In an effort to reduce waste and cut down on pollution, Puma has done away with the traditional shoebox and will move to a new, eco-friendly version that isn’t even a box at all. Puma and industrial designer Yves Béhar, spent 21 months developing their new packaging solution due out in 2011.
Puma says the switch will allow then to be able to cut the amount of paper it uses by 65% annually in addition to the water, fuel and other resources it takes to produce their current packaging.
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