If you hadn’t heard, women power social media. It’s not that there are no men using Facebook, Twitter, and Pinterest. There just aren’t as many.
Women are also more engaged on social media. They spend more time, do more activities, and generally participate in the social media arena more than men do. From a sheer marketing perspective, this is important as was noted by Soshable:
First, it reinforces what we already knew, that businesses should be gearing their messages around their products, services, or industry in a way that can appeal to both sexes with an emphasis (in some cases) on women. More importantly, it tells us that some businesses should consider tailoring portions of their social media strategy specifically around women. This is not a universal conclusion; it depends on the business itself. With products and services that appeal to both sexes such as cars and gadgets, the old thinking that marketing should be geared towards men is, well, old.
If you want your business to be successful on social media, you’ll want to look at these facts: