Researchers have found is possible to use Twitter to accurately predict which movies are going to be successful at the box office. Computer scientists at HP have studied 3 million Tweets, on 25 movies, and found the rate at which messages were sent could be used to accurately predict the box office success of the films on opening weekend.
“Our predictions were incredibly close,” Bernardo Huberman, head of the social computing lab at HP, told BBC News.
The system predicted The Crazies would take $16.8m in its first weekend in the US and its actual take was $16.06m. Same goes for Dear John which they predicted would pull in $30.71 and actually brought it $30.46m.
The unpublished report is available on Arxiv’s website.
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