The announcement that Reddit has earned its independence from Conde Naste and will operate as a separate corporation owned by Advance Publications is a victory for many. It’s a victory…
…for the website because they have desperately needed to operate under their own leadership, through their own budgets, and while making their own decisions for the last couple of years.
…for the users who have rebelled time and time again against their favorite website’s overlords.
…for Conde Naste, who simply doesn’t need the headache.
…for Advance Publications, who will finally get to see what the site can do in its own.
…for co-founder Alexis Ohanian, who may finally find his best place by being on the board (he’s been in, then out, then in again, always getting pulled back in out of passion and dedication no matter how badly he wants to do his own thing – true story)
There is one big negative to all of this for Reddit users, at least some of them. With the attention that comes from changes of this type, new people will be flocking to the site soon. The best-kept secret on the internet is about to get a lot more exposure from circles many users will not want. Complaints have been made about front page quality on many subreddits once the initial flood of users started around 12 months ago.