25% career growth rate to look forward to. Many of these roles only require an undergraduate degree in technology, along with professional certification. Here are some of the main reasons why you should think about a future degree and career in IT.  IT

High Education ROI

The cost of college tuition is only getting higher, and students are taking out enormous loans to cover the cost of college. Careers that require graduate level degrees can make the burden even worse, causing students to become mired in debt. A degree in IT can quickly pay for itself, since employees in this field can make an average of $60,000 – $100,000 with just a bachelor’s degree.

Job Security

It is unlikely that our future job market will ever stop relying on IT professionals. Businesses are becoming increasingly data driven, and they need professionals to manage network operations, hardware, data storage, and security. If anything, there will be an increased demand for IT workers in the coming decades. Network systems and computer work is an industry that professionals can count on for steady growth.

Degree Flexibility

Due to the nature of the curricula, students can often find IT degree programs and training courses offered both online and on campus. Distance learning options are ideal for those who want to earn a degree around their work schedules and family commitments. Online courses can be accessed at any time of the day from any location, giving students ultimate schedule and area flexibility. And students who need some classroom face time can always select a college that uses blended format curricula or hosts classes exclusively on campus.

Countless Specializations

It is unlikely that you’ll ever get bored in tech industry. There are countless IT education opportunities for various business software solutions, networks, and cloud systems Those who take specialized education programs are more likely to be hired by employers who rely on these systems. Before you enter a job, make sure to carefully examine the systems they rely on.

Career outlooks for IT professionals are extremely favorable. These forecasts, combined with a high ROI on IT training make this a compelling field to enter. This is an excellent time to consider new training and career opportunities in technology.

 

 

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How to Use Technology to Expand Your Online Presence

There are a variety of ways to draw more traffic and new readers to your website, depending on the technology you are using. Technology has made many industries more efficient, especially if yours relies on the Internet to run the business and generate income. social-media-button

Here are some essential points if you have an online presence and are looking to manage it in the most productive way. Whether you’re talking about a blog, a website, or a social media profile, making recent advances in technology work for you will help you become more productive and increase your overall reach.

Social media

If you have a blog or website, you should try to employ other avenues to increase traffic and awareness. Having a social media site, or even a variety of different sites, will enable potential clients to find you easily.

If you have a site on Facebook or Twitter, customers can follow you and like your content, so it keeps them in the know about whatever new stuff you may be working on. Using Instagram or Vine is a creative way to upload photos and videos, so you can interact with your followers more easily.

No matter what social media platform you use, your goal should be to divert traffic back to your main site. If you can do that, you’ll experience an increase in traffic that will help increase your placement in SEO.

SEO

Speaking of SEO, you may not be clear about why it’s so important. SEO refers to the strategies you can use to raise your rank when a person searches online for the things you do. You want go get your SEO ranking as high as possible, so people will easily find you online.

The higher your site appears in searches, the greater the chance that people who are not specifically looking for you will be directed to your page. SEO can be increased by your overall presence online –- social media platforms contribute to this — and you can also rely on companies that specialize in SEO to help you increase your presence.

The value and importance of SEO can hardly be overstated; it’s something your company should manage constantly to ensure success.

Online presence management

When it comes to SEO and social media, it’s important for you to manage all your content through the technology that’s available to you. Of course, you can use your computer to log in and see how your profiles and pages are doing when you’re at home, but you can also use mobile programs when you’re on the go in order to make sure you don’t miss a beat when managing your content.

The more you can stay on top of things with technology, the more your presence will grow. This means more recognition and more viewers, which will increase the revenue you can generate from your site.

Technology has cleary played a central role in the growth of online businesses. And if you make an effort to maximize your social media presence and SEO rankings, you can increase your power online as well.

Web:

Google’s Search Results Currently Favor Brands

It’s no secret that most SEO strategies that used to work a few years ago get little or no results since the latest Google algorithm updates. What does Google want? Should you focus solely on social media?

According to Internet marketing experts, Google’s search results favor brands. If you want to get top rankings, you need to establish your brand.

Start by publishing quality content on your site or blog. Stay active on the major social networks and connect with your audience. Create and promote your own products to increase brand awareness and expand your reach.

