There are several scenes in the (under-rated) movie Minority Report where a glimpse of the advertising future can be seen. Even a dozen years ago, the movie showed a future where advertising came alive to be directed at individuals, focused on exact messages, and proactive in the way they interacted. Today, this is the trend that is driving much of what is happening in our world.
No, we’re not quite there yet when it comes to the aggressive nature of ads. We’re getting there; people are more accepting of advertising that stimulates the senses and follows them around wherever they go. The little devices in our pockets are not just for communication. They are advertising venues through which we seek what we want at that very moment.