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3 Ways to Stay on Top of Data Collection

Big data is aptly named – the volume, speed, and variety of data that can be mined is astronomical in today’s digital and heavily web-based environment. While analyzing data from areas such as social media, consumer habits, and patterns of behavior can yield potentially advantageous insights for business strategies and decision making, big data can just as potentially bury a company under its avalanche of information. Here are three ways to stay on top of data collection and ensure investments in data analysis produce useful results.

Start Small, Integrate Slowly

Collecting and analyzing data can become a monumental task that may end up quickly eating through resources without producing a matching ROI. If a business is just beginning its use of data analytics, it is important to make a commitment but to start small and to limit the use and exposure of mined data and their analyses. Finding a flexible business intelligence (BI) software that can be integrated into the operational framework of the company is a valuable tool for making big data work for the company and not the other way around.

Identify Specific Goals

When deciding to use data analytics, it is helpful to identify a specific area or aspect in the business that will directly benefit. BI reporting software can help track customer spending and buying habits as well as various external business trends and internal company processes. This can then shed light on a business’s strengths and weaknesses and point out where added insight from big data may be useful. Keeping a clear goal in mind with a measurable outcome is important for not getting lost in a sea of data or even worse, potentially being led astray by irrelevant or overwhelming data analyses.

Choosing an Analytics Platform

Once a clear plan and goal for data collection and analysis are in place, the next step is choosing which BI reporting software or analytical platform will be the best suited to the particular idiosyncrasies of a company. While Hadoop has heavy hitting name recognition and is open source, there is a growing selection of companies that offer data collection and analysis services.

Big Data, when utilized judiciously and when vigorously analyzed, can help companies identify patterns where business strategies may be or need to be improved upon. With the right software or service and a firm roadmap to implementation, a company can begin to harness the vast knowledge base provided by data analytics.

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Is Google Too Big to Care About Bad Press?

Google Doodle Chavez

For the last few years, Google has put much less emphasis on their “do no evil” mantra. The company that started off as the underdog and grew through a combination of simplicity, innovation, and positive buzz has shifted their stances on these foundational concepts and turned towards a more general approach to being a business.

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last update: August 1, 2015

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5 Worst Memes in Internet History

Ah, memes. They can be funny, sometimes ridiculous, informative–but oftentimes downright terrible. There are a lot of bad memes out there. A lot. However, even when something is so bad it’s sometimes good, there has to be a worst of the worst. Sometimes the meme should have never existed. Sometimes it just gets out of control. No matter how they came to be, they’re here and this is the 5 worst memes to ever grace the internet.

1. The Hamster Dance

Everyone knows the hamster dance, and just the name brings back horrible memories from the late 90′s. By the time 1999 rolled around, this obnoxious and totally useless meme was getting one quarter of a million of hits per day–every single day. The music started leaking into mainstream pop music (at least in Cuba). There was no escaping it and it’s traumatized millions of people.

2. Chuck Norris “Facts”

Who knows how this got started, but an influx of Chuck Norris “fact” memes were everywhere in the early aughts. The facts were obviously ridiculous, and somehow Chuck Norris moved into cult icon status. Supposedly, it all began with an innocent thread in the Something Awful forums and led to hundreds of roundhouse kick memes taking over the internet. Some people are still recovering.

3. I Can Has Cheezburger?

The I Can Has Cheezburger? cat is still around, albeit now it’s more a vintage goodie than anything else. There’s no telling where this monster originated from. It was never funny, it was never smart and yet it took over the internet just like trolls can. Of course, everyone loves animals and cheeseburgers, so putting them together makes sense. It wasn’t until the Hoff became famous for his own cheeseburger indiscretions that attention was shifted from cat to man.

4. Star Wars Kid

Ghyslain Raza, a 14-year-old kid from Canada, became famous in 2002 when he videotaped himself madly using a golf club as a light saber. He was clearly a Big Bang Theory kid in training, and his friends helped him become internet viral fodder. The video was shared on Kazaa and had millions of hits within a couple of weeks. He’s since become famous and references to the “Star Ward kid” can be caught on numerous well-known sitcoms.

5. Rickroll

Back in the day, a duckroll was when someone posted a link in a forum and it led to something completely different. It evolved into the Rickroll, where the link was to a video of “Never Gonna Give You Up” by Rick Astley. It quickly got out of hand.

Narrowing down the worst memes ever is tough, and there are plenty of honorable mentions out there. Of course, it’s also possible (and unfortunate) that the worst are yet to come.

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5 Things Every Webmaster Must Maintain

Webmasters

Being a webmaster, there are a lot of things that demand your attention. You are responsible for how your website looks, how the site works, and how relevant the site remains in a ferociously competitive online market. And if you have more than one website under your purview, good luck to you. Here are five things every webmaster has to maintain as part of their duties.