Building a powerful brand takes time and money, but it’s well worth the effort.

Develop quality links

Marketers can build brand awareness by obtaining quality links. Guest posting, article submission, and press release distribution are some of the best ways to obtain links from highly relevant sites.

To get started, look for authoritative sites and blogs in your niche. The ones you choose should be relevant to your audience and provide excellent value. Focus on websites that your prospects are actually reading.

Approach the owners of those sites and offer to write guest posts for them. Provide fresh content that has not been published before. Always ask yourself: “How can readers benefit from this?”

Every time you publish guest posts, you’ll receive an author box where you can insert a short bio with a link to your site or blog. This is a great way to build your brand and establish your authority online. Guest posting can drive massive traffic to your website and help you get quality links.

Focus on social media

Social media marketing is one of the most powerful branding tools. Choose up to four social networks that are relevant to your audience, build your profile, and share content.

Be consistent and interact with your prospects. Show your human face and give customers a reason to choose your brand. Gather information about your audience and publish substantive content that will improve their lives.

Stay up to date on the latest social media news and use this information to improve your marketing campaign. Remember that brands must provide real value in order to be meaningful.

Take the time to share interesting stories, product reviews, how-to articles, video tutorials, infographics, and other types of content. Publish brand stories that build emotional connections.

Build personal relationships

Connect with other bloggers and let them know about your brand. Use social media sites to interact with your prospects. Leave comments on their posts, reply to their questions, and show how much you care about their opinion.

For example, if you launch a new product, ask your potential clients to share their thoughts. Encourage them to write reviews and testimonials.

Online branding is all about building relationships. Provide real value to your audience and you’ll soon reap the benefits. Write content with your customers in mind, request feedback, and create products that reflect your brand and values.

Reward your visitors with free books, coupons, and special offers. If you want to stand out from the crowd, dare to be different and create a unique brand.

Social Media:

How Technology Has Revitalized the Real Estate Industry

Technology seems to have reached into many different areas of our lives. Closing a deal for a Carlsbad home like this one can be done by connecting with a real estate agent online.

Social media is just one of the new ways that agents are communicating with prospective clients. Let’s take a closer look.

Online social media sites

Advertising a home on social media services is a powerful way to get free advertising. The popular reason for placing a home on a site like Twitter is that it will get re-tweeted between many people.

If a family likes the look of the place, they can re-tweet it to their friends. Now their friends can check it out and tweet it to their friends.

Considering almost 80 percent of people find their home online these days, it’s a pretty sharp idea to post on a social media website. People are nervous about approaching real estate agents, almost as much as they are uncomfortable about talking to a car salesman.

Providing service online has helped some agents reach new customers.

Fetchnotes and real estate

The housing crisis made many Americans wary of trying to purchase a new or used home. The interest rates have gone up and down in recent years and it can be hard for the average consumer to know the best time to buy.

This gives the real estate agent more work to do. More than in the past, an agent can expect to answer a variety of questions and show more properties without necessarily making a sale.

This is where a program such as Fetchnotes comes into play. This software program is designed to help agents organize their notes about certain properties. By creating a “hashtag” of each property, an agent can easily come back to that home when he or she needs to.

To give an example of how this program works, picture a newlywed couple who asks for a four-bedroom home that has skylights. The real estate agent can hop into Fetchnotes and use a hashtag that reads something like #4bed and #skylights.

This will point the agent toward each home in the books that meets both of these criteria. The representative doesn’t need to sift through every listing and look for the keyword “skylights.”

Using email to respond to ads

Many people who search for a home online will either call or email a real estate agent. The agent will ask the buyer a few questions and point the person in the direction he or she needs to go.

A good way for the agent to keep in touch with the buyer is to send out a steady stream of emails about new listings. This will keep the person up to date on what’s available with that agent.

Some real estate reps can get carried away with free email marketing, though. It’s important to send only a few emails, evenly spread out over time.

Clearly, technology is changing the way people do things in the real estate industry. Keeping up with the times requires the use of a computer, and you should consider the risks with sending out real estate emails.

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