The Best Ways to Assess Social Media Data and Put it to Good Use

Social Media Data

Whether you are running an online business or a local company, implementing social media is essential to help with expanding your target audience or demographic without having to make a steep investment in traditional marketing and advertising campaign options. When you want to increase the amount of visitors or page views your website receives online, understanding how social media can greatly affect a brand or an image will help to guide you in the right direction.

What is Social Media and its Data?

Social media is the use of online communities that allow you to reach broader audiences than with traditional marketing and advertising. Social media data includes statistics that range from pageviews to the duration of time spent on your website from specific visitors who have reached your site due to a link or a promotion that was posted on a social network. Social media is less expensive than traditional marketing tactics and can help to reach a brand-specific audience for optimal results.

Valuable Metrics That Can be Pulled From Social Media

It is possible to gather all of the information needed to build an even greater following with the use of social media data trackers. The metrics that can be pulled from social media data includes how many clicks and visits you receive from specific links you have posted, the number of page views your website has received in a set amount of time and even the duration of your visitors’ stays when they are on the site. Social media data can also show the location of your visitors, keywords that were searched to locate your website and how effective your social media campaigns are overall whether you are using Facebook, Twitter, Pinterest or even LinkedIn. Using social media is beneficial for personal blogs or well-established websites that represent known companies.

You can also track visitors on a page-by-page basis, giving you insight into how the navigation of your website is utilized and whether or not you should make any changes based on pages you intend for visitors to click upon viewing the site. Social media data can also help to track how interactive your visitors and online following is with each one of your posts versus the amount of communication you maintain with discussions or comments that are left in regards to your profile and social media pages.

Social Media Data Resources

Once you have made the decision to learn more about implementing social media data services and tools, you can do so by utilizing Google Analytics, where you are able to track in-depth statistics and reports for blogs and websites you have built. Google Analytics provides insight into the page views, visitors and most popular articles or pieces of content that you publish on your website so you are more aware of the audience you appeal to with your business. You can also use Google Adwords to help with creating online marketing campaigns to target specific groups of people based on age, gender, interests and even websites you have pinpointed as an ideal source to gather an audience.

Something else to consider, especially if your company is just beginning to get serious about monitor it’s performance and figuring out how to improve it, is investing in business intelligence software. Using this will allow you to gather information all of the information your site has created, but not collected yet. Tracking information over a long period of time will give your business a really clear picture of the trends, visitors, and how these things have changed over time.

Additionally, all website owners have the ability to use Gigya, another free ideal tool to help with boosting site popularity, online credibility and the amount of social media data that is stored. Gigya allows website owners to post and share content with trackers to determine which information is the most popular and useful to one’s audience. Gigya is free to use and can also be implemented into websites to help with generating revenue depending on the size of the website and the number of visitors and page views that are received.

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