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3 Companies That Messed Up Their Email Marketing

Email Marketing

Spam is a marketing monster and there are plenty of companies that have willing engaged its dark side. Of course, not all email marketing nightmares are dreamed-up intentionally, plenty of failed strategies are conceived by companies that think they can be their own email marketing service provider or hire a cheap one offering unbelievable bulk rates.   Some snafus are entirely accidental, a culmination of bad decisions, or lazy marketing. Here are five notorious cautionary tales

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How Companies Make Sure the Internet Always Has More Room

The Internet is a vast place and it is of utmost importance to make sure that it has enough room.  Many jobs depend on the Internet being big enough and if the Internet runs out of room, many jobs would be at risk and so would modern life.  There are some ways companies can make sure the Internet always has more room for their expanding businesses.  One way is by making sure they have enough Internet servers and another way is by making the switch over to the new Internet address system.  Without doing both of these things, existing websites will be unable to expand and the potential for new websites could be halted.

 

Make sure there is enough server space to accommodate one’s site.  Having enough web server space is highly important to a company.  If they don’t have enough servers, then they won’t be able to handle higher volumes of users and visitors, which could create a lag on the website or even disable it temporarily.  There is no lack of web servers available, so any web based company needs to make sure their server space has plenty of room to handle their site.  Some companies use thousands of different servers to ensure that their website has enough space to accommodate all of its users.  According to Wired.com, Google has almost 50,000 servers at its Lenoir, North Carolina data center and will continue to add to that number to make sure it has enough room for its users.

Companies need to make plans to switch over to IPv6.  One of the big Internet scares recently was the Internet running out of IP addresses.  IP address availability is crucial to both consumers who are accessing the Internet from a computer or phone and to Internet service providers and web based companies.  If there aren’t enough IP addresses for all individuals and websites to have one, then the Internet has run out of room.

That issue has been resolved, though.  In June 2012, IPv6 was launched which made sure that there is enough IP address to accommodate everyone.  The available number of IP addresses went from approximately 4 billion to trillions.  According to the World IPv6 Launch website, companies who have switched include Google, AT&T and Facebook.  Not all companies have made the switch to IPv6 technology, though.  Any large company who is continually adding websites to their business needs to make plans to switch over so they can be sure that there will be enough Internet room for their company.  Companies who sell cell phones that have Internet access should also make plans to switch to IPv6—making the change may take time, but it will only ensure the potential for business growth.

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Discover What Your Influence Is On Pinterest with Pinpuff

Pinterest Influence with Pinpuff

A good many of us use Klout and Pinterest, which are two drastically different, but interconnected sites, for very different reasons. Nevertheless, we love sharing images on Pinterest and finding out our online influence via Klout, but what if you could have an influence score that is similar to the one on Klout for Pinterest? Pinpuff does just that. Okay, maybe I should have warned you by asking you to hold on to your hats or to sit down for this news because the mere thought of it is simply awesome.

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Online Casinos vs. Regular Casinos

Anyone who plays poker has their preference of playing in a traditional casino setting or playing in an online casino. The two may have the same objective of bringing in money while providing entertainment, but both are drastically different in their approach to maintain customers and the rules that go along with them.

Traditional Casinos

Casinos bring in millions of dollars every year. Casinos spend tons of money by adding fluff to attract players into their venue. Most people in the United States recognize Las Vegas and Atlantic City as the casino capitals. The Native American areas also have a share in the traditional casino market. They will offer free drinks, hotel perks, and shows to get players in their casino and stay for a while putting money on the table or in the slots.

When someone wins big, everyone turns to see what happened. The excitement fills the room, and people are more likely to keep playing in the casino. Big crowds usually entice others to join in. When someone sees several people gathered by a table, it is human nature to be inquisitive and want to know what is going on. Many walk in wanting to win big bucks, but very few walk away with the big jackpot.

Online Casinos

The popularity of online casinos is growing rapidly thanks to the ever expanding use of technology. Europe features the most online casinos among all seven continents. Most people do not know how many online casinos there are around the world. When it comes to the different countries that allow their citizens to join in online gaming, every continent has hundreds to thousands of online casinos available.

The online casino Australia community features over 400 sites for people to enjoy, whereas, the United States has over 1700 sites for players to put their skills or luck to use. Online casinos offer players comfort in their own homes and the ability to concentrate better by giving them control of their surroundings.

Differences in the Two Types of Casinos

Where traditional casinos hope to attract many people to their tables and slots, they also hope to gain revenue in their restaurants, shows, and hotels. In doing so, traditional casinos can offer many perks that online casinos do not. A lot of patrons, who play in the traditional casinos frequently, will receive many loyalty gifts.

They can earn free hotel stays and free food vouchers. Online casinos reward their patrons by providing invitation only tournaments and credits to keep playing. Almost all online casino sites will entice newbies with signup bonuses. There is less overhead with the online casinos making pay outs to players more likely. Players at a traditional casino will have a different strategy than players at a traditional poker table. Both casinos have the same agenda to bring in revenue; however their motives are carried out in different ways.

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