Ever wonder how they make the food in the commercials looks so good? Or, ever wonder why the pizza that comes to your door or you pick up, never looks the same? Well, Domino’s has put together this video showing the behind the scenes at a pizza shoot. It’s all a part of their new campaign to get users to send in pictures of their pizza. Domino’s has even make a promise that from now on they won’t use those tricks because they believe their pizza “stands up on its own.”
The behind the scenes video shows the tricks of the trade and details just how they get that perfect stretchy cheese look. Let’s first take a look at what goes in to making a picture-perfect pizza over at Domino’s then we’ll tackle why it might not look like that when it gets to your door.
Domino’s has made a pretty bold statement here, claiming their pizzas look perfect just the way they are. And it’s true, well, it’s true when you’ve got 10 minutes to stretch the dough perfectly, apple the sauce slowly, perfect the cheese, place the toppings carefully, and keep an eye on the pizza the whole time it’s in the oven to make sure it doesn’t over or under cook. The problem is that this isn’t the environment of the shop itself, employees are making up to 100 pizzas per hour at times. It’s not that it’s not possible to get a good looking pizza to the door in normal circumstances, it’s just highly unlikely.
Good luck to Domino’s though, they’ve turned a selling point into an online campaign that just might sell more pizzas. Now I’m hungry damnit